10 Yetis PR News
Hi there everyone, check out today's examples of Good and Bad PR.
Taylor Swift is now youngest ever entrant on Forbes most powerful women list, another high-profile award for the megastar.
Forbes' explanation is that Swift has "not only broken record sales and captivated the world with her fantastically honest lyrics, but she has proven herself as an impressive businesswoman."
Now excuse me while I hum a few of her songs caught in my head.
FIFA have had some severely rotten luck today. Several senior officials have been arrested on corruption charges, as the Swiss police has opened a criminal investigation into the 2018 and 2022 World Cup Awards.
Four individuals have already pleaded guilty to the charges.
Even if this doesn't go much further, criminal investigation isn't something you can easily sweep away. Football fans, and the rest of the world, aren't going to forget this any time soon.
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|scott posted on 27/05/2015|
We've returned after the Bank Holiday weekend to give you more examples of Good and Bad PR, here they are courtesy of Sam H!
Today's Good PR example comes from Hope Foods, who have created Chocolate hummus, a healthy alternative to Nutella, which if it tastes alright, good on them for trying to improve our diets!
Considering there are people who grab a spoon and eat Nutella straight from the jar, they'd most probably welcome a guilt-free alternative, just as long as it doesn't taste bad and too much like chickpeas!
O2 are the recipients of today's Bad PR. With phone signal outages across the country, their best advice to those without reception was to switch their phones on and off again.
Users in Manchester, Birmingham, Bristol, Glasgow, and parts of Northern Ireland and London had trouble making good use of their phones.
Considering how dependant we are to our phones these days, it's surely impossible to spin this into a positive?
|Lauren posted on 26/05/2015|
Good morning everyone! Here are some examples of Good and Bad PR.
Thrill-seekers look out! Today's Good PR comes from Alton Towers, who are on the hunt for a rollercoaster tester.
There are some caveats, like no pay and no food provided, but that might be a good thing after riding the coasters!
This is fantastic PR and a simple stunt from Alton Towers. They're essentially giving someone free days at Alton Towers and will no doubt get plenty of applications, whilst building up enthusiasm for the brand.
Oddschecker AU are the recipient of today's Bad PR, after they tweeted an insulting message about the girlfriend of Manchester United player James Wilson. The tweet reads: "Sure she's a lovely girl but someone needs to remind James Wilson he's a pro footballer.
"Start abusing this privilege."
While Oddschecker AU have since deleted the offensive tweet, the internet never forgets, and it's very easy to find a screenshot out there.
They have apologised for it, but anything that requires an apology is bad for PR.
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|scott posted on 22/05/2015|
Morning folks! Scott here to bring you today's take on Good and Bad PR! Enjoy!
Today's Good PR goes to the social media giant Facebook.
Although there have been many stories over the past few years slating founder Mark Zuckerberg, today they get Good PR for the latest revelations from a former employee.
Former interns Elizabeth Gregory and Patricia McKenzie spilled the beans on working for Facebook, saying they were treated like full-time employees and were encouraged to work and play. They also revealed the exceptional pay for Facebook interns as well as bartenders being brought in for regular cocktail hours.
It's Good PR for Facebook as it's pictured them as 'the place' to work.
Today's Bad PR goes to Coleen Nolan and the Loose Women show.
The star of the show made comments comparing gay rights to supporting ISIS. It's an awful statement to make and definitely Bad PR for her and the show. It's not the first time the show has been caught up in controversy, following Jamelia's comments on high street clothes sizes.
|scott posted on 21/05/2015|
Hey there PR folks, here's today's good and bad PR just for you. Enjoy - Sam :)
"Everything is awesome. Everything is cool when you're staying in the Lego Hotel" - see what I did there? Yes you did!
The world's biggest Lego Hotel has opened in Florida and to say it's amazing is an understatement!
The building itself is built & decorated to look as though it's made of Lego bricks, there's a dragon at the entrance of the hotel that blows steam from its nose, and there is Lego everywhere... like, literally everywhere. And to top it off, the 152 bedrooms that each sleep 5 people are divided into four themes to choose from, depending on your preferences; Pirate, Kingdom, Adventure and Lego Friends.
Sounds much better than Legoland Windsor, I'm not going to lie.
Southern Rail have made the headlines for numerous bouts of bad PR recently, including someone being that miffed with the company they had "F*** Southern Rail" tattooed on their body.
Unfortunately they are getting today's bad PR as the story continues...
It's come to light that Southern Rail train conductors are fining people for standing in First Class. That seems OK, they shouldn't be in the first class carriages if they haven't paid to be. Yet they're fining those who physically can't stand anywhere else on the trains because they're so rammed, so they have no choice but to stand in First Class. Harsh.
A) they can't fit anywhere else on the train - they're standing, it's not like they're stealing someone's seat. It genuinely can't be helped. B) it's not like they're stealing someone's seat or taking advantage of the free food and drink.
Fines are either £20 or twice a single fare, whichever is greater.
Whilst the company claim that it is at the discretion of the train conductors, it's quite obvious that if people can't possibly stand anywhere else on the train so have to stand in First Class, you can't fine them for using their initiative.
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|Samantha posted on 20/05/2015|