Writing A Topical Press Release
Ok, so last month’s newsletter readers will of course all now be using the monthly marketing planning template we gave you for free? Well… of course you are. Anyway, this month is an even better Public Relations related freebie.
Good PR can revolve largely around hanging your story on an event that is in the public eye and trying to keep track of them can be a real nightmare so, all the usual 10 Yetis Newsletter waffle to one side, feast your eyes on this little beauty.
Once again, totally free of charge and from this you will be able to write a topical press releases in advance so you can be the most uber-prepared SME in the world!
A few light hearted notes from me on the side of each date as a reminder of what each one is.
If you can think of any more then just fire them over to us.
| Date | Events | Notes |
| March | ||
| 05/03/2008 | Cricket World Cup Starts | 6-4-6-4-W-6 = My best score on Stick Cricket |
| 08/03/2008 | Crufts | Give the dog a bone |
| 09/03/2008 | Ideal Home Show | Nice Duvet |
| 12/03/2008 | Commonwealth Day | Share the love around |
| 13/03/2008 | Cheltenham Hunt Festival | They have been hunting for this race for years |
| 17/03/2008 | St Patrick’s Day | Bring on the Guiness |
| 18/03/2008 | Mothers Day | Thank her for washing your underpants all those years ago |
| 25/03/2008 | BST Time Exists | Lose another hours kip |
| April | ||
| 01/04/2008 | April Fools Day | Or is it? |
| 01/04/2008 | Palm Sunday | Hot cross bun day? |
| 06/04/2008 | Good Friday | Is it egg time yet? |
| 07/04/2008 | Boat Race | Only good when it sinks! |
| 08/04/2008 | Easter Sunday | Egg time! |
| 21/04/2008 | 41 Gun Salute | State Event |
| 22/04/2008 | London Marathon | Ditch the pies |
| 23/04/2008 | St George’s Day | Not just for the BNP! |
| 27/04/2008 | Betfred Gold Cup | More racing |
| May | ||
| 07/05/2008 | May Bank Holiday | Day off for the masses |
| 10/05/2008 | Royal Windsor Horse Show | Guess where this is held? |
| 17/05/2008 | Cricket Test Series Starts | V the WIndies |
| 19/05/2008 | FA Cup Final | Bloody Chelski again I reckon |
| 22/05/2008 | Chelsea Flower Show | For the Hay-fever brigade |
| 25/05/2008 | Queen’s Polo Tournament | No! Not those type of queens! |
| 28/05/2008 | Random Bank Holiday | Nice |
| 30/05/2008 | Royal Bath and Welsh Show | Oo arr… Cider! |
| June | ||
| 02/06/2008 | The Oaks | Horses innit! |
| 02/06/2008 | 41 Gun Salute | Will they ever run out of bullets? |
| 16/06/2008 | Trouping the Colour | This years trouped colour is purple |
| 17/06/2008 | Fathers Day | Another packet of socks required |
| 19/06/2008 | Royal Ascot | Get the hats ready |
| 22/06/2008 | Linton Festival | 10 Yetis Fave Festival! |
| 23/06/2008 | Round the Island Race | Yachters paradise |
| 23/06/2008 | Glastonbury Starts | It will rain this weekend - hopefully |
| 25/06/2008 | Wombledon Begins | Uncle Bulgaria gets his Balls out! |
| 28/06/2008 | Cricket 20 20 series starts | V WIndies |
| July | ||
| 04/07/2008 | Henley Royal Regatta | Great Fun Day out |
| 07/07/2008 | RNAS Yeovilton Air Tattoo | International based fun |
| 12/07/2008 | Random Bank Holiday | Summer Time Joy |
| 14/07/2008 | Falklands War Anniversary | We won! |
| 17/07/2008 | Falklands War Anniversary | We won so well we party twice! |
| 26/07/2008 | Cambridge Folk Festival | Let the wife swapping beardy-a-thon begin |
| 26/07/2008 | Royal Horse Show | Daddy bought me a Pony |
| 27/07/2008 | Womad Festival | Pop Festival in Wilts! |
| 28/07/2008 | Sunderland Air Festival | Up North Air Fun |
| August | ||
| 04/08/2008 | Cowes Week | Hug a Friesian! |
| 06/08/2008 | Bank Holiday | I love Banks! |
| 07/08/2008 | Falmouth Week | Like Cowes but spelt different |
| 09/08/2008 | Int’nl Balloon Festival | Brizzol’s best week |
| 15/08/2008 | Assumption Day | Presume someone else has done it for you on this day |
| 27/08/2008 | Reading Festival Starts | Rock and Pop for the masses |
| 27/08/2008 | Another Bank Holiday | They charge for these, check your statements |
| September | ||
| 07/09/2008 | Rugby World Cup starts | In France |
| 09/09/2008 | Science Festival | Hug a boffin day |
| 13/09/2008 | First Day of Ramadan | Fasting Food at its best |
| 15/09/2008 | Gatcombe Horse Trials | The grey pony did it- trial over |
| 22/09/2008 | Yom Kippur | I don’t know? Groovy name though |
| October | ||
| Dull month | Nearly Xmas though! | |
| November | ||
| 09/11/07 | Diwali Day | I should look this up |
| 11/11/07 | Remembrance Sunday | I remembered it |
| 30/11/2006 | St Andrew’s Day | Patron Saint of Scot’s |
| December | ||
| 03/12/2006 | Advent Day | Celebrating PC Processors |
| 17/12/2008 | London Int’ntl Horse Show | Gee up |
| 25/12/2006 | Xmas Day | Santa Empties his sack |
| 26/12/2006 | Boxing Day | Finally take revenge on your family |
| 29/12/2008 | Edinburgh Hogmany | Tourists get drunk |
That's all folks! See you next month
Andy n' Jilly