10 Yetis Examples of Good and Bad Public Relations- Friday 25th January 2013

Jill Tovey, Head Creative Yeti

25th Jan 2013

Howdy all! Emma here with today's Good and Bad PR.

Good PR
Sandals have won our hearts in one of the funniest PR moves we’ve ever seen, so are deserved winners of today’s Good PR award.

Writing in her column in today’s Sun, Katie tells of her wedding ‘hell’ (no, apparently she wasn’t referring to the fact that she married a stripper she’d known for about a month), directing her fury at the Sandals Royal Bahamian resort and spa. Katie wittily points out that it should be called ‘smelly old flip flop’ (I see what she did there), and talks of her rage when one of the staff at the hotel accused her of being a porn star.

In a swift retort to the damning article, Sandals have apologised to Katie for her experience, but added: “As a gesture of goodwill, we are willing to offer her a refund on condition she does not choose our resorts for any future weddings or stays.' OUCH- multiple marriage dig hitting her where it hurts.

A very funny PR move that’s got them nods of approval from the PR community all round. We’ll wait and see how ‘suey’ Mrs Price (is that still her name?) gets now.

public relations
The Royal Bahamian Resort and Spa- or 'smelly old flip flops' resort and spa

Bad PR
No Waitrose, no! My fave supermarket is today’s winner of Bad PR, much to my distress, as it too has been dragged into the infamous horsemeat burger scandal.

Joining the likes of Tesco and Iceland, the supermarket has admitted that it too withdrew thousands of burgers from its shelves in the wake of the horsemeat revelations, as its supplier Dalepak was temporarily stripped of its British Retail Association food standards accreditation. The move was ‘purely’ precautionary according to them in reaction to Dalepak’s status, but the move hasn’t done much to quell the horsemeat storm.

Poor old Waitrose- don’t worry, I’ll still buy your burgers.

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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