10 Yetis Examples of Good and Bad Public Relations – Thursday 3rd January 2012


03rd Jan 2013

Good PR

Vodafone has received shed loads of good PR coverage today, after announcing the launch of its ‘Nearly New’ plan. This new scheme will enable customers to get the top smartphones at significantly lower prices.

Available as pay-as-you-go and pay monthly options, the idea of the ‘Nearly New’ plan is that customers can sacrifice having a brand new phone and get one that’s in almost the same condition for much less money.

As an example, under the plan, customers can get their hands on a free Samsung Galaxy S3, a HTC One X or an iPhone 4 on a £33 a month tariff. In the instance of the Samsung model, that would normally be £37 per month brand new, but with a £99 premium on the handset too.

When looking at the pre-pay options for those preferring pay-as-you-go, the Nearly New plan allows people to get an iPhone 4 (8GB) for £250 instead of £405 for a brand new one. The handsets are those returned by Vodafone customers in ‘very good condition’. What a top idea!

Bad PR

Last night, I watched the Big Fat Quiz of the Year, which I’d recorded when it was aired on Sunday. Channel 4 bring back the quiz each year, this time with guests James Corden, Jack Whitehall, Russell Howard, Jonathan Ross, Gabby Logan and Richard Ayoyade, plus presenter Jimmy Carr.

James Corden and Jack Whitehall were on a team together and the pair prompted in excess of 160 complaints to Ofcom after making some smutty jokes about the Queen and the Duke of Edinburgh.

Although it was shown after the 9pm watershed and the show is renowned for containing adult humour, Jack Whitehall’s comments about the Queen on her Diamond Jubilee caused outrage. He said, “I have a theory. She [the Queen] didn't sit down for the entirety of that thing, and people were talking about that. It was the day after the night of her anniversary and Prince Philip woke up with a urinary infection ... I'm just saying what everyone's thinking, people."

So, Channel 4 may be in a spot of hot water, but appropriate warnings were given.


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