10 Yetis Insight Blog - What It Takes To Be A Truly Digital Agency

Recently the awesome team here at 10 Yetis decided to make a drastic and huge change.

Well, to be fair in the scheme of things it wasn’t really that huge, but for our modest Gloucestershire agency it was a pretty big deal.

Andy and Jill, the owners of the company, decided that after 10 years of being known as 10 Yetis PR Agency, it was time to rebrand as 10 Yetis Digital and update our website and branding in the process. The reason behind the total re-brand, aside from the fact that 10 Yetis Digtial is somewhat easier to say than 10 Yetis PR Agency, was that we needed to encompass the fact that we are no longer solely focused on delivering public relations activity to clients.

Of course generating coverage and building the reputation of companies through online and traditional PR is still a core element of what we do, but we now put so much emphasis on the social media, video production, graphic design and web development departments of the agency that it just didn’t seem right to continue marketing ourselves purely as a PR agency, when we are so much more than that. If you’ll excuse the corny metaphor, we’re an umbrella, and we needed to highlight this to potential new business!

So, now you know a little bit of how we morphed into a digital agency, here are a few things we’ve learnt in the journey of transforming from a PR agency to fully functioning digital agency (or new media agency, if you will)

1. Cross Platform Is Key

One of the key offerings we pride ourselves on is our ability to offer existing and potential new client cross platform campaigns. Because we have such a fab and diverse team of PR practitioners, social media experts, web designers and developers and video production specialists, we are able to create combined social, video and public relations campaigns that engage audiences.

If we weren’t a digital agency, our clients (including confused.com, holidaycottages.co.uk, Vouchercloud and Optical Express) would have to source a range of different agencies to work together on one project, but we are able to plan and execute these campaigns more effectively, and in a much less expensive way

2. The Importance of Interchangeable Skills

In a digital agency, it is highly important that everyone gets on, has each other’s back and understands what’s going on in each department, regardless of what their everyday role consists of. Whereas in some agencies, the PR team might not have a clue what web developers are working on; in a truly digital agency it is very important that each team member has a thorough understanding of what each division can do for them and their existing clients.

This not only helps a staff to build good morale, but it also means that if a video client realises they need a social media content strategy written up for them, the video team are able to pass them on to a relevant colleague and potentially increase that clients contract, and vice versa.

3. Creativity is Key

It is also important that everyone in the agency has at least a basic grasp on all the other roles held in the office in order to help with creative brainstorming for various clients. You’d be surprised how often in our meetings that members of the web design team have amazing ideas for effective PR stunts and traditional press release angles and news hooks!

Whilst having great ideas and visions are all well and good, they are pretty pointless without a team with the enthusiasm and work ethic to actually see their ideas come to fruition. It can take weeks or even months to see an idea discussed one rainy afternoon in a meeting become a reality for a client. The ultimate goals of any digital agency should be fairly simple and straightforward; to create engaging and visible digital content that fuel the business growth of a client, whilst helping to maintain and improve their overall reputation.