10 Yetis PR News
Like Ferrero Rocher? Like deep-fried food? Well, if you head to Mister Eaters chippy in Preston, Lancashire, you might just find the perfect snack.
Well, 'snack' probably isn't the best description for this monster of a treat that's appearing in the national media today. After serving a normal sized batch of deep-fried Ferrero Rocher chocolates and realising they were a big hit with the regulars, John Clarkson who owns the chip shop decided to super size it.
They created a deep-friend Ferrero Rocher that was ten times the size of the real thing, weighing 5kg and containing a whopping 25,000 calories.
His wife, Corinne Clarkson, spoke about how they went about creating the gigantic treat: "We sourced a secret Ferrero Rocher recipe from America to allow us to make a large quantity and then form it into a large ball." They also said that they used "oversized equipment" at every stage.
This isn't the first time the chip shop has hit the headlines, as Mister Eaters was also in the news at Christmas time when the owners decided to deep fry mince pies. What next, a giant deep-fried Cadbury's Creme Egg? Yes please, I'll pre-order 10.
Text messaging service Ask Bongo has been fined £70,000 by the premium phone regulator PhonePayPlus, after children were found to be running up huge bills that their parents were having to pay for.
Ask Bongo claims it 'knows everything. So whether you need to know how to get somewhere, what the footy score is, how to dump your boyfriend or what the meaning of life is, just send a text.'
The text service was advertised on TV during reality shows and at large music events which were largely attended by children. It's been said that some children were unaware that the texts cost £2.50 a time, plus network charges.
Patrick Guthrie, PhonePayPlus' director of strategy and communications, said: "This case involved some high charges and in many cases users were children. This highlights the need for providers to be absolutely transparent about the cost of their service and for parents to discuss with their children how to use services without running up high bills."
|Shannon posted on 06/03/2014|
I hope you've all had a great day today - here's today's good and bad PR. Enjoy. Sam :)
Now I'm no scientist, but I know that when I read about a 13 year old lad being the youngest person in the world to create a working nuclear fusion reactor that it's a pretty big deal.
I watch The Big Bang Theory - that's about as far as my scientific knowledge goes - but the jist of it is that Jamie Edwards created an experiment that uses high energy to smash together two hydrogen atoms which creates helium (aka a star in a jar!).
Jamie had to undertake a science experiment for school, did a Google search and came across Taylor Wilson (the 14 year who was previously the youngest person in the world to create a nuclear fusion reactor). Thinking it was pretty cool, Jamie approached his headteacher who helped him get the materials he needed and the funding to undertake the experiment.
The experiment cost £2,000 and an additional £1,000 has been put into a contingency fund to allow Jamie and others to continue the work as energy efficient as possible.
I'm guessing that someone has had a very bad experience with PC World lately, and I'm also guessing that the anonymous person in question is some sort of computer whizz...
Go to Google, you know you want to. Now, into the search bar type 'PC World'.
Down the right hand side you may well be seeing the company name, some information about PC World from Wikipedia and the logo - but look more closely at the logo... firstly, this the same format as the old PC World logo; secondly, instead of saying "The computer superstore" it says "Like hell, but with worse customer service".
No doubt the company's PR team are rushing around their offices trying to figure out how to resolve the issue, reporting this over and over again to Google in the hope of getting their attention and keeping their fingers tightly crossed that this issue is resolved swiftly.
Either way, this has hit the headlines today and I'm pretty sure most of us have seen the amended logo.
|Samantha posted on 05/03/2014|
Good Tuesday everybody, Lauren here with my take on today's Good and Bad PR examples from around the world.
Sunday evening saw undoubtedly one of the most glamorous and star-studded events of the year as the 86th Academy Awards took place in Hollywood.
The ceremony was hosted this year by comedienne Ellen Degeneres, who made sure none of the attending A-listers went hungry during the marathon SIX-HOUR(!) ceremony. She and her team took it upon themselves to order a selection of pizzas during the live broadcast, with such celebrities as Meryl Streep, Jennifer Lawrence and Julia Roberts making the most of the Italian treat.
The pizza was delivered by co-founder of Los Angeles takeaway Big Mama's & Papa's Edgar originally believed that he was delivering the food to the show's writers and producers of the awards. However, upon arriving at The Dolby Theatre, the gentleman was greeted by Ellen who proceeded to lead him on stage to hand out the margaritas and meat feasts.
Ellen made sure to collect tips from the wealthy stars, including a generous donation of $50 from Brad Pitt and his wife Angelina Jolie. She then invited Edgar on to her chat show yesterday afternoon in order to hand over the $1000 total amount of tips collected during the ceremony.
Regarding his surreal Oscars experience, Edgar made the following comments:
"I was shocked. I didn't know it was going to be something [like] this. It was really crazy," Edgar said on The Ellen DeGeneres Show. He revealed that Roberts is one of his favourite stars: "She was my like woman in dreams. I was always watching her movies back in Moscow," he said. "So it was something crazy to me to deliver [her pizza]."
Something tells me there will be a boom in business for one particular pizza joint in LA this week.
Bad PR for today needs to go to the media journalists and producers who are currently covering the Oscar Pistorius murder case in Pretoria, South Africa.
It emerged this morning that the judge overseeing the case dramatically adjourned the trial over claims a television station breached a court order by broadcasting a picture of a witness who wish to remain anonymous during the live television.
According to the Daily Mail Prosecutor Gerrie Nel interrupted the cross-examination of Michell Burger less than 30 minutes into proceedings, saying he had been informed that her image was being shown. Judge Thokozile Masipa ordered an immediate investigation into allegations, adding:
'I must say this is very disturbing. This may just be the tip of the iceberg and I must warn the media that you are not going to be treated with soft gloves.'
|Shannon posted on 04/03/2014|
Gudentag mon amigos! Lloyd here (fluent in other tongues as ever), with today's good and bad PR...
Apparently there was something called the 'Oscars' on last night. Whatever they are. But the real big news was a 'selfie' taken at the event. The photograph tweeted by Ellen DeGeneres comprised a host of A-List stars, including Bradley Cooper, Jennifer Lawrence, Meryl Streep, Keven Spacey, Brad Pitt, Julia Roberts and best supporting actress winner Lupita Nyong'o along with several other A-Listers on its periphery. The tweet temporarily crashed Twitter as it was retweeted nearly 2.5 million times (it will probably break this figure over the course of today) and surpassed the previous retweet record of a photograph taken of Barack and Michelle Obama following his re-election in 2012.
These stars are proper cool like, so Good PR to the 86th Academy Awards. They're a big deal apparently.
Usually I'm a massive fan of Paddy Power's marketing and PR stunts, however I was left flabbergasted this morning (good excuse to use the word) when I saw its advert for bets on the Oscar Pistorius trial. The main wording reads 'It's Oscar Time - Money back if he walks' where PP is offering refunds on losing bets if he's found not guilty. Of course, the paralympian has no lower legs, so the play on words referring to the saying 'walking free from court' has an entirely different resonance from its usual meaning. It's even mocked up a golden Oscar's statuette with Pistorius's face on it as part of the advert.
There's been outrage in the media about this, with most agreeing that jumping on the back of a murder trial following the death of an innocent woman is in incredibly poor taste. I can't help but think that Paddy Power genuinely doesn't care though. It's well known for risqué marketing, but that's because it knows its target market. The majority of laddish bettors will no doubt find the advert hilarious and probably take advantage of the £2.86 returns (in effect, free money) that PP is offering on the maximum stake of £20 allowed.
Bad PR to you then Paddy Power, but I doubt it will affect business.
|Lloyd posted on 03/03/2014|
So, I had an interesting time at GL1 Leisure in Gloucester today, for our weekly staff basketball game. Another example of a Social Media fail, on who's part, I am not sure, I will let you decide.
For the record, GL1 have apologised via Twitter for the actions of their staff, but it is clear the two senior members of staff involved do not share this opinion.
Here is the story as I see it. Obviously, I will have remembered it much differently to their side of events, but I deliberately made sure the conversation happened in public so other people could witness it.
I want to state for the record that I accept I went too far by accusing the two GL1 staff members of being akin to nazi Germany in terms of trying to control what i say and tweet.
Written in bullet format. I am bound to have bits wrong as I am still mad :-)
So, we arrived at gym to play basketball, as we have done every week for around a year. There are always problems, broken court, not set up, trampolines or other equipment left out that we put away etc etc. When the courts were broken I even offered to buy and donate portable ones. They did not reply.
I have complained about them repeatedly, both to their staff at reception and also via Twitter to the various people responsible for GL1.
This week, a concert seating/stage was still set up when we went to start playing, they were cleaning it apparently. I asked a burly staff member what was going on. He said "you don't start until 12.05, will be away by then".
I took a funny pic with team member (no one else in pic) and tweeted: https://twitter.com/10Yetis/status/439370451991953408 (note, my tweet is timed at 12.04 - they were not sorted by 12.05, but a tiny point that I was not really bothered about. It was more that it was funny to find a stage on the basketball court)
We played bball for an hour.
As I was walking to the changing rooms after, I was followed in by two burly members of staff (I think the same ones who put the stage away).
They asked who 10Yetis was, i said me. One of the burly guys, (we are still in the changing rooms), then stood adjacent to me, arms crossed, fairly intimidating (I am but a weak PR).
The boss one then whipped out a print out of my tweet, said I was out of order, that they had CCTV footage of us starting on time (we didn't, we started a few mins late - but that point doesn't really matter).
I started answering back and then said, "actually, this is bad customer service, I am bound to have high adrenalin after sport, confronting me in the changing room is not right". What if i had been naked (horrid thought I know).
They said I should speak to them after.
I got showered and changed and went to find them.
I sat in the middle of public cafe in the leisure centre because I was worried they would actually take me out the back for a kicking. Also so that people could hear what I said.
I said I felt they were out of order for confronting me in the changing room and that I could tweet what I want.
They said they had cctv footage showing we started on time and they felt I should have gone to them to complain not tweeted.
I replied that I wanted to see the cctv footage. They did not have it (because I feel they had made it up - check out the time of my Tweet).
They then changed it to, you are not allowed to take pics in the gym hall. I did not know this so I apologised repeatedly.
They then basically went on about me not tweeting about them any more and should be going to them direct. I tried to explain I had gone to them direct multiple times but their incompetent staff meant nothing ever got actioned
They also said that the reason the basketball courts had not been fixed for 4 months was "political". I asked them to explain, they would not.
They then brought up historic negative tweets. They said a duplicate booking from the week before was not their fault and that the number they tried to ring (they showed me the number) to explain the double booking did not work. It did work, my staff member had the phone with her. That was awkward.
We then basically got into a heated argument about tweeting (where I may have compared the leisure centre to Nazi Germany in terms of trying to control what I said publicly - that was very wrong, I apologise)
Eventually, I said that I felt it was going nowhere and tried to storm out
Sadly, there was a few hundred school kids waiting for their PE class, so they thwarted my storming :-)
I need to put in a caveat, I was quite sarcastic, but I felt that I was not getting through to them. They should not send people into changing rooms to confront people for tweeting!
This could have been handled so much better, probably by myself, just as much as the GL1 Staff. May have been an idea to have let both of us calm down before having the meeting that I have been requesting for a while.
What do you think? All a bit trivial given it is over a weekly game of basketball.
|Andy posted on 28/02/2014|