10 Yetis Examples of Good and Bad Public Relations - Tuesday 5th March 2013

Jill Tovey, Head Creative Yeti

05th Mar 2013

Hello all! Christina here with the latest edition of Good and Bad PR so let's get straight to it.

Good PR
Mermaids have always been a favorite mythical creature of mine. Perhaps it’s the fact that they can swim underwater without a breathing apparatus that appeals to me. Or perhaps it’s the fact that I was a big fan of Ariel from Disney’s ‘Little Mermaid’ from back in the day. Whatever it is, I absolutely love the new photos of Kelly Brook, looking very Ariel-eque while raising awareness for World Water Day (March 22). The photos were taken by famous underwater photographer Candice and are used for the charity Water Aid and its “Fresh2o campaign”.

public relations

The campaign helps underprivileged children living in areas where there is little to no access to fresh water. Ms Brook joins other celebrities such as Keira Knightley, Lily Cole and Kimberley Stewart as underwater lovelies who have posed for photos to raise funds and awareness for the charity and World Water Day.

As water is a vital need for people everywhere, I salute Ms Brook for taking part in a great campaign for a great cause. And she looks absolutely stunning too so well done!

Bad PR
Oh dear, the Bieber seems to be attracting even more bad publicity over the last couple of days. As it wasn’t bad enough to be caught red handed groping his fan or photographed while out partying all weekend before your show at the London O2 on Monday night. Now apparently, he has taken it one step further.

The almighty Bieber managed to alienate not only his fan base but their parents as well as he was two hours late for his set during his concert yesterday. Apparently fans and parents were subjected to three warm up acts, then left waiting over 45 mins before he finally appeared on stage at 10:35pm (and in a ridiculous angel outfit, possibly to make those poor children forget that he kept them waiting for over 2 and half hours for his "appearance").

public relations

As most of his fans in attendance were under 16 and out late on a school night, most of the fellow Biebers were asleep or had left by the time that the pop star had arrived on stage. Add to that stranded passengers who missed the last Jubilee train and you have a DEFCOM5 teeny bopper situation.

Although the pop star had apologised via Twitter earlier today, the damage was already done in the hearts and minds of fellow Bieber fans, with many claiming that they were jumping ship and joining the One Direction camp.

Lesson to all pop stars – mess with the fans and things will turn nasty!

Bad form Bieber, bad form!

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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