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10 Yetis PR News

Aug 29th 2014

10 Yetis Examples of Good & Bad PR - Friday 29th August 2014

Happy Friday, peeps. Here's today's round up of Good & Bad PR...

Good PR

Ralph Lauren are hitting the headlines for all the right reasons at the moment, following the launch of their new high-tech sports polo which contains biometric tracking capabilities within the actual fibre of the "smartshirt". To support the launch, NCAA champion Marcos Giron will wear the shirt during his practice sessions for the US Open.

The shirt was designed in association with techies, OMsignal, to create a snap-on module which weights less that 1.5 ounces and has integrated Bluetooth, so that it can relay information to connected devices such as iPhones and iPads. Best of all, where Ralph Lauren is concerned, is that their branding is in pride of place on the shirt - telling everyone that they are at the forefront of tech and fashion.

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Bad PR

I wrote recently about bad food in NHS hospitals, after someone complained about their meals and released images to the national press. Now, I'm prepared to give it a double whammy. Not only did this story cause a stir, but subsequently more and more people have come forward with, frankly, shocking pictures of what they have been served when looked after by the National Health Service, causing the problem to move from an isolated incident to a national pandemic of exceptionally shoddy cuisine.

It will be interesting to see how the NHS rectifies this PR crisis, beyond the standard comments of investigations.

public relations

PR Leanne 10Yetis Leanne posted on 29/08/2014

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Aug 28th 2014

10 Yetis Examples of Good & Bad PR - Thursday 28th August 2014

Happy Thursday, folks! Scott here to bring you my take on 10 Yetis' Good and Bad PR, featuring David Moyes and a bit of magic!

Good PR

Today's Good PR goes to the sports brand Sondico. Anyone that knows a thing or two about sports knows that they're not much to shout about, but today they have cleverly jumped on their team, MK Dons', success against Manchester United in the Carling Cup.

MK Dons beat the once-great Manchester United 4-0 in the Carling Cup this week, despite plying their trade two divisions below the Red Devils. Their kit manufacturer has jumped on this success, parking a billboard vehicle outside Old Trafford. The billboard features a picture of last season's (rather unsuccessful manager) David Moyes and the words 'Bring Back the Messiah.' On the reverse side of the billboard, there's a picture of an MK Dons player and the words 'You've been Don!'

It's actually very quick thinking, and brilliant PR, from the sports brand, taking inspiration from some of Paddy Power's fantastic PR stunts surrounding David Moyes and the club.

PR Blog

Image courtesy of Manchester Evening News

Bad PR

I've never been much of a fan of magic (although I did once do a talent show as 'the Welsh Wizard' when I was a kid, but that's a story for another day...) and today's Bad PR doesn't do much to win me over.

TV-Magician Dynamo has been caught out with his latest 'magic trick,' where he tries to 'levitate' between the top of the Shard. The stunts was filmed as part of his new series of Dynamo: Magician Impossible, but onlookers caught him out.

Whilst Dynamo tweeted his view from 1,016ft up, members of the public tweeted pictures from the ground, stating that they could see the wires from the ground.

Not very magic, Dynamo!

PR Blog

Image courtesy of Mail Online

PR scott 10Yetis scott posted on 28/08/2014

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Aug 27th 2014

10 Yetis Examples of Good & Bad PR - Wednesday 27th August 2014

This week is absolutely flying by! How are we at Wednesday already? Anyway folks, here's today's good and bad PR for you, and don't forget you can check out more of my PR ramblings over on Twitter; @SamSummersPR

Good PR

Waitrose clearly stand by the phrase 'the customer is always right' after Harry Deverill wrote to them to let them know he didn't like the 'boring' design on their own-brand brown sauce and submitted his own image for them to look at, and it's now appearing on shelves in Waitrose all around the UK for a limited time.

Harry's letter...

Dear Mark Price,
I am writing as the other morning I had Waitrose essential Brown Sauce with my bacon sandwiches. I asked Daddy what the picture is of o the label. Daddy didn't know and neither do I. Please could you let me know. Mummy says I am good at drawing so if you would like me to draw a new picture for the label I would be happy to.
Kind regards, Harry Deverill, aged 6.

Harry, now aged 7, never expected to get a reply from Waitrose - neither did his parents. But it wasn't just a reply he got... they're actually using his design on their brown sauce. Let's hope this doesn't catch on with other kids as this could become an expensive PR stunt for the supermarket chain.

Jo Heywood, spokesperson for Waitrose, said; "When we heard Harry's offer and read his letter, we couldn't resist. We love our customers to tell us what they think of products, and when they're as creative as Harry, it's a pleasure to be able to do something fun like this. The drawing Harry created was perfect, and we're so excited for our customers to pick up an original Harry Deverill print on a bottle of brown sauce."


Bad PR

Justin Bieber... I know, I know. It's a name that, like marmite, you either love or hate. But bear with me... you won't believe what he's done now!

Yesterday Bieber was driving around West Hollywood when he noticed he was being followed by paparazzi and slammed on his brakes. The media is reporting that there was a minor collision and everyone is OK. Firstly, if Bieber slammed on his brakes, presumably out of frustration of being followed, then surely this means he caused the crash? Yes, the paparazzi should've had enough distance between themselves and Bieber to avoid hitting in to the back of Bieber's car, and in terms of insurance the photographer is at fault here, but I wouldn't put it past Bieber to brake suddenly in order for the photographer to go into the back of him.

But the situation didn't end there...

The Canadian popstar then took to Twitter to vent his frustration about constantly being followed, comparing his situation to that of Princess Diana's! Hold up, what?! Bieber is not, and will never be, anything like Princess Diana. Not to mention that he is a celebrity, and as he chose a career in the limelight, he kind of has to just deal with being followed everywhere he goes. That's part and parcel of the job, surely?!

WOW.


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PR Samantha 10Yetis Samantha posted on 27/08/2014

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Aug 26th 2014

10 Yetis Examples of Good & Bad PR - Tuesday 26th August 2014

Good morning PR fans, Scott here to bring you today's Good and Bad PR after a week of swanning off in Copenhagen! I hope you all enjoyed the three-day weekend, and remember it's only a four day week! Enjoy!

Good PR

I never thought I would be saying this... but today's Good PR award goes to Miley Cyrus. The ever controversial twerk-sensation has shut up many of her critics with her gesture at the VMA awards in California.

Whilst Cyrus' performance at last year's VMAs was questionable to say the least (read about it here), she has really upped her game this year, showing that behind her twerking nonsense, there's a good heart.

Instead of accepting her award for Video of the Year herself, the wrecking ball-star sent up homeless man Jesse Helt. He gave an acceptance speech on behalf of Cyrus, whilst also giving his own story of homelessness to the star-studded audience.

Not only is it a really touching gesture from Miley Cyrus, but a benevolent one, taking the spotlight from herself and putting it on Helt and the homelessness charity My Friend's Place.

Good on you, Miley.

PR Blog


Image courtesy of Mail Online

Bad PR

We're back in California and the VMA ceremony, where the Kardashian sisters were an absolute disgrace, and for that reason get today's Bad PR award.

Whilst the VMA's paid tribute to Michael Brown, a young victim of murder by a police officer in America, the Kardashians seemed bored and uninterested. During the minute's silence, led by rapper-actor Common, Kardashian sisterst Kim, Kendall and Kylie were pictured using their phones and looking bored.

Other celebrities, such as Snoop Dog, were pictured showing the utmost respect to the loss of Brown's life, whilst the fame-hungry Kardashians couldn't care in the slightest. Shame on them.

PR Blog


Image courtesy of Mail Online.

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PR scott 10Yetis scott posted on 26/08/2014

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Aug 26th 2014

10 Yetis Andy Barr does the IceBucketChallenge

Happy Tuesday everyone... Andy here, bringing you my #IceBucketChallenge.

A massive thank you to Jenny, editor of the Citizen for nominating me... not!

I nominated our business mentor and accountant Alan Moore, Dom, The Hodge, because he is northern and I hear they only wash once a week and my secret business inspiration and hero, Chris Clarkson, MD of sunshine.co.uk.

Thanks to Lauren and Nick from the team for taking the time out to soak me :-)

WARNING" The vid is a bit sweary towards the end.

To donate please text "ICED55 £AMOUNT" to 70070 (put the monetary value in Amount yeah!).

PR Andy 10Yetis Andy posted on 26/08/2014

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