Client Case Studies

On this page you will find several examples of the public relations work we as an agency have carried out for our lovely clients. We work hard to ensure that all of our clients get the maximum media exposure possible and that includes carrying out public relations work across national print newspapers, national television and radio shows along with all relevant trade and online media.

As a full service public relations company we work with a diverse range of clients across many varying sectors including, but not limited to, Financial Services, Technology, Education, Fashion, Sport Consumer Products, Professional Business Services, Celebrity Public Relations and Charity and Social Entrepreneurs.

In order to best demonstrate our ability to work across varying sectors we have split the Case Studies into Business to Business (B2B) and Business to Consumer (B2C). Should you wish to see more information about our client list please do not hesitate to get in touch with one of the team either via the phone on 01452 348211 or via email; pr@10yetis.co.uk

B2C – Case Study

Client: MyVoucherCodes

Sector: Consumer/Retail


mark pearson, myvouchercodes

The Story so Far

MyVoucherCodes is the UK’s largest and most well known voucher and discount code website. In early 2007 the Managing Director of MyVoucherCodes came to 10 Yetis and asked us to help him put his website on the media map and everyone agrees that we have more than delivered.

10 Yetis Public Relations company media campaign was the only form of off-line marketing activity that MyVoucherCodes commissioned and the results of our work have contributed to the company doing around £118m of sales in less than one year.

We have repeatedly secured coverage for MyVoucherCodes in every UK national newspaper along with successfully positioning the Managing Director as the BBC’s talking head when it comes to finding online bargains and discounts.

The cuttings below are just a small selection of the media coverage we have secured for MyVoucherCodes in the B2C Public Relations Sector.

mark pearson, myvouchercodes10 Yetis has really helped to put us on the UK media map. They have been a huge factor in making MyVoucherCodes into a household name and are always coming up with fun and quirky ways to get us into the newspapers and on TV.

Mark Pearson, MD of MyVoucherCodes

B2C – Case Study

Client: Totaljobs Group

Sector: Recruitment


totaljobs group caterer.com

The Story so Far

Totaljobs Group is a global leader in recruitment and a brand that is well respected by employers and employees alike. One of their divisions is the hospitality sector’s leading recruitment website, Caterer.com.

To help promote the Caterer.com website a viral marketing campaign was created called LittleGordon . 10 Yetis was tasked with promoting the viral campaign and maximizing exposure in national consumer and trade media.

From the moment the campaign launched we achieved strong levels of coverage in nearly every marketing magazine along with comprehensive national newspaper mentions in tabloid press.

The cuttings below are just a small selection of the media coverage we have secured for LittleGordon in the B2C Public Relations Sector.

mark bowness and ben keane, tribewantedDue to the unique nature of the campaign, we were looking very specifically for a PR agency that had the right mix of online, offline and viral understanding. 10 Yetis ticked all the boxes

Jonathan Hedger, Marketing Manager from Totaljobs Group

B2C – Case Study

Client: Tribewanted

Sector: Travel/Leisure/Entertainment/Green Issues


ben keane and mark bowness, tribewanted

The Story so Far

Over three years ago a guy from the Wirral (a place near Liverpool) rang and asked us if we would be interested in helping him and his friend raise the profile of a company that they were about to launch. The project was called Tribewanted and involved the two 27 year old guys renting a real-life island in Fiji and creating an online community where people who joined from around the world got to go and visit the island and work alongside the real-life tribes people to create a amazing but traditional Fijian community.

We were blown away by the concept and immediately set about thinking of ways in which we could launch this to the media. Just 35 minutes after the initial launch press release went out members of the national media were ringing to try and secure exclusive interviews. Not only did we secure repeated coverage for Tribewanted in every national newspaper but they also got mentions on Sky News and various BBC media outlets.

The guys also appeared in Global media including the likes of NBC Today Show and Good Morning America in the USA and various Australian radio shows. In the end 10 Yetis calculated that at the last count we had secured Tribewanted coverage in over 32 different countries.

As a direct result of a 10 Yetis public relations campaign the whole project was filmed by a production company and made into a 5-part BBC documentary called Paradise or Bust.

We still work with Tribewanted and are proud of the many achievements this company has made, such as recently beating the likes of Channel 4 television show Skins and MySpace to a Broadcast award for the BBC documentary.

The cuttings below are just a small selection of the coverage we have achieved for Tribewanted in the B2C public relations sector.

mark bowness and ben keane, tribewantedAlongside Tribewanted featuring in National & International newspapers, radio stations and magazines, organised by 10 Yetis, one specific piece of their PR magic caused a media landslide which resulted in calls from over 50 top television companies wanting to film our project. This including many of the top 10 production companies in the UK. This, in turn, resulted in a TV commission from a top British broadcaster. 10 Yetis did that! Need we say any more!?

Mark James Bowness, Co founder of Tribewanted

B2B – Case Study

Client: KashFlow

Sector: Financial Services/Accounting


duane jackson, kashflow managing director and founder

The Story So Far

KashFlow is a leading, online, accounting software company that is venture capital backed by Lord Young of Graffham, the former Secretary of State for Trade and Industry. The company retains 10 Yetis public relations services and we have contributed to the company’s continued success and high brand profile.

Given the somewhat dry nature of the accounting sector 10 Yetis Public Relations Agency has always tried to take a fun and quirky approach to securing national media coverage. Some of our campaigns for KashFlow over the years have included, "National Hug Your Accountant Day" and a competition to find "The UK’s most Exciting Accountant", both of which achieved national print coverage along with broadcast mentions as well.

Along with more consumer driven stories, the company regularly features in online and print trade magazines, demonstrating our ability to work across many different sectors and not just consumer driven campaigns.

The cuttings below are just a small selection of the coverage we have achieved for KashFlow in the B2B public relations sector.

Even before 10 Yetis got KashFlow in the Telegraph and Financial Times I knew I had made the right decision as they understand better than anyone the need for a good return on investment from public relations activity.

Duane Jackson, MD of Kashflow

B2B – Case Study

Client: ClearMyMail

Sector: Technology


dan field, clearmymail

The Story So Far

ClearMyMail is the only anti-spam and ant-virus email software company that offers a 100% guarantee. The company is venture capital backs and has used 10 Yetis public relations services since it first came out of Beta testing. The company wanted to raise its profile across the technology and consumer press in order to drive more sales.

In addition to fun press releases that have gained good national print and broadcast media coverage, such as the first ever Quarterly Spam Index and naming the countries who send the most spam, 10 Yetis has also demonstrated its ability to react quickly to media and breaking consumer news events.

Most recently ClearMyMail received significant national media and broadcast coverage about the release of the a new, high profile, computer game that they identified was being used by spammers to try and get people to download virus’s and open phishing emails.

Less than one hour after the ClearMyMail technology team had identified the issue the 10 yetis pr team had got the story written, approved and out to national media and less than two hours later we started seeing the first online news coverage appear. Over the next few days ClearMyMail was referenced in relation to the game in nearly every mainstream press story across the UK, USA, Australia and even Russia.

The cuttings below are just a small selection of the coverage we have achieved for ClearMyMail in the B2B public relations sector.

Telephone: +44 (0)1452 348211

If you're looking for an alternative advert or film to get people talking about your brand or company, we can help!
Our quirky films, games and adverts combined with our established social networking presence gets people talking, both online, and offline, and we manage your campaign from start to finish.
Sometimes they are to do with celebrity encounters, other times they are to do with stories about organisations and companies. Whatever you want to tell the media, by working with 10 Yetis you can rest assured that we will act in your best interests and even have some fun along the way.
Some of our clients have come to us because they have potential issues on the horizon that they would like us to manage the communications for should the story break.
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Along with telling you more about the great companies we work with, our blog shows you copies of the press coverage we have achieved for them.
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Likewise, as you would expect from one of the most recommended public relations agencies, we have considerable experience of managing negative media situations as they happen to make sure our clients best interest are always represented in the media.
t could be that you have a talent and want to share this with the world? Our personal public relations campaigns and talent management can put you on the map.
Many business leaders have come to us wanting to translate their company's rising profile into campaigns to position themselves as industry experts. We excel when it comes to increasing a persons profile from a cold start and our comprehensive list of media contacts will help you to achieve your goals.
Over the last few years 10 Yetis has been involved in what have arguably been the most successful UK and global viral marketing campaigns to have been launched.
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