10 Yetis PR News
Chessington World of Adventures has been making the headlines recently, after a clever PR stunt executed ahead of the Easter weekend.
An eBay listing appeared which advertised 1kg of "Rhino-Grow: High quality Rhino Dung from Chessington World of Adventures" for £9.99.
The description reads "With Rhino-Grow you too can prosper from the dung's success and have a luscious lawn this summer" because, apparently, it's the secret to the immaculate grass at Chessington World of Adventures.
It was allegedly retrieved from the three rhinos that live at Chessington World of Adventures named Dozer, Gyasi and Kanty.
Apparently, samples of the rhino dung were sent to some key journalists at the nationals too (which didn't go down so well in some cases) and it's so far had coverage on the likes of the Metro and Daily Star (right before the Easter weekend when the theme park would be looking to attract more visitors).
The Co-operative Group has today announced losses of £2.5bn for 2013, which are the worst results in the group's 150-year history.
Most of the losses - a staggering £2.1bn of the total amount - are said to have come from the Co-operative Bank.
The CEO Richard Pennycock described 2013 as a "disastrous" year and no one can really argue with that.
He also said that he thinks it will take 10 years for the group to fully recover from the events of last year, even though the Co-op Group has already announced £100m of cost cuts this year. Mr Pennycook expects those cuts to amount to £300m eventually.
Losses aren't nice for any businesses, but on this huge scale they are very damaging for the brand's reputation.
|Shannon posted on 17/04/2014|
Who doesn't love a four-day week? What's even better is that we have TWO four-day weeks! Anyway, enough of the excitement, here's today's good and bad PR by me, Sam - enjoy!
I was going to write my good PR about Meadow Cat Hotel, but I realised that whilst a luxury cat hotel with built in webcams and a gourmet menu is freakin' awesome to me, you might think I'm a little bit crazy and stop reading...
SO, I'm going to dedicate my good PR to Sister Helena Burns, who is (as you may have guessed) a nun, who is spreading the word of God through her numerous social media channels; Facebook, Instagram, Vine, Twitter, Pinterest and YouTube - not forgetting to mention that she also blogs.
Sister Helena Burns' Twitter bio is awesome: "nun tweets God, Theology of Body, Media Literacy, Philosophy. Proof God exists: hummingbirds, hockey, coffee." And she has 14,600 Twitter followers! What? I only have 518 - although I imagine I'd probably have a few more if I didn't tweet about my cat nonstop ;)
Whatever your religious beliefs may be, you can't deny that it's quite refreshing to see a nun taking advantage of modern technology, and keeping with the times, in order to spread the word about her beliefs - and she must be doing something right in terms of interacting with her audience and putting out the right messages when you consider the size of her audience.
Today's bad PR goes out to Cornwall Council - sorry!
If you visit the beach within the town of Porthtowan, you may be surprised to see that the beach isn't as appealing as it normally would appear what with having had 100 Christmas trees dug into the ground back in January.
Wait, there is logic behind this - the Council planted the trees to allow the firs to bind down the sand and form a defence line of dunes to stop the beach eroding and sandstorms from destroying homes and businesses. This is a good idea - you can't deny that. However, the initial plan suggested the trees would be completely hidden by the sand come April... it's April now, the trees are still sticking up out of the sand and the firs have blown all over the beach making it uncomfortable to walk on.
Those living in the area planned an event whereby they would come together and remove the trees from the sand -they don't want tourists being turned off by the bizarre sight - however these people were then threatened with legal action as the beach belongs to the Council and if they want the trees to remain, then they shall.
I can completely see the local peoples point of view - they want to see tourists by the busload throughout the Easter holidays, particularly after the battering Cornwall recently received during the floods.
|Samantha posted on 16/04/2014|
Lauren is out today, so it's Lloyd filling in the Tuesday slot for good and bad PR.
Good PR for me is a simple one today, but certainly a good one for Marks and Spencer. It's releasing a new product this month, which is essentially fish and chips, but as ever with M&S it isn't just any portion of fish and chips; it's a Marks and Spencer portion of fish and chips.
It's effectively a mix of those two British staples; pie and fish and chips. It contains chunks of cod, pea puree and tartar sauce held together with pastry and topped off by a chip lid.
M&S food is right up there with some of the best and whilst other areas of its business have struggled (I certainly wouldn't buy clothes from M&S) the food hall has been where it's shown most growth and with creations like this it's easy to see why.
With several media outlets reporting on the new food concoction, it's good PR to you, M&S. Take a look at the picture below and see if it tickles your fancy...
Ah social media. Sometimes it works wonders for companies, and other times it doesn't. Falling firmly in the 'it doesn't' category is a tweet made from the official account of US Airways.
A customer had tweeted them to complain about their experience of its service only to receive a tweet containing a pornographic image in response. The actual wording of the tweet was innocuous as it said "We welcome feedback, Elle. If your travel is complete, you can detail here for review and follow up." The attached picture however was of a model Boeing 777 entering what most definitely wasn't an aircraft hangar. I shall merely say 'lady garden' to give you a hint.
The airline was forced to issue an apologetic tweet (see below) and put together some questionable excuse as to how it happened, which involved flagging an inappropriate tweet that it had received and accidently (somehow) attaching it to its response. I however immediately suspect a rogue employee having a laugh. The airline says it's investigating.
Bad PR to you, US Airways.
|Lloyd posted on 15/04/2014|
Happy Monday everybody- as my colleague Lloyd is off loving life in Poland until tomorrow, it's Lauren here to start off your week with a Monday dose of good and bad PR!
And the award for best boss of the week goes to.........
A boss in Birmingham is definitely in contention for the most awesomely awesome boss of the week after it was reported on last night that he gives all seven of his lucky employees Monday morning off work so that they can catch up with the latest episode of Game of Thrones at the same time it is broadcast in America.
24 year old Dan Rice, who runs bespoke products website handmake.me, decided to reward his employees to a lie-in on Mondays after they began grumbling about seeing online spoilers regarding the immensely popular fantasy series. In order to combat this, the thoughtful boss allows workers to view the latest episode over a leisurely breakfast on Sky Anytime, where it becomes available 19 hours before the Monday night broadcast on Sky Atlantic.
Talking to the Metro, Mr Rice gave the following reasoning behind his wacky idea:
'After the last series, a lot of our employees were getting really annoyed about accidentally seeing spoilers, A few of them were distraught after learning about the Red Wedding episode online. We decided to put something in place to stop these incidents occurring.'
This is clearly a very simple yet effective PR stunt. However, by mixing into the story one of THE most talked-about TV shows around at the moment, Dan and his company have ensured that they will be the target of many, many jealous tweets from workers attempting to persuade their boss to let them do the same thing! Nice work.
Bit of a bad weekend following a bit of a rough week for ex-Blue singer and celebrity big brother contestant Lee Ryan.
It has been announced by a spokesman that the 30 year old will be entering The Priory rehab clinic for drink and drug problems this week. The news comes just 48 hours after he was arrested late Friday night for erratic driving , which subsequently led to the discovery on a class A drug on his person after he refused to provide officers with a specimen at a West London police station. It has been reported that Mr Ryan will appear before magistrates on May 2nd.
Speaking to the Daily Star, Lee Ryan said of his arrest:
"I know I've let people down. Being arrested and ending up in a cell was the biggest wake-up call to me. It made me ¬realise there is a problem I can't keep ignoring. I need to do something about it."
"Me going to rehab isn't a cop-out. I still take full responsibility for the way I've behaved. There is nobody to blame but myself and I'm deeply ashamed of what has happened. I am doing this because I have finally admitted I need help. I want to stop hurting the people around me."
|Shannon posted on 14/04/2014|
Happy Friday folks! Here's the PR of the day from me, Leanne.
Have a good weekend all!
This week's good PR goes to Price George, for becoming an international trend setter after his very first sequence of public engagements. It's been reported that both My1stYears.com and SaveTheKoalaShop.com have experience a huge boost to their sales following the royal visit to New Zealand, which has seen our little prince bedecked in their finery for his engagements thus far.
A personalised sweatshirt, worth £25, was the item of choice from My 1st Year and a very appropriate Kangaroo rucksack took royal interest from Save The Koala Shop. Both products sold out within days of George's appearances, and the items are now being pre-ordered by fashion savvy parents who want a slice of the royal action.
Congrats to those companies for attracting royal attention. Fan fashion is obviously where it's at according to these business booms.
While our royal family has been soaring high this week, our political system has crash landed with further accusations of sexual harassment at Westminster. Reported on Channel 4 last night and taking centre stage as the lead story of the Huffington Post today, a group of MPs have been exposed for drunkenly harassing their young aides and exploiting voluntary parliamentary research. Aides have also accused the authorites of ignoring a problem which is widespread throughout Westminster, making this even worse with whispers of cover ups.
Perhaps unexpectedly, the documentary showed the young men are much more likely to be victims than their female counterparts, describing how many MPs would drunkenly flirt and make inappropriate remarks and invitations to the young men.
The portrayal of this predatory environment is yet another mark against our political system, which is already shaken by the expenses scandal. The Westminster PR machine must be working overtime to distract from these damages.
|Shannon posted on 11/04/2014|