10 Yetis Examples of Good and Bad Public Relations- Friday 10th May, 2013

Jill Tovey, Head Creative Yeti

10th May 2013

Hello All! Emma here with today's Good and Bad Public Relations..

Good PR
When it comes to camper vans, not many could compete with Volkswagon- and their latest instalment has won them today’s Good PR accolade.

The German car manufacturer has unveiled its latest camper van- the T5 Doubleback- which uses sliding technology to transform the normal camper van into a ‘26ft home on wheels’. The camper van is pretty luxurious, and transforms to create a space for five people to sit comfortably- or make a giant bed. All the mod-cons are also included, including a fridge, cooker and lifting roof; and it’s set to be a huge hit with travellers looking for a ‘home on wheels’. At a basic price of £54,000 though, these travellers are going to have to be pretty comfortable financially.

The van has got some great press so far, so a deserved winner of today’s Good PR.

public relations
The Camper Van that Dreams are made of

Bad PR
Who needs to wash their hands before serving food after planting their hand in a toilet? EVERYONE. EVERYONE DOES. But, sadly, apparently this isn’t the case for the ‘Flying Pizza’ takeaway in Swansea, which has been fined £2,250 after its filthy working conditions were unveiled.

The takeaway has been caught allowing staff to flush a toilet manually (in the cistern) due to it being broken, and then going back to work without washing their hands. The cooking equipment was also found to be covered in dirt and grease, with frozen foods also found open in the freezer in dirty conditions.

Despite this, the takeaway owner still had the gall to maintain that his ‘customers are very happy’. Somehow, we don’t think he’ll have many customers to worry about anymore.

public relations
Mmmmmmm.... dirt.

Jill Tovey, Head Creative Yeti

Co-founder, co-owner and Creative Yeti at 10 Yetis Digital. Always colours in between the lines and can correctly interpret any creative brief, no matter how “back of a fag packet” it can be. One of the original Search Engine Optimisation renegade masters. More often than not found with a tub of acrylic paint or a sticker book.

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