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10 Yetis PR News

Apr 22nd 2014

10 Yetis Examples of Good and Bad Public Relations- Tuesday 22nd April 2014

Good morning everybody- hope you all had a relaxing Easter break! Whilst it may feel like a Monday, it's Lauren here to give you this very confusing Tuesday's Good and Bad PR!

Good PR

It may make good sense to have a read of the Bad PR below before reading the Good PR today, as it focuses heavily on unlucky Man Utd manager David Moyes.

Those cheeky (and quite frankly, genius) chaps at Paddy Power pulled off a brilliantly timed marketing publicity stunt during Manchester United's game against Everton on Saturday, which unsurprisingly caused a significant amount of controversy.

The company sent a spectator to the game dressed as The Grim Reaper to sit behind Manchester United manager David Moyes, only to see him ejected soon afterwards by stewards working at the ground. Before this untimely departure, the bookmakers were able to tweet a picture of the reaper, wearing a branded t-shirt, sat behind the 'haunted' manager. The picture was seen by the 292 thousand followers of Paddy Power, and caused quite the reaction!

For information on what happend next, check out my Good PR below!


Bad PR

Moving on from the above, what a weekend for David Moyes, the man bought in to take over Alex Ferguson when he left his managerial role at Manchester United. It has been confirmed this morning that he has been sacked by the Football Club after rumours began circulating across social media yesterday that he would be losing his role.

Poor performances this season have led the Premiership team to drop to seventh place on the table, 23 points behind Liverpool at the top. This has obviously been a cause of great concern to those at the club, as well as the thousands of fans who have been campaigning for Moyes to get the sack for months. Many of you will remember that during a game against Aston Villa, a plane flying a banner with the message "Wrong One - Moyes Out" in seven-foot high red lettering was flown above the ground two minutes into the Premier League match.

It seems that the final decision regarding Moyes' fate was made after United's defeat at Everton on Sunday confirmed their failure to qualify for next season's Champions League. The Glazers handed executive vice-chairman Ed Woodward the mandate to dismiss Moyes less than 12 months into his £4million-a-year, six-year contract.

A statement on the club website read:

"Manchester United has announced that David Moyes has left the Club : "The Club would like to place on record its thanks for the hard work, honesty and integrity he brought to the role."

For those of you with sympathy for the unlucky manager, rest assured that it is speculated he will receive compensation of a year's salary instead of the remaining five years of his deal. So don't feel too sorry for him!


PR Shannon 10Yetis Shannon posted on 22/04/2014

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Apr 17th 2014

10 Yetis Examples of Good and Bad Public Relations - Thursday 17th April 2014

Good PR

Chessington World of Adventures has been making the headlines recently, after a clever PR stunt executed ahead of the Easter weekend.

An eBay listing appeared which advertised 1kg of "Rhino-Grow: High quality Rhino Dung from Chessington World of Adventures" for £9.99.

The description reads "With Rhino-Grow you too can prosper from the dung's success and have a luscious lawn this summer" because, apparently, it's the secret to the immaculate grass at Chessington World of Adventures.

It was allegedly retrieved from the three rhinos that live at Chessington World of Adventures named Dozer, Gyasi and Kanty.

Apparently, samples of the rhino dung were sent to some key journalists at the nationals too (which didn't go down so well in some cases) and it's so far had coverage on the likes of the Metro and Daily Star (right before the Easter weekend when the theme park would be looking to attract more visitors).




Bad PR

The Co-operative Group has today announced losses of £2.5bn for 2013, which are the worst results in the group's 150-year history.

Most of the losses - a staggering £2.1bn of the total amount - are said to have come from the Co-operative Bank.

The CEO Richard Pennycock described 2013 as a "disastrous" year and no one can really argue with that.

He also said that he thinks it will take 10 years for the group to fully recover from the events of last year, even though the Co-op Group has already announced £100m of cost cuts this year. Mr Pennycook expects those cuts to amount to £300m eventually.
Losses aren't nice for any businesses, but on this huge scale they are very damaging for the brand's reputation.


PR Shannon 10Yetis Shannon posted on 17/04/2014

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Apr 16th 2014

10 Yetis Examples of Good and Bad Public Relations - Wednesday 16th April 2014

Who doesn't love a four-day week? What's even better is that we have TWO four-day weeks! Anyway, enough of the excitement, here's today's good and bad PR by me, Sam - enjoy!

Good PR

I was going to write my good PR about Meadow Cat Hotel, but I realised that whilst a luxury cat hotel with built in webcams and a gourmet menu is freakin' awesome to me, you might think I'm a little bit crazy and stop reading... 

SO, I'm going to dedicate my good PR to Sister Helena Burns, who is (as you may have guessed) a nun, who is spreading the word of God through her numerous social media channels; Facebook, Instagram, Vine, Twitter, Pinterest and YouTube - not forgetting to mention that she also blogs.

Sister Helena Burns' Twitter bio is awesome: "nun tweets God, Theology of Body, Media Literacy, Philosophy. Proof God exists: hummingbirds, hockey, coffee." And she has 14,600 Twitter followers! What? I only have 518 - although I imagine I'd probably have a few more if I didn't tweet about my cat nonstop ;) 

Whatever your religious beliefs may be, you can't deny that it's quite refreshing to see a nun taking advantage of modern technology, and keeping with the times, in order to spread the word about her beliefs - and she must be doing something right in terms of interacting with her audience and putting out the right messages when you consider the size of her audience.




Bad PR

Today's bad PR goes out to Cornwall Council - sorry!

If you visit the beach within the town of Porthtowan, you may be surprised to see that the beach isn't as appealing as it normally would appear what with having had 100 Christmas trees dug into the ground back in January.

Wait, there is logic behind this - the Council planted the trees to allow the firs to bind down the sand and form a defence line of dunes to stop the beach eroding and sandstorms from destroying homes and businesses. This is a good idea - you can't deny that. However, the initial plan suggested the trees would be completely hidden by the sand come April... it's April now, the trees are still sticking up out of the sand and the firs have blown all over the beach making it uncomfortable to walk on.

Those living in the area planned an event whereby they would come together and remove the trees from the sand -they don't want tourists being turned off by the bizarre sight - however these people were then threatened with legal action as the beach belongs to the Council and if they want the trees to remain, then they shall.

I can completely see the local peoples point of view - they want to see tourists by the busload throughout the Easter holidays, particularly after the battering Cornwall recently received during the floods.



PR Samantha 10Yetis Samantha posted on 16/04/2014

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Apr 15th 2014

10 Yetis Examples of Good and Bad Public Relations - Tuesday 15th April 2014

Lauren is out today, so it's Lloyd filling in the Tuesday slot for good and bad PR.

Good PR

Good PR for me is a simple one today, but certainly a good one for Marks and Spencer. It's releasing a new product this month, which is essentially fish and chips, but as ever with M&S it isn't just any portion of fish and chips; it's a Marks and Spencer portion of fish and chips.

It's effectively a mix of those two British staples; pie and fish and chips. It contains chunks of cod, pea puree and tartar sauce held together with pastry and topped off by a chip lid.

M&S food is right up there with some of the best and whilst other areas of its business have struggled (I certainly wouldn't buy clothes from M&S) the food hall has been where it's shown most growth and with creations like this it's easy to see why.

With several media outlets reporting on the new food concoction, it's good PR to you, M&S. Take a look at the picture below and see if it tickles your fancy...

Public Relations


Bad PR

Ah social media. Sometimes it works wonders for companies, and other times it doesn't. Falling firmly in the 'it doesn't' category is a tweet made from the official account of US Airways.

A customer had tweeted them to complain about their experience of its service only to receive a tweet containing a pornographic image in response. The actual wording of the tweet was innocuous as it said "We welcome feedback, Elle. If your travel is complete, you can detail here for review and follow up." The attached picture however was of a model Boeing 777 entering what most definitely wasn't an aircraft hangar. I shall merely say 'lady garden' to give you a hint.

The airline was forced to issue an apologetic tweet (see below) and put together some questionable excuse as to how it happened, which involved flagging an inappropriate tweet that it had received and accidently (somehow) attaching it to its response. I however immediately suspect a rogue employee having a laugh. The airline says it's investigating.

Bad PR to you, US Airways.

Public Relations

PR Lloyd 10Yetis Lloyd posted on 15/04/2014

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Apr 14th 2014

10 Yetis Examples of Good and Bad Public Relations- Monday 14th April

Happy Monday everybody- as my colleague Lloyd is off loving life in Poland until tomorrow, it's Lauren here to start off your week with a Monday dose of good and bad PR!

Good PR

And the award for best boss of the week goes to.........

A boss in Birmingham is definitely in contention for the most awesomely awesome boss of the week after it was reported on last night that he gives all seven of his lucky employees Monday morning off work so that they can catch up with the latest episode of Game of Thrones at the same time it is broadcast in America.

24 year old Dan Rice, who runs bespoke products website handmake.me, decided to reward his employees to a lie-in on Mondays after they began grumbling about seeing online spoilers regarding the immensely popular fantasy series. In order to combat this, the thoughtful boss allows workers to view the latest episode over a leisurely breakfast on Sky Anytime, where it becomes available 19 hours before the Monday night broadcast on Sky Atlantic.

Talking to the Metro, Mr Rice gave the following reasoning behind his wacky idea:

'After the last series, a lot of our employees were getting really annoyed about accidentally seeing spoilers, A few of them were distraught after learning about the Red Wedding episode online. We decided to put something in place to stop these incidents occurring.'

This is clearly a very simple yet effective PR stunt. However, by mixing into the story one of THE most talked-about TV shows around at the moment, Dan and his company have ensured that they will be the target of many, many jealous tweets from workers attempting to persuade their boss to let them do the same thing! Nice work.


Bad PR

Bit of a bad weekend following a bit of a rough week for ex-Blue singer and celebrity big brother contestant Lee Ryan.

It has been announced by a spokesman that the 30 year old will be entering The Priory rehab clinic for drink and drug problems this week. The news comes just 48 hours after he was arrested late Friday night for erratic driving , which subsequently led to the discovery on a class A drug on his person after he refused to provide officers with a specimen at a West London police station. It has been reported that Mr Ryan will appear before magistrates on May 2nd.

Speaking to the Daily Star, Lee Ryan said of his arrest:

"I know I've let people down. Being arrested and ending up in a cell was the biggest wake-up call to me. It made me ¬realise there is a problem I can't keep ignoring. I need to do something about it."

He continued:

"Me going to rehab isn't a cop-out. I still take full responsibility for the way I've behaved. There is nobody to blame but myself and I'm deeply ashamed of what has happened. I am doing this because I have finally admitted I need help. I want to stop hurting the people around me."


PR Shannon 10Yetis Shannon posted on 14/04/2014

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