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PR Client Case Studies


On this page you will find several examples of the public relations work we have carried out as an agency for our clients. We work hard to ensure that all of our PR clients get the maximum media exposure possible and that includes carrying out public relations work across national print newspapers, national television and radio shows along with all relevant trade and online media.


As a full service public relations agency we work with a diverse range of clients across many varying sectors including, but not limited to, Financial Services, Technology, Education, Fashion, Sport Consumer Products, Professional Business Services, Celebrity Public Relations and Charity and Social Entrepreneurs.


In order to best demonstrate our ability to work across varying sectors we have split the Case Studies into Business to Business (B2B) and Business to Consumer (B2C). Should you wish to see more information about our client list please do not hesitate to get in touch with one of the PR team either via the phone on 01452 348211 or via email; hello@10yetis.co.uk.

B2C - Case Study

my voucher codes pr agency
Client:

MyVoucherCodes

Sector:

Consumer/Retail

MyVoucherCodes is the UK’s largest and most well known voucher and discount code website. In early 2007 the Managing Director of MyVoucherCodes came to 10 Yetis PR and asked us to help him put his website on the media map and everyone agrees that we have more than delivered.

The 10 Yetis Public Relations company media campaign was the only form of off-line marketing activity that MyVoucherCodes commissioned and the results of our work have contributed to the company driving around £600m of sales in 2010 alone.

We have repeatedly secured coverage for MyVoucherCodes in every UK national newspaper along with successfully positioning the Managing Director as the BBC’s talking head when it comes to finding online bargains and discounts.

The cuttings below are just a small selection of the media coverage we have secured for MyVoucherCodes in the B2C Public Relations Sector.

personal PR

10 Yetis PR has really helped to put us on the UK media map. They have been a huge factor in making MyVoucherCodes into a household name and are always coming up with fun and quirky ways to get us into the newspapers and on TV.

Mark Pearson, Chairman of MyVoucherCodes

personal public relations
  • tech pr agency
  • public relations ompany that specialises in tech pr
  • tech and online press coverage

B2C - Case Study

recruitment public relations
Client:

Totaljobs

Sector:

Recruitment

Totaljobs Group is a global leader in recruitment and a brand that is well respected by employers and employees alike. One of their divisions is the hospitality sector’s leading recruitment website, Caterer.com.

To help promote the Caterer.com website a viral marketing campaign was created called LittleGordon. 10 Yetis was tasked with promoting the viral campaign and maximizing exposure in national consumer and trade media.

From the moment the campaign launched we achieved strong levels of coverage in nearly every marketing magazine along with comprehensive national newspaper mentions in tabloid press.

The cuttings below are just a small selection of the media coverage we have secured for LittleGordon in the B2C Public Relations Sector.

personal PR

Due to the unique nature of the campaign, we were looking very specifically for a PR agency that had the right mix of online, offline and viral understanding. 10 Yetis ticked all the boxes.

Jonathan Hedger, Marketing Manager from Totaljobs Group

working with the public to improve relations with the media
  • recruitment pr
  • working with agencies in different sectors to get pr coverage
  • online and offline pr agency gloucester

B2C - Case Study

sunshine tech client
Client:

sunshine.co.uk

Sector:

Travel

sunshine.co.uk is one of the leading independent online travel agencies in the UK. Here at 10 Yetis, we have handled the public relations for sunshine.co.uk since late 2008. The initial aim of the PR campaign was to get some regular media attention for the holiday provider and, in the time that they have been a 10 Yetis client, they have received regular national coverage.

One of the main ideas behind sunshine.co.uk was to give customers the cheapest deals possible, meaning they chose not to buy into expensive advertising space for the site. Instead, word of mouth and the 10 Yetis PR campaign was used to spread awareness and get more people visiting sunshine.co.uk.

The PR campaign undertaken by 10 Yetis PR Agency has contributed towards the growing success of sunshine.co.uk, which in 2009 enjoyed sales of £15.4m after sending 61,000 people on their holidays.

Since beginning the campaign, we have secured coverage for sunshine.co.uk on a regular basis in almost every UK national newspaper, as well as with online outlets, all travel trade publications and regular broadcast mentions.

personal PR

10 Yetis understood our brief from the very start and they have achieved some fantastic coverage for us over the past few years. We couldn’t be happier and look forward to seeing more great results from them in the future. We’d recommend their services to anyone thinking of taking on a PR agency. Any decent PR campaign is expected to have a good ROI and we can confidently say that the coverage achieved has played a huge part in driving relevant traffic and sales to the sunshine.co.uk site.

Chris Clarkson, co-founder of Sunshine.co.uk

personal public relations
  • tech pr coverage
  • tech press releases

B2C - Case Study

global public relations
Client:

Tribewanted

Sector:

Travel/Leisure/Entertainment/Green Issues

Over three years ago a guy from the Wirral (a place near Liverpool) rang and asked us if we would be interested in helping him and his friend raise the profile of a company that they were about to launch. The project was called Tribewanted and involved the two 27 year old guys renting a real-life island in Fiji and creating an online community where people who joined from around the world got to go and visit the island and work alongside the real-life tribes people to create a amazing but traditional Fijian community.

We were blown away by the concept and immediately set about thinking of ways in which we could launch this to the media. Just 35 minutes after the initial launch press release went out, members of the national media were ringing to try and secure exclusive interviews. Not only did we secure repeated coverage for Tribewanted in every national newspaper, but they also got mentions on Sky News and various BBC media outlets.

The guys also appeared in Global media including the likes of NBC Today Show and Good Morning America in the USA and various Australian radio shows. In the end, 10 Yetis calculated that at the last count we had secured Tribewanted coverage in over 32 different countries.

As a direct result of a 10 Yetis public relations campaign the whole project was filmed by a production company and made into a 5-part BBC documentary called Paradise or Bust.

We still work with Tribewanted and are proud of the many achievements this company has made, such as recently beating the likes of Channel 4 television show Skins and MySpace to a Broadcast award for the BBC documentary.

The cuttings below are just a small selection of the coverage we have achieved for Tribewanted in the B2C public relations sector.

tech PR

10 Yetis are a big reason our tribe got off the ground and continues to grow. In the global media flurry they created I haven't come across a harder working, friendlier and consistent results generating bunch of publicity yetis yet.

Ben Keene, MD Tribewanted

agency specialise tech pr
  • travel pr agency
  • global travel sector pr coverage
  • pr company in the tech sector

B2B - Case Study

pr and politics
Client:

Tweetminster

Sector:

Politics

Tweetminster has put the excitement back into UK politics and uses the latest cloud based technology to deliver a totally unique insight into the political world. The company went from an idea to formation and launch in just three days.

10 Yetis Public Relations Agency was asked to help launch the site to tech and political media. As well as drawing up a hit list of early-adopter Twittering journalists, we researched the political media to find the best fit.

The campaign so far has resulted in coverage across all target media including broadcast time on BBC's Politics Show along with traditional print press including The Guardian, Observer, The Times and The Spectator and some key online media including Mashable, Springwise and TechCrunch. The campaign that we put together once again demonstrated that 10 Yetis is not just a consumer PR Agency, but can also operate across many differing sectors.

  • company that does political pr
  • politic public relations
  • public relations and politics

B2C - Case Study

global pr australia
Client:

Nulon

Sector:

Automotive

Nulon is an Australian automotive company that researches, manufactures and retails a number of lubricant and engine optimisation products. A global leader in what they do, Nulon came to 10 Yetis Public Relations Agency to help them launch their brand in the UK.

Nulon knew that the best way to create mass consumer awareness of their brand would be to first of all launch their controversially named product, "Start Ya B*stard" engine starter. We absolutely loved this idea and set about raising awareness with a series of fun consumer ideas.

The Start Ya B*stard campaign resulted in masses of print and digital media coverage with the highlight being a front page lead story in the Daily Express, Daily Mail, Daily Sport, Daily Telegraph and even overseas coverage in the Wall Street Journal. The follow up campaign for a wider range of Nulon products has had similar success across the media including key target press such as Max Power, Top Gear (Mag), Fast Car, Classic Car, Auto Express, Motorcycle News to name just a few.

  • public relations for the automotive industry
  • automotive agency
  • global pr company
uk pr agency

Due to the unique nature of the campaign, we were looking very specifically for a PR agency that had the right mix of online, offline and viral understanding. 10 Yetis ticked all the boxes.

Jonathan Hedger, Marketing Manager Totaljobs Group

10 Yetis PR has really helped to put us on the UK media map. They have been a huge factor in making MyVoucherCodes into a household name and are always coming up with fun and quirky ways to get us into the newspapers and on TV.

Mark Pearson, MD MyVoucherCodes

public relations in the uk
celebrity public relations public relations business to consumer PR public relations agency B2B public relations
uk pr agency

We’ve tried many PR companies over the years. Most of them just don’t “get it”, they want a monthly fee and then get some kid fresh out of college to “manage” you. 10Yetis are different. They understand small businesses and they understand they need to deliver the goods – and they do.

Duane Jackson, Kashflow MD

As a new business, Tots100 needed to make an impact and reach potential clients quickly and 10Yetis made the whole process seem effortless. The whole team were brilliant to deal with, providing us with excellent advice and input, while being able to take on board our own ideas. As a result, we achieved coverage in our target publications, with very little fuss

Sally Whittle, Tots100

public relations in the uk