10 Yetis Examples Of Good & Bad PR - Wednesday 5th December 2012

Jill Tovey, Head Creative Yeti

05th Dec 2012

Good PR

Only two more Tuesdays before Christmas- crazy huh?! So if you still haven't put your Christmas tree up, this is the perfect time for us to reveal exactly what you need for it. If you thought that Christmas had nothing to do with science, stop right there. We've got news for you.

Researchers at Sheffield University have came up with an equation for the perfect Christmas tree. They have found out that a 5ft 11in tree will need 37 baubles, around 30ft of tinsel, 18ft 6in of lights and a 7 inch angel at the top. Now you're ready to hit the shops and get exactly what you need.

As we all know, Christmas is a serious business. And if you are a bit geeky, here's is the mathematical formula they used...

Bad PR

We have all heard the great news about the royal baby and Kate Middleton's pregnancy. Congrats Will and Kate! However, some less exciting news came out today with regards to the King Edward VII hospital, where the Duchess of Cambridge is staying for severe morning sickness. The hospital was been pranked this morning by two Australian radio TV presenters, who rang the hospital this morning pretending to be the Queen and Prince Charles. The fake Queen even asked to speak with her 'granddaughter'.

A bit too obvious you might think? Apparently not for the nurse who picked up the phone and gave the Prince Charles and Queen imposters details about Kate Middleton's condition.

She stated on the phone: 'She is sleeping at the moment. She has had an uneventful night and sleep is good for her. She's been given some fluids to rehydrate her because she was quite dehydrated when she came in, but she's stable at the moment.'

John Lofthouse, chief executive at King Edward VII's hospital released a statement shortly after the incident: 'This was a foolish prank call that we all deplore. We take patient confidentiality extremely seriously and we are now reviewing our telephone protocols'.

The excitement that went through the nurses head initially will have been cut short pretty soon after she hung up the phone!

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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