10 Yetis PR News
Hi PR fans!
PR Exec Lauren here once again to give you a little insight into how we work and operate here at Yeti Towers.
Today's blog is focused on how brands can successfully turn their existing press releases into video versions with the intention of reaching an even larger target audience, and in turn gaining even more coverage and exposure for their campaigns.
First of all, let me give you a brief outline as to what exactly we are talking about here.
Officially, a 'video press release' constitutes as an accompanying video-recorded release that contains exactly the same information and quotes as one would traditionally find in an old-school written or typed press release. It may seem like a hell of a lot more work and effort than a standard written press release, but the possibilities of what you brands can achieve for a particularly special stunt or campaign are endless.
With the power of an accompanying video version of a press release comes the awesome ability to add imagery, sound, visuals and basically anything else that will help to bring a clients story to life. In turn, this will hopefully gain a journalists attention and interest and inspire them to write up your story.
Nope, not so simples. Sad face.
The truth is that many journalists are extremely set in their ways when it comes to receiving press releases and information from PR's. The majority still prefer to receive an email from a PR notifying them of a clients story or news. A recent study even highlighted that the vast majority of national journalists would much prefer to have a story pitched to them via email, or even over the phone, rather than over social media. You can therefore imagine how tricky one might find it to get journalists engaged in a video when they are still so set in their ways.
Having said that, it is always worth carrying out your research and attempting to tailor-make a really strong media list full of journalists who have already proven themselves to be one jump ahead of their peers by running stories that have included accompanying video releases. If and when you do hit these relevant writers, research has highlighted that a press release with video content is three times more likely to be published than one without. Bearing in mind that these findings were unveiled over two years ago, chances are that a video release will give you and even HIGHER chance of coverage in 2014.
|Lauren posted on 10/03/2014|
Hola amigos! Lloyd here with Good and Bad PR on this glorious Monday, the first day of my favourite week of the year...Cheltenham Festival Week. Let the betting commence!
It's a real shame that the Paralympics has been massively overshadowed by Russia's posturing in the Crimea. Putin's sabre rattling and territorial incursions has put paid to all of the good Sochi headlines generated by a successful Winter Olympics.
They now seem like a distant memory, whilst the ongoing Winter Paralympics seems to be barely noticed in the massive shadow thrown by the crisis in the Ukraine. We shouldn't forget that the show isn't over yet though. Britain has won its first ever winter Paralympic gold medal as British Paralympian Kelly Gallagher came first in the visually impaired Super-G aided by her guide Charlotte Evans. Congratulations to the pair of them!
Hopefully the gold medal will help to put the Paralympics back in the headlines and shine a bit of light on the ongoing athletic achievements. Good PR to you Kelly for helping to dispel the gloom cast by Putin's war games. But a Bad PR mention goes out to Putin. Seems like Russia wasted its money trying to gain international approval of its hosting of the Games.
A US gun manufacturer has provoked the ire of an entire country by effectively offending Italy with its depiction of Michelangelo's statue David holding one of its rifles. The image has an accompanying tagline that reads 'AR-501: A Work of Art.' Take a look at it below.
The Italian culture minister, Dario Franceschini has said that the image is illegal and offensive and that they will be pursuing Armalite with legal action. The image of David is copyrighted to Italy and can't be used without Italian permission, so it seems that they have definite grounds to pursue it.
The advert was first produced by Illinois based ArmaLite last May but has only recently come to the attention of Italian authorities as it was syndicated in an Italian newspaper.
Bad PR to you ArmaLite and check your permissions next time...but in the event of war with Italy you do seem well equipped...
|Lloyd posted on 10/03/2014|
Today's Good & Bad PR comes from the newbie! Hope you enjoy. Happy Knitting!
Today's Good PR crown goes to Philip's Island Penguin Foundation, following their Knits for Nature campaign which calls for nature-loving knitters to make and donate penguin-sized woolly jumpers to rehabilitate the birds that have been affected by oil spills and fishing boat leaks. Not only will the jumpers keep the penguins smug and warm, but they will also protect feathers and skin from over rigorous cleaning.
In addition to releasing pictures of cute and cosy penguins strutting their stuff in their chic new knits, the Penguin Foundation has even provided special 8- and 4-ply knitting patterns to ensure that all the results are a perfect fit for penguin-kind.
This isn't the first PR-friendly initiative the organisation has run and the company's website heavily promotes a charitable penguin adoption scheme. Knitting has been widely employed by charity promo teams as a successful initiative which also encouraging practical donations, most visibly with Innocent's Big Knit campaign for Help the Aged in the UK alongside many hospital and children's charity campaigns.
Looking forward to the next instalment of cute penguin pics from the folk down under.
The National Rail are once again under fire today, taking attacks from the mainstream media following the release of a report from the House of Commons transport department, which sites a 'callous disregard' shown to victims' families in the aftermath of tragic rail crossing fatalities.
The report details occasions in which National Rail has described victims as 'trespassers', stating 'misuse' of the crossing as an explanation for the incident, even when the victims were trying to use the crossing correctly. It has called into question not only the crisis management of the National Rail, but also the lack of accountability in the whole organisational culture.
Chief Executive, Marc Carne, has offered a 'full and unreserved' public apology and admitted 'failings', promising that changes will be made in the company culture to ensure a safer and more sensitive NR in the future. While the apology seems genuine and investment has been made to improve the security of the crossings, it is too little and too late to pacify either the families affected or Britain's media according to today's headlines.
|Shannon posted on 07/03/2014|
Like Ferrero Rocher? Like deep-fried food? Well, if you head to Mister Eaters chippy in Preston, Lancashire, you might just find the perfect snack.
Well, 'snack' probably isn't the best description for this monster of a treat that's appearing in the national media today. After serving a normal sized batch of deep-fried Ferrero Rocher chocolates and realising they were a big hit with the regulars, John Clarkson who owns the chip shop decided to super size it.
They created a deep-friend Ferrero Rocher that was ten times the size of the real thing, weighing 5kg and containing a whopping 25,000 calories.
His wife, Corinne Clarkson, spoke about how they went about creating the gigantic treat: "We sourced a secret Ferrero Rocher recipe from America to allow us to make a large quantity and then form it into a large ball." They also said that they used "oversized equipment" at every stage.
This isn't the first time the chip shop has hit the headlines, as Mister Eaters was also in the news at Christmas time when the owners decided to deep fry mince pies. What next, a giant deep-fried Cadbury's Creme Egg? Yes please, I'll pre-order 10.
Text messaging service Ask Bongo has been fined £70,000 by the premium phone regulator PhonePayPlus, after children were found to be running up huge bills that their parents were having to pay for.
Ask Bongo claims it 'knows everything. So whether you need to know how to get somewhere, what the footy score is, how to dump your boyfriend or what the meaning of life is, just send a text.'
The text service was advertised on TV during reality shows and at large music events which were largely attended by children. It's been said that some children were unaware that the texts cost £2.50 a time, plus network charges.
Patrick Guthrie, PhonePayPlus' director of strategy and communications, said: "This case involved some high charges and in many cases users were children. This highlights the need for providers to be absolutely transparent about the cost of their service and for parents to discuss with their children how to use services without running up high bills."
|Shannon posted on 06/03/2014|
I hope you've all had a great day today - here's today's good and bad PR. Enjoy. Sam :)
Now I'm no scientist, but I know that when I read about a 13 year old lad being the youngest person in the world to create a working nuclear fusion reactor that it's a pretty big deal.
I watch The Big Bang Theory - that's about as far as my scientific knowledge goes - but the jist of it is that Jamie Edwards created an experiment that uses high energy to smash together two hydrogen atoms which creates helium (aka a star in a jar!).
Jamie had to undertake a science experiment for school, did a Google search and came across Taylor Wilson (the 14 year who was previously the youngest person in the world to create a nuclear fusion reactor). Thinking it was pretty cool, Jamie approached his headteacher who helped him get the materials he needed and the funding to undertake the experiment.
The experiment cost £2,000 and an additional £1,000 has been put into a contingency fund to allow Jamie and others to continue the work as energy efficient as possible.
I'm guessing that someone has had a very bad experience with PC World lately, and I'm also guessing that the anonymous person in question is some sort of computer whizz...
Go to Google, you know you want to. Now, into the search bar type 'PC World'.
Down the right hand side you may well be seeing the company name, some information about PC World from Wikipedia and the logo - but look more closely at the logo... firstly, this the same format as the old PC World logo; secondly, instead of saying "The computer superstore" it says "Like hell, but with worse customer service".
No doubt the company's PR team are rushing around their offices trying to figure out how to resolve the issue, reporting this over and over again to Google in the hope of getting their attention and keeping their fingers tightly crossed that this issue is resolved swiftly.
Either way, this has hit the headlines today and I'm pretty sure most of us have seen the amended logo.
|Samantha posted on 05/03/2014|