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10 Yetis PR News

Apr 23rd 2014

10 Yetis Examples of Good and Bad Public Relations- Wednesday 23rd April 2014

Happy Wednesday - where's the Sun gone?! Here's today's good and bad PR to perk you up... enjoy - Sam.

Good PR

Today's good PR has to go to Stephen Sutton.

For those of you who haven't heard, Stephen Sutton (@_StephensStory) is a 19 year old lad who was diagnosed with colorectal cancer at the age of 15. He had the tumour removed shortly after it was found, but it unfortunately returned a year later to which Stephen was told it had become advanced colorectal cancer and it was inoperable.

Told that he only had a few years left to live, Stephen drew up a bucket list of 46 things he wanted to do before he died; one point on his list was to raise £10,000 for the Teenage Cancer Trust. Shortly after smashing that target, he decided to up the ante to £1 million!

Over the past few years Stephen has managed to tick off most items on his bucket list; he has undertaken a skydive, had a photo with an animal larger than himself, and most importantly today he smashed his target of raising £1 million for charity. The reason for this; he wanted his short life to have some sort of meaning.

Yesterday Stephen's total was at £592,685.78 - the total right now (as of 1.30pm) has reached a whopping £1,128931.29.

Raising £1 million may not have been possible without the help of numerous celebrities who jumped on board the campaign; Piers Morgan, Jimmy Carr, Clare Balding and Stephen Manford to name but a few celebs who have tweeted in support, encouraging their Twitter followers to donate to the great cause.

Unfortunately Stephen's condition has deteriorated over the past couple of days, but Stephen has lived to see what he has accomplished! This 19 year old should be an inspiration to all of us.



Bad PR

Unfortunately attempts on Twitter to engage with your audience don't always go as planned... as the New York Police Department have recently found out.

@NYPDNews recently tweeted; "Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook." The tweet was accompanied with an image of two NYPD police officers stood with a member of the public smiling for the camera.

What was meant to be an engaging and positive Twitter campaign quickly turned sour when over 10,000 members of the public tweeted negative replies and posted numerous images that depict violent arrests by the NYPD.

Whoops.



PR Samantha 10Yetis Samantha posted on 23/04/2014

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Apr 22nd 2014

10 Yetis Examples of Good and Bad Public Relations- Tuesday 22nd April 2014

Good morning everybody- hope you all had a relaxing Easter break! Whilst it may feel like a Monday, it's Lauren here to give you this very confusing Tuesday's Good and Bad PR!

Good PR

It may make good sense to have a read of the Bad PR below before reading the Good PR today, as it focuses heavily on unlucky Man Utd manager David Moyes.

Those cheeky (and quite frankly, genius) chaps at Paddy Power pulled off a brilliantly timed marketing publicity stunt during Manchester United's game against Everton on Saturday, which unsurprisingly caused a significant amount of controversy.

The company sent a spectator to the game dressed as The Grim Reaper to sit behind Manchester United manager David Moyes, only to see him ejected soon afterwards by stewards working at the ground. Before this untimely departure, the bookmakers were able to tweet a picture of the reaper, wearing a branded t-shirt, sat behind the 'haunted' manager. The picture was seen by the 292 thousand followers of Paddy Power, and caused quite the reaction!

For information on what happend next, check out my Good PR below!


Bad PR

Moving on from the above, what a weekend for David Moyes, the man bought in to take over Alex Ferguson when he left his managerial role at Manchester United. It has been confirmed this morning that he has been sacked by the Football Club after rumours began circulating across social media yesterday that he would be losing his role.

Poor performances this season have led the Premiership team to drop to seventh place on the table, 23 points behind Liverpool at the top. This has obviously been a cause of great concern to those at the club, as well as the thousands of fans who have been campaigning for Moyes to get the sack for months. Many of you will remember that during a game against Aston Villa, a plane flying a banner with the message "Wrong One - Moyes Out" in seven-foot high red lettering was flown above the ground two minutes into the Premier League match.

It seems that the final decision regarding Moyes' fate was made after United's defeat at Everton on Sunday confirmed their failure to qualify for next season's Champions League. The Glazers handed executive vice-chairman Ed Woodward the mandate to dismiss Moyes less than 12 months into his £4million-a-year, six-year contract.

A statement on the club website read:

"Manchester United has announced that David Moyes has left the Club : "The Club would like to place on record its thanks for the hard work, honesty and integrity he brought to the role."

For those of you with sympathy for the unlucky manager, rest assured that it is speculated he will receive compensation of a year's salary instead of the remaining five years of his deal. So don't feel too sorry for him!


PR Shannon 10Yetis Shannon posted on 22/04/2014

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Apr 17th 2014

10 Yetis Examples of Good and Bad Public Relations - Thursday 17th April 2014

Good PR

Chessington World of Adventures has been making the headlines recently, after a clever PR stunt executed ahead of the Easter weekend.

An eBay listing appeared which advertised 1kg of "Rhino-Grow: High quality Rhino Dung from Chessington World of Adventures" for £9.99.

The description reads "With Rhino-Grow you too can prosper from the dung's success and have a luscious lawn this summer" because, apparently, it's the secret to the immaculate grass at Chessington World of Adventures.

It was allegedly retrieved from the three rhinos that live at Chessington World of Adventures named Dozer, Gyasi and Kanty.

Apparently, samples of the rhino dung were sent to some key journalists at the nationals too (which didn't go down so well in some cases) and it's so far had coverage on the likes of the Metro and Daily Star (right before the Easter weekend when the theme park would be looking to attract more visitors).




Bad PR

The Co-operative Group has today announced losses of £2.5bn for 2013, which are the worst results in the group's 150-year history.

Most of the losses - a staggering £2.1bn of the total amount - are said to have come from the Co-operative Bank.

The CEO Richard Pennycock described 2013 as a "disastrous" year and no one can really argue with that.

He also said that he thinks it will take 10 years for the group to fully recover from the events of last year, even though the Co-op Group has already announced £100m of cost cuts this year. Mr Pennycook expects those cuts to amount to £300m eventually.
Losses aren't nice for any businesses, but on this huge scale they are very damaging for the brand's reputation.


PR Shannon 10Yetis Shannon posted on 17/04/2014

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Apr 16th 2014

10 Yetis Examples of Good and Bad Public Relations - Wednesday 16th April 2014

Who doesn't love a four-day week? What's even better is that we have TWO four-day weeks! Anyway, enough of the excitement, here's today's good and bad PR by me, Sam - enjoy!

Good PR

I was going to write my good PR about Meadow Cat Hotel, but I realised that whilst a luxury cat hotel with built in webcams and a gourmet menu is freakin' awesome to me, you might think I'm a little bit crazy and stop reading... 

SO, I'm going to dedicate my good PR to Sister Helena Burns, who is (as you may have guessed) a nun, who is spreading the word of God through her numerous social media channels; Facebook, Instagram, Vine, Twitter, Pinterest and YouTube - not forgetting to mention that she also blogs.

Sister Helena Burns' Twitter bio is awesome: "nun tweets God, Theology of Body, Media Literacy, Philosophy. Proof God exists: hummingbirds, hockey, coffee." And she has 14,600 Twitter followers! What? I only have 518 - although I imagine I'd probably have a few more if I didn't tweet about my cat nonstop ;) 

Whatever your religious beliefs may be, you can't deny that it's quite refreshing to see a nun taking advantage of modern technology, and keeping with the times, in order to spread the word about her beliefs - and she must be doing something right in terms of interacting with her audience and putting out the right messages when you consider the size of her audience.




Bad PR

Today's bad PR goes out to Cornwall Council - sorry!

If you visit the beach within the town of Porthtowan, you may be surprised to see that the beach isn't as appealing as it normally would appear what with having had 100 Christmas trees dug into the ground back in January.

Wait, there is logic behind this - the Council planted the trees to allow the firs to bind down the sand and form a defence line of dunes to stop the beach eroding and sandstorms from destroying homes and businesses. This is a good idea - you can't deny that. However, the initial plan suggested the trees would be completely hidden by the sand come April... it's April now, the trees are still sticking up out of the sand and the firs have blown all over the beach making it uncomfortable to walk on.

Those living in the area planned an event whereby they would come together and remove the trees from the sand -they don't want tourists being turned off by the bizarre sight - however these people were then threatened with legal action as the beach belongs to the Council and if they want the trees to remain, then they shall.

I can completely see the local peoples point of view - they want to see tourists by the busload throughout the Easter holidays, particularly after the battering Cornwall recently received during the floods.



PR Samantha 10Yetis Samantha posted on 16/04/2014

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Apr 15th 2014

10 Yetis Examples of Good and Bad Public Relations - Tuesday 15th April 2014

Lauren is out today, so it's Lloyd filling in the Tuesday slot for good and bad PR.

Good PR

Good PR for me is a simple one today, but certainly a good one for Marks and Spencer. It's releasing a new product this month, which is essentially fish and chips, but as ever with M&S it isn't just any portion of fish and chips; it's a Marks and Spencer portion of fish and chips.

It's effectively a mix of those two British staples; pie and fish and chips. It contains chunks of cod, pea puree and tartar sauce held together with pastry and topped off by a chip lid.

M&S food is right up there with some of the best and whilst other areas of its business have struggled (I certainly wouldn't buy clothes from M&S) the food hall has been where it's shown most growth and with creations like this it's easy to see why.

With several media outlets reporting on the new food concoction, it's good PR to you, M&S. Take a look at the picture below and see if it tickles your fancy...

Public Relations


Bad PR

Ah social media. Sometimes it works wonders for companies, and other times it doesn't. Falling firmly in the 'it doesn't' category is a tweet made from the official account of US Airways.

A customer had tweeted them to complain about their experience of its service only to receive a tweet containing a pornographic image in response. The actual wording of the tweet was innocuous as it said "We welcome feedback, Elle. If your travel is complete, you can detail here for review and follow up." The attached picture however was of a model Boeing 777 entering what most definitely wasn't an aircraft hangar. I shall merely say 'lady garden' to give you a hint.

The airline was forced to issue an apologetic tweet (see below) and put together some questionable excuse as to how it happened, which involved flagging an inappropriate tweet that it had received and accidently (somehow) attaching it to its response. I however immediately suspect a rogue employee having a laugh. The airline says it's investigating.

Bad PR to you, US Airways.

Public Relations

PR Lloyd 10Yetis Lloyd posted on 15/04/2014

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