Howdy all! Emma here with today's Good and Bad PR.
Sandals have won our hearts in one of the funniest PR moves we’ve ever seen, so are deserved winners of today’s Good PR award.
Writing in her column in today’s Sun, Katie tells of her wedding ‘hell’ (no, apparently she wasn’t referring to the fact that she married a stripper she’d known for about a month), directing her fury at the Sandals Royal Bahamian resort and spa. Katie wittily points out that it should be called ‘smelly old flip flop’ (I see what she did there), and talks of her rage when one of the staff at the hotel accused her of being a porn star.
In a swift retort to the damning article, Sandals have apologised to Katie for her experience, but added: “As a gesture of goodwill, we are willing to offer her a refund on condition she does not choose our resorts for any future weddings or stays.' OUCH- multiple marriage dig hitting her where it hurts.
A very funny PR move that’s got them nods of approval from the PR community all round. We’ll wait and see how ‘suey’ Mrs Price (is that still her name?) gets now.
The Royal Bahamian Resort and Spa- or 'smelly old flip flops' resort and spa
No Waitrose, no! My fave supermarket is today’s winner of Bad PR, much to my distress, as it too has been dragged into the infamous horsemeat burger scandal.
Joining the likes of Tesco and Iceland, the supermarket has admitted that it too withdrew thousands of burgers from its shelves in the wake of the horsemeat revelations, as its supplier Dalepak was temporarily stripped of its British Retail Association food standards accreditation. The move was ‘purely’ precautionary according to them in reaction to Dalepak’s status, but the move hasn’t done much to quell the horsemeat storm.
Poor old Waitrose- don’t worry, I’ll still buy your burgers.