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10 Yetis PR News

Dec 19th 2014

The 10 Yetis Insight Blog - A Day in the Life of a PR

A day in the life of a PR person is challenging, hectic, tiring, but above all else, a lot of fun. Things can change in an instant and we have to be prepared to rearrange our day to follow suit. Now, we aren't all the same, so I can't speak for everyone, but here is my insights into a typical Yeti day as a PR and hopefully by the end, you will see that it's not so much 'Ab Fab' and we're not all like Malcolm f*****g Tucker!

public relations

public relations

Before getting into the office, the start of the day has two pressing tasks. Get the coffee on (nice and strong) and check the news for any... umm... news. Once these two tasks are complete, I can then think about showering and getting on my way.

Once I've battled the traffic and listened to 20-25 minutes of Chris Evans' impossibly cheery voice I arrive, resisting the urge to buy more coffee from the local Costa (sometimes), then settle down into the day. First thing's first, get onto the emails to check whether I have won the Nigerian lottery, then make sure there haven't been any disasters overnight, which thankfully is very rare, then check the various media outlets for news of our clients, making sure we keep them fully updated with news and coverage.

To make sure that we have our finger on the pulse, it's important to get any press releases out nice and early (but not spam early) so that it's the first thing that journalists see when they open their emails. Sometimes these can have last-minute changes and this can take up until 9:30-10am. For me, this is the time where I will either be told to put the kettle on or offered a coffee, which I will almost certainly gladly accept.

10am marks the time where journalists will most likely be planning their daily news, so is also the time for us to organise the rest of the day and fill the next hour with our day-to-day tasks. Writing, admin, planning, brainstorming, preparing pitches, the list is endless, but this hour and a half is quiet, but key to managing our day properly.

To strike while the iron is hot, 11-11:30 marks the time to follow up our press releases, selling in the stories and gauging the reception. This is the time where we apply the thick skin as sometimes the calls aren't always met with the warmest of receptions, but hey, that's part of the job and you have to just roll with it and crack on, and hopefully get some good results for your clients, whilst keeping in the good books of the journos. Good relationships here are essential! Throughout the morning, we will also have been monitoring the hundreds of journalist requests for experts, comments, insight and case studies that get fired via email, twitter, etc. to make sure we are first in line to offer our clients for these immediately.

12-14:00 are the hours most journalists are on lunch, so whilst they're taking some respite from the day, we aim to do the same (not for a whole 2 hours though). As well as having a feed, this is also the time to keep on top of emails and crack on with more of our writing, proofing, planning etc. to make sure we are constantly ahead of the game.

If we're not out pitching, filming, meeting or likewise, we'll be starting our second stint of follow ups, and hopefully getting some more hits for our clients, whilst also getting the odd stern word. Trick is, know your audience! The afternoon tends to disappear so quickly, that hours become minutes and before you know it, its 16:00 and you're staring down the barrel of a late leave, so it's essential to keep on top of the written work in between the phone calls.

The final hour or so is usually a bit of a rush and the time where you make sure everything essential for the day is covered off and just as important, the next day is planned, because if it's not, good luck! One last check for further coverage or news, then once you're finished (and if you're not due at a function or awards ceremony) it's time to get back home to rest and refuel before it begins again.

public relations

So there we have it, my take on a typical day as a PR and by no means a universal guide.

PR Nick Sadler 10Yetis Nick Sadler posted on 19/12/2014

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Dec 19th 2014

10 Yetis Examples of Good and Bad PR- Friday 19th December

Good PR

Asda has conducted its annual income tracker survey to reveal that families are in fact better off this Christmas than they were last year. The supermarket giant has further positioned itself as the voice of British families (remember the 'that's Asda price' mum-jeans pat?) and has hit headlines with the results, revealing that the falling costs of petrol, holidays, food and alcohol have combined to leave the average family with £179 per week disposable to spend on festive goods.

public relations

Bad PR

Apple is suffering the results of a BBC documentary, Apple's Broken Promises, exposing the working conditions behind the iPhones and tablets which are so popular in the western world. The documentary horrified viewers, and no doubt lost Apple a lot of fans, showing scenes of children digging for tin, workers given no breaks and made to work long hours and what was titled an 'exhausted workforce'. Subsequently, the tech giant has been criticised for 'failing to protect Chinese factory workers'.

The corporation has issued a statement in which it says that it does more than any other company to improve the safety of its employees, implying that unfortunately this is a widespread problem far beyond the Apple empire. Regardless of other organisations, Apple is the one in the spotlight and currently bearing the brunt.

public relations

PR Leanne 10Yetis Leanne posted on 19/12/2014

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Dec 18th 2014

10 Yetis Examples of Good and Bad PR- Thursday 18th December

Happy Thursday folks. Don't you just love the day after the night before? Everyone in the office has a really sore head and I'm as fresh as a daisy :) whoop!

Anyway, here's today's good and bad PR. Enjoy - Sam.

Good PR

Christmas is, hands down, the best time of the year; Christmas dinners, Christmas music, presents, family & friends... the list really does just keep going on.

Whilst I am terribly fussy with my food, today's good PR goes to those creating new food items that relate to Christmas.

Over the last few days I've read about the Christmas dinner pizza (Papa John's), the Mince pie Wensleydale cheese and now The pig in blanket hot dog (The Brass Pig). How amazing do all of these sound?!! If I wasn't such a fussy eater, I'd be first in the queue to try all of these - especially the hot dog - pigs in blankets are THE BEST!!


Bad PR

We've all been there at the end of the night... wondering if we have enough money on us to get a taxi home, fearing the idea of having to catch the bus late at night or heaven forbid we think about walking home.

One girl didn't realise until the taxi dropped her off home that she didn't have enough money on her, so she asked him to wait whilst she ran inside to get some change from her mum - when she came outside the taxi driver had gone and it wasn't until the next day she realised he's stolen her new Christmas tree!!!

The taxi company stated that normally their policy is to keep on to your mobile phone, but as the girl had refused to hand over her phone the driver had stolen the tree. They also stated that once the fare had been settled they could have their tree back.

What idiot steals a Christmas tree? Can you imagine how long it too him to get it into his car?! He must've felt like a complete tool afterwards.

I get that some people try to get out of taxis without paying (so not cool!), but that doesn't excuse stealing someone's tree. Particularly when you see the house that you've dropped the passenger off at, so could just as easily knock on the front door for the fare.


PR Samantha 10Yetis Samantha posted on 18/12/2014

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Dec 17th 2014

Yeti Announcement: Office Will Be Closed from 3:30pm

Hello Yeti fans! Scott here to bring you some Yeti news!

Today is our office Christmas party and therefore the office will be closed after 3.30pm today.

The 10 Yetis Office Will Be Closed Today from 3.30pm.

We will be back open at 9:00am tomorrow morning.

If you're in Cheltenham, watch out for the Yetis celebrating Christmas in-style and busting some moves.

PR BLOG

If you desperately need to get hold of us, pop an e-mail to hello@10yetis.co.uk and someone will get back to you asap.

Merry Christmas, all!

PR BLOG

PR scott 10Yetis scott posted on 17/12/2014

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Dec 17th 2014

10 Yetis Examples of Good and Bad PR- Wednesday17th December

Happy hump day, PR fans! Scott her to bring you today's instalment of today's Good and Bad PR as Sam is braving the high streets of Gloucester to do some Christmas shopping!

Good PR

Today's Good PR goes to Dylan Seigel, an eight year old from Philadelphia.

The youngster raised $1million after his best friend was diagnosed with a incurable liver disease.

Dylan's word for awesome is 'Chocolate Bar' so he released the 'Chocolate Bar Book' with multiple memes highlighting the things they did together! The book sold 25,000 copies and raised $1million to research the disease.

PR BLOG

Bad PR

Today's Bad PR goes to Facebook (not for the first time!)

The social media giant has released a new app which automatically 'boosts' users' photos when uploaded via their IOS app.

Now, in an already self-conscious society, do we really need a social app to improve our photos? I'd say no.

There is already too much emphasis on improving your photos before posting them online, but why can't we just be happy with the way we look and be truthful to ourselves? Brands like Facebook should be promoting this, not encouraging people to improve their pictures.

PR BLOG

To subscribe to our super-fricking-awesome 10 Yetis Newsletter just click on this awesome link and follow the onscreen instructions: http://10yt.is/NL

*Both images courtesy of Metro*

PR scott 10Yetis scott posted on 17/12/2014

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