PR Client Case Studies

B2C - Case Study
Client:	MyVoucherCodes
Sector:	Consumer/Retail

MyVoucherCodes is the UK’s largest and most well known voucher and discount code website. In early 2007 the Managing Director of MyVoucherCodes came to 10 Yetis PR and asked us to help him put his website on the media map and everyone agrees that we have more than delivered.

The 10 Yetis Public Relations company media campaign was the only form of off-line marketing activity that MyVoucherCodes commissioned and the results of our work have contributed to the company driving around £600m of sales in 2010 alone.

We have repeatedly secured coverage for MyVoucherCodes in every UK national newspaper along with successfully positioning the Managing Director as the BBC’s talking head when it comes to finding online bargains and discounts.

The cuttings below are just a small selection of the media coverage we have secured for MyVoucherCodes in the B2C Public Relations Sector.

10 Yetis PR has really helped to put us on the UK media map. They have been a huge factor in making MyVoucherCodes into a household name and are always coming up with fun and quirky ways to get us into the newspapers and on TV.

Mark Pearson, Chairman of MyVoucherCodes

B2C - Case Study
Client:	Totaljobs
Sector:	Recruitment

Totaljobs Group is a global leader in recruitment and a brand that is well respected by employers and employees alike. One of their divisions is the hospitality sector’s leading recruitment website, Caterer.com.

To help promote the Caterer.com website a viral marketing campaign was created called LittleGordon. 10 Yetis was tasked with promoting the viral campaign and maximizing exposure in national consumer and trade media.

From the moment the campaign launched we achieved strong levels of coverage in nearly every marketing magazine along with comprehensive national newspaper mentions in tabloid press.

The cuttings below are just a small selection of the media coverage we have secured for LittleGordon in the B2C Public Relations Sector.

Due to the unique nature of the campaign, we were looking very specifically for a PR agency that had the right mix of online, offline and viral understanding. 10 Yetis ticked all the boxes.

Jonathan Hedger, Marketing Manager from Totaljobs Group

B2C - Case Study
Client:	sunshine.co.uk
Sector:	Travel

sunshine.co.uk is one of the leading independent online travel agencies in the UK. Here at 10 Yetis, we have handled the public relations for sunshine.co.uk since late 2008. The initial aim of the PR campaign was to get some regular media attention for the holiday provider and, in the time that they have been a 10 Yetis client, they have received regular national coverage.

One of the main ideas behind sunshine.co.uk was to give customers the cheapest deals possible, meaning they chose not to buy into expensive advertising space for the site. Instead, word of mouth and the 10 Yetis PR campaign was used to spread awareness and get more people visiting sunshine.co.uk.

The PR campaign undertaken by 10 Yetis PR Agency has contributed towards the growing success of sunshine.co.uk, which in 2009 enjoyed sales of £15.4m after sending 61,000 people on their holidays.

Since beginning the campaign, we have secured coverage for sunshine.co.uk on a regular basis in almost every UK national newspaper, as well as with online outlets, all travel trade publications and regular broadcast mentions.

10 Yetis understood our brief from the very start and they have achieved some fantastic coverage for us over the past few years. We couldn’t be happier and look forward to seeing more great results from them in the future. We’d recommend their services to anyone thinking of taking on a PR agency. Any decent PR campaign is expected to have a good ROI and we can confidently say that the coverage achieved has played a huge part in driving relevant traffic and sales to the sunshine.co.uk site.

Chris Clarkson, co-founder of Sunshine.co.uk

B2C - Case Study
Client:	Tribewanted
Sector:	Travel/Leisure/Entertainment/Green Issues

Over three years ago a guy from the Wirral (a place near Liverpool) rang and asked us if we would be interested in helping him and his friend raise the profile of a company that they were about to launch. The project was called Tribewanted and involved the two 27 year old guys renting a real-life island in Fiji and creating an online community where people who joined from around the world got to go and visit the island and work alongside the real-life tribes people to create a amazing but traditional Fijian community.

We were blown away by the concept and immediately set about thinking of ways in which we could launch this to the media. Just 35 minutes after the initial launch press release went out, members of the national media were ringing to try and secure exclusive interviews. Not only did we secure repeated coverage for Tribewanted in every national newspaper, but they also got mentions on Sky News and various BBC media outlets.

The guys also appeared in Global media including the likes of NBC Today Show and Good Morning America in the USA and various Australian radio shows. In the end, 10 Yetis calculated that at the last count we had secured Tribewanted coverage in over 32 different countries.

As a direct result of a 10 Yetis public relations campaign the whole project was filmed by a production company and made into a 5-part BBC documentary called Paradise or Bust.

We still work with Tribewanted and are proud of the many achievements this company has made, such as recently beating the likes of Channel 4 television show Skins and MySpace to a Broadcast award for the BBC documentary.

The cuttings below are just a small selection of the coverage we have achieved for Tribewanted in the B2C public relations sector.

10 Yetis are a big reason our tribe got off the ground and continues to grow. In the global media flurry they created I haven't come across a harder working, friendlier and consistent results generating bunch of publicity yetis yet.

Ben Keene, MD Tribewanted

B2B - Case Study
Client:	Tweetminster
Sector:	Politics

Tweetminster has put the excitement back into UK politics and uses the latest cloud based technology to deliver a totally unique insight into the political world. The company went from an idea to formation and launch in just three days.

10 Yetis Public Relations Agency was asked to help launch the site to tech and political media. As well as drawing up a hit list of early-adopter Twittering journalists, we researched the political media to find the best fit.

The campaign so far has resulted in coverage across all target media including broadcast time on BBC's Politics Show along with traditional print press including The Guardian, Observer, The Times and The Spectator and some key online media including Mashable, Springwise and TechCrunch. The campaign that we put together once again demonstrated that 10 Yetis is not just a consumer PR Agency, but can also operate across many differing sectors.

B2C - Case Study
Client:	Nulon
Sector:	Automotive

Nulon is an Australian automotive company that researches, manufactures and retails a number of lubricant and engine optimisation products. A global leader in what they do, Nulon came to 10 Yetis Public Relations Agency to help them launch their brand in the UK.

Nulon knew that the best way to create mass consumer awareness of their brand would be to first of all launch their controversially named product, "Start Ya B*stard" engine starter. We absolutely loved this idea and set about raising awareness with a series of fun consumer ideas.

The Start Ya B*stard campaign resulted in masses of print and digital media coverage with the highlight being a front page lead story in the Daily Express, Daily Mail, Daily Sport, Daily Telegraph and even overseas coverage in the Wall Street Journal. The follow up campaign for a wider range of Nulon products has had similar success across the media including key target press such as Max Power, Top Gear (Mag), Fast Car, Classic Car, Auto Express, Motorcycle News to name just a few.