10 Yetis Examples of Good and Bad Public Relations - Tuesday 26th March 2013

Jill Tovey, Head Creative Yeti

02nd Apr 2013

Hello everyone - Happy Tuesday! Christina here with the latest Good and Bad PR. Enjoy!

Good PR
As a fan of the original Teenage Mutant Ninja Turtle TV show and movies, I was delighted to hear that producer Michael Bay (of Transformers fame) has announced that he will be revamping the cartoon series, with many celebrities taking part in the new production. According to movie/ entertainment blogs today, the movie studio Paramount has already selected the young actors and actresses that will fill the famous character roles. Apparently Megan Fox will play the reporter April O’Neil, while Alan Ritchson (The Hunger Games) will play Raphael, Pete Ploszek (Parks and Recreation) will play Leonardo, Jeremy Howard (Breaking Bad) will play Donatello and Noel Fisher (Twilight) will play Michaelangelo.

public relations

No word on who will play Splinter yet or even who the major baddie is but fingers crossed it will be a kick butt movie. Released next year during the influx of summer action movies, I’m sure that this will be a big hit with youngsters and those slightly older movie goers who remember with a smile the original 80s cartoon programme (cough, like me cough).

Something to look forward to already for 2014! Good PR indeed!

Bad PR
I could have chosen Yetis favorite Bieber or Lohan as the Bad PR recipients today but that would be too easy (seriously Bieber, put shirt on, no one wants to see your Canadian six-pack at the airport). No, today the Bad PR award goes to my favorite store, Victoria’s Secret for their squabble with moms today.

Now growing up in the States, anyone who was popular (or slightly cooler than you) had Victoria’s Secret underwear; even if they were granny panties, they had VS written all over them. Problem is, where do you draw the line? Do you allow your 12 year olds to shop in a store with half naked women plastered all over the walls? Do you allow a 15 year to wear underwear with slogans on her behind? This is exactly the type of debate that is currently raging across the states at the moment and all because of a clever PR campaign, geared towards college kids and their spring break attire. Or so they thought.

Victoria’s Secret’s new slogan for its PINK line was simply titled “Bright Young Things” and the accompaning photos proceeded to showcase girls who were suppose to be in their college days but basically look like they should be in middle school, leading many parents to believe that the fashion label had created a new line aimed specifically at tweens and teens.

public relations

Now if there is one thing I know about parents it's this - they don't like sexualised campaigns that targets their little sweet, innocent angels so faster than you can say "Barbara Streisand," hundreds of consumers voiced their complaints, threats, concerns and anger toward the brand on its Facebook page. Some parents even went as far as to publically boycott the store and the number of unhappy moms seems to keep growing.

All in all, the company doesn’t really need such bad publicity and perhaps should have known better and hired older looking models.

Sorry VS, I love you but you earned this Bad PR award today.

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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