10 Yetis Reveals What Getting On Homepage of Slideshare gets you

Andrew Barr, Head Yeti

14th Jun 2013

Andy back again...

I didn't used to be a stats geek, I used to be a normal functioning member of the PR and Marketing industry but over time, and as the industry has evolved I have become fascinated by stats.

One of my career goals has been to get a slide deck onto Slideshare home page and this week, after lots of attempts, that happened.

It was the Gangnam Style presentation "the Viral Marketing Playbook, how Gangnam Style Went Viral" that is around a year old but I delivered at the recent #SASCON conference in Manchester. It was a last minute thing.

Anyway, the presentation has been a real success for us and had around 23k of views before #SASCON. That being said, going through it as #SASCON triggered another 500 views (looking at the Slideshare stats).

This must have triggered something in the back end of Slideshare because this week I got a random Tweet from them saying that it was being featured on its homepage. I checked and couldn't see it but after 4000 refreshes it duly appeared.

The results of being featured on the homepage are quite interesting. The deck for an extra 900 views on the day it was on there and then a further 600 the day after. So in total, 1500 new views.

The views are great, but the leads are the bit that matters and we had around 150 new leads on the day it was on the homepage. This tells me that the audience were really bought in and engaged, as that is a hell of a conversion rate in terms of views/downloads. it also tells me that there is still lots of interest in Psy and Gangnam Style.

Just for completeness, without the homepage promo, the deck was attracting around 100 views per day, which I think is fairly good.

Overall, this presentation has blown all the others we have ever done out of the water and a big thanks to #SASCON and Slideshare for the promo.

How Did Gangnam Style Go Viral? The Viral Marketing Playbook from Andy Yeti-Barr

Andy, out

Andrew Barr, Head Yeti

Co-founder, co-owner and Head Yeti of the good ship 10 Yetis Digital. Global conference speaker about all things social, public relations and digital and always looking to learn new tricks. Loves a pun and an animated gif.

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