10 Yetis wins Huel - revolutionary powdered food company

The makers of a brand new powdered food product, Huel, have appointed 10 Yetis in order to deliver a launch campaign to support its introduction into the UK market. The revolutionary product controversially promises to replace the need for all food by delivering 100% of government recommended nutrition in powdered form.

National digital media agency, 10 Yetis, has been appointed to execute the launch of new powdered food product, Huel. The launch will see British consumers introduced to the futuristic concept that they can consume all of their recommended daily nutrients without eating a single morsel of food.

The campaign is designed to raise awareness of the brand, as well as challenge the UK market’s perception of health and consumption. Although use of the product often results in weight loss, due to the measured intake of calorific and nutritional content, the key driving message behind the campaign will be the emphasis on the complete nutrition, fitness, health, convenience and eco benefits.

In addition to sending out a press release to announce this new development to print, online and broadcast outlets, the team at 10 Yetis will also recommend and co-ordinate the distribution of samples to promote the product and prove its merits to the media’s sceptics.

Andy Barr, Head Yeti at 10 Yetis Digital, commented:

“Launches like this are a joy to work on. This is not simply a case of trying to attract attention, as it achieves that organically; it’s also a case of positioning the product correctly and ensuring the consumer understands what is really on offer here. This is the kind of product that is so advanced you’d assume it can’t be possibly be real. Our campaign seeks to communicate the clean, wholesome nature of the product and challenge the pre-conceptions around what convenient and healthy eating actually is.”

Julian Hearn, Founder of www.Huel.me, commented:

“The Huel product is something that myself and the team are incredibly proud of. There are many people out there who are sick of the preparation and planning that comes with clean eating; fuelling your bodies in the best way can take a lot of energy – and become very expensive in the process. Huel is a real, genuine alternative to junk and convenience food; there is no catch to this. It’s a really exciting development and one we can’t wait to communicate to British consumers. 10 Yetis are so on board with our enthusiasm and understand the drive behind Huel. They see so much potential and are always full of ideas to take everything that step further; we trust them to launch our product as we want it to be launched.”