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10 Yetis PR News

Mar 27th 2015

10 Yetis Examples of Good and Bad PR- Friday 27th March 2015

Good PR

A wedding in Australia is the envy of brides all around the world today as Ed Sheeran and local radio station KIIS FM is hitting the headlines by treating two lucky competition winners to a wedding of a lifetime. The stunt, which saw two newlyweds do their first dance while serenaded by surprise guest Ed Sheeran, was orchestrated by KIIS FM's DJ duo Kyle and Jackie O. Having won their 'dream wedding', the pair didn't realise there would be the crooning British celebrity in their wake until right at the moment of the first dance when he walked in and took the mic.

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Bad PR

The Aintree racing event is creating even more of a storm around it's own bad reputation by now appearing to consider banning photographs of badly dressed women. Every year, the media clamour to publish pictures of the notorious worst dressed attendees, with women famed for dressing inappropriately and behaving in rather drunk and disorderly manners while fraternising at the races. In order to address this - or sweep it under the rug, as the move has been criticised - the event are planning to ban the photographs altogether.

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PR Leanne 10Yetis Leanne posted on 27/03/2015

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Mar 26th 2015

10 Yetis Examples of Good and Bad PR- Thursday 26th March 2015

Happy Thursday all, what a whirlwind it has been! Clarkson has gone (woop!) and Zayn has left 1D. How will the world carry on?

Good PR

Today's Good PR goes to Lidl after their reactive stunt to the news that Zayn Malik has left One Direction.

The budget supermarket has knocked a fifth off the cost of their One Direction easter egg. Zayn (1/5th of One Direction) announced yesterday that he was leaving the world's biggest boyband and the world went into meltdown. Grown men were crying, children couldn't go to school and the country has come to a stand still.

It's Good PR for Lidl for effectively jumping on the back this news sensation.


Bad PR

Today's Bad PR goes to the ridiculous reaction since Zayn announced he was leaving One Direction.

It's been the top story on the news, whilst young fans have been in meltdown on social media. I'm giving the Bad PR award to all the 1D fans who are abusing Zayn's fiance Perry, from Little Mix. Fans have been lashing out at her, blaming her for his departure from the band. It's unfair and unwarranted.

Another worry is the #cut4Zayn hashtag that has been trending on Twitter. There's been 4,600 tweets a second for this hashtag, and is a massive worry.

PR BLOG

PR scott 10Yetis scott posted on 26/03/2015

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Mar 25th 2015

10 Yetis Examples of Good and Bad PR- Wednesday 25th March 2015

Good morning PR fans. It's Sammy J here bringing you today's good and bad PR (whilst we all sit patiently waiting to find out the fate of Jeremy Clarkson and his relationship with the BBC - don't pretend you're not). Enjoy - Sam.

Good PR

I'm a huge fan of JK Rowling at the best of times; she created one of the best series of books that I've ever read (I'm still undecided if it's better or on a level with Philip Pullman and the His Dark Materials trilogy), and she takes no prisoners on Twitter, particularly considering that whilst she joined in 2009 she's only tweeted 640 times.

She regularly gets fans tweeting her looking for an insight into Harry Potter, the characters, the story and Pottermore, but every now and then she gets someone tweeting her that takes her by surprise. Take Ana Kocovic for example...

Yesterday Ana tweeted JK Rowling querying the news that Dumbledore is gay; "Thank you so much for writing Harry Potter. I wonder why you said that Dumbledore is a gay because I can't see him that way." The news was announced back in 2007 during her book tour, whilst speaking to a packed house in Carnegie Hall, New York.

Not only did JK Rowling reply, but she put the world to rights; "Maybe because gay people just look like... people?"

Now THAT is how you reply to possibly small-minded comments in a masterful way. All hail JK Rowling!!


Bad PR

Ah no! I'm usually a huge fan of The Chive, and the gal's version The Berry, but they've gone and messed up.

Anne Marie Sengillo, a 27 year old from Cincinnati, spent 7 long years of her life battling anorexia, and since recovering she's posted images online on Reddit to encourage others to get help if they need to, to warn them of the dangers of becoming anorexic, and to give hope to others who may have body issues.

Unfortunately someone over at The Chive decided to take these pictures and post them online in an album titled "These weight loss transformations are amazing" - erm, no! That's not the message that Anne wanted to get across with her images.

Anorexia is an incredibly serious illness. Anne went from 150lbs in 2006 down to 70lbs in 2007 - her body came close to shutting down, she attempted suicide, she can't work and she's been left with $50,000 worth of debt for her medical bills. Anne said: "For them to put my disordered weight as 'ideal' was a punch to the stomach for me. I do not want to be seen as an inspiration for a disorder that nearly killed me."

Oh dear. I suggest those who are able to post on The Chive, and The Berry website for that matter, research any images they choose to take from the internet to avoid further embarassment. Furthermore, as it stands The Chive have chosen to ignore all of Anne's messages - all she wants is an apology. Man up and apologise - it's not hard!!!


You can keep up-to-date with my musings and those of my colleagues by signing up to our awesome (non-biased) newsletter: http://10yt.is/NL

PR Samantha 10Yetis Samantha posted on 25/03/2015

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Mar 24th 2015

10 Yetis Examples of Good and Bad PR- Tuesday 24th March 2015

Hello all, Lauren here once again with your Tuesday dose of Good and Bad PR.

Good PR

After what seems like months and months of tense build-up, British comedian and actor James Corden finally made his first appearance as host of The Late Late Show in America last night while we slept.

By all accounts it proved to be an overwhelming success, featuring A-list guests Tom Hanks and Mila Kunis, as well as appearances in pre-recorded skits from Simon Cowell, Alison Janney, Chris Rock and Eddie Redmayne. The presenter even managed to blag an exclusive scoop during his interview with Mila Kunis, after he noticed her huge diamond ring and along with Tom Hanks managed to convince her to reveal she is now married to Ashton Kutcher.

The audience seemed to love the new approach the show, which airs every weeknight from 12:30am was previously hosted by Irish comedian Craig Ferguson for more than 10 years. Reviewers also loved the fact the hugely modest and proud Corden refused to sit and interview his guests behind the security of his desk like the majority of US hosts. Praise was also given to the interview format of the show, whereby each of the guests enters the stage together and subsequently spends the duration of the show together, similarly to how Jonathan Ross and Graham Norton operate.

Obviously, one well-received show does not mean its popularity will last indefinitely, but as far as season premieres go, it really couldn't have gone much better. I for one will be trying to find a link to stream the show as soon as I get home tonight, and not many US TV chat shows have ever had that kind of impact on me before!


Bad PR

An extremely uncomfortable read and piece of bad PR for the NHS and its ambulance service this morning after a story on the Mail Online claims that a paramedic left an elderly 85 year old patient in the back of his ambulance whilst he took a trip to M&S and left him waiting for 20 minutes.

The driver in question, Dominic Colella is facing two counts of misconduct with the Health and Care Professions Council. Colella, who has since resigned from his position with the London Ambulance Service, is also accused of stopping to get his hair cut whilst his patient was suffering with a serious head injury.

The hearing at Kennington in South London started yesterday and continues today, with a verdict expected tomorrow.


PR Lauren 10Yetis Lauren posted on 24/03/2015

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Mar 23rd 2015

10 Yetis Examples of Good & Bad PR - Monday 23 March 2015

Happy Monday folks, Nick here with some more Good and Bad PR to kick off your working week!

Good PR

Following an absolutely bonkers conclusion to this year's six nations championship, today's Good PR is going to Guinness for their incredibly quick reaction to Ireland's narrow, but deserved victory in the 2015 tournament.

Following Ireland's comprehensive victory over Scotland at Murrayfield, their reactive ad depicts Irish captain, Paul O'Connell's suitcase for their flight back to Dublin as it passes through the airport scanner, with the Six Nations trophy clearly highlighted, with text below simply reading 'bringing it home'

A nod to the best team of what was a brilliant championship in a World Cup year, with this year's tournament breaking records for viewing figures.

public relations

Image courtesy of Guinness

Bad PR

It's been a bit of a bad weekend for rogue items in food for both McDonalds and Sainsbury's as customers of both have been presented with some rather shocking inclusions in their food.

Firstly, one customer of McDonalds was enjoying a sausage and egg mcmuffin when she felt a metal screw grinding between her teeth. McDonalds repsponse to the customer's protests was to offer her a replacement, something which was pretty poorly received, unsurprisingly.

Our second example involves a bag of rocket from sainsbury's with extra crunch. Upon coming home from the supermarket giant one customer discovered that a giant locust had joined his rocket salad. The customer returned the unopened pack and Sainsbury's are now looking into the situation, but this will do little to allay the fear of finding a friend in your salad!

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public relations

Images courtesy of the Mail Online

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PR Nick Sadler 10Yetis Nick Sadler posted on 23/03/2015

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