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10 Yetis PR News

Nov 27th 2014

10 Yetis Examples of Good & Bad PR - Thursday 27th November 2014

It's Thursday... we're so close to the weekend! To keep you going in the meantime, here's today's good and bad PR. Enjoy - Sam

Good PR

They say that those who have everything are the greediest, whilst those with nothing will share everything that they do have. However, one Chinese millionaire businessman has shown that just because you have money, doesn't mean you forget where you came from...

Xiong Shuihua grew up in a village made of wooden huts and muddy roads, the type of community where all of the residents support one another as they're all in the same position. The 54 year old defied all odds and went on to be come a tycoon initially in the construction industry and later in the steel trade. What he did next was purely amazing... he returned to his home village, knocked down all of the huts (wait for it) and built luxury flats for those in his village FOR FREE.

Yep, he really did it out of the kindness of his heart.

As if that wasn't enough, there were 18 families who were particularly good to his family who are being rewarded with their own private villas, and older residents & those on low incomes have been promised three meals a day.

Xiong said: "I earned more money than I knew what to do with, and I didn't want to forget my roots. I always pay my debts, and wanted to make sure the people who helped me when I was younger and my family were paid back."

This is incredible! I can't get my head around how generous this one guy has been, purely because you just never see anything like this. Hopefully others will read his story and think about where they came from / giving something back.


Bad PR

Oh dear.
Oh dear, oh dear, oh dear.
Laurence Llewelyn-Bowen is having a right mare with 'Elfgate' isn't he?!

The Magical Journey Christmas Experience at Belfry Golf Club, Sutton Coldfield, is not living up to its festive expectations at all.

The attraction opened last Saturday promising 'the most amazing Christmas experience the planet earth has ever seen', a 'snow-covered winter wonderland' and 'hours of unadulterated Christmas which you can just allow to get under your skin and revive some of that innocent anticipation.' Within just 24 hours of opening, the attraction had received hundreds of complaints and the gates were closed for three days in order to bring the attraction up to the standards everyone was expecting, and that Laurence had promised.

The Magical Journey is open once again, but it seems not much has been done to improve the attraction. OK, so the elves are no longer swearing and smoking in front of visitors, the driver of the train is no longer crashing into every obstacle, and there is now only 1 Santa to be seen instead of 5, but instead of snow there's what appears to be papier-mache, the trains don't run on time even though you book a specific time slot and the security aren't exactly the most polite.

Adults cost £15 and children over a year old cost a whopping £22.50!!

With the attraction being publicised so amazingly, many pre-booked their tickets and are unable to get a refund. People have been quoted to say they feel they have to tell their friends it was a good experience just because they've forked out so much money, and that if the tickets were 10% of what they currently cost, they'd say it was value for money - but when you're spending £75 for a family four, it's just not worth it.

Being an interior designer, we're shocked that Laurence has put his name to something like this without checking it before it opened - let alone not had the issues fully resolved and got the attraction up to the level that people have come to expect.


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PR Samantha 10Yetis Samantha posted on 27/11/2014

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Nov 26th 2014

10 Yetis Examples of Good & Bad PR - Wednesday 26th November 2014

Happy Humpday PR fans! Scott here to bring you today's Good and Bad PR as Lozza is off on her holidays. Enjoy!

Good PR

Today's Good PR award goes to a young 7 year old, Maggie Cole, who has single handedly defeated a national corporation.

The seven year old from Dorset was highly offended by Tesco's poster claiming that a super hero alarm clock was 'Gift For Boys.'

Her mother tweeted Tesco stating that her daughter was disappointed that Tesco claimed that there were specific toys for boys and girls.

Subsequently, Tesco's have removed the posters. It's Good PR for little Maggie for showing that no matter how little you are, you can take on the big boys. Tesco should, however, get Bad PR for their sexist posters.

PR BLOG

Bad PR

Today's Bad PR recipient is Oreo.

The delicious biscuit manufacturer has received bad publicity recently after adverts they co-created with some Youtube stars were banned by the UK Advertising Watchdog.

Several Youtubers, including AmazingPhil, DanIsNotOnFire and more, posted 'Oreo Lick-Off Videos' on their Youtube channels this week, which racked up a few million views.

The advertising watchdog ruled that it was not clear that the videos were adverts. Vloggers were paid by Mondelez UK, the parent company of Oreo, to make the adverts.

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PR scott 10Yetis scott posted on 26/11/2014

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Nov 25th 2014

10 Yetis Examples of Good & Bad PR - Tuesday 25th November 2014

Morning PR fans, Scott here to bring you today's Good and Bad PR instalment. Enjoy!

Good PR

Today's Good PR award goes to a heart warming story.

A stray dog in Ecuador followed an extreme sports team who were taking part in the Adventure Racing World Championships in the Amazon.

After feeding the dog a meatball, the team tried to shake him, mainly for his own safety, but failed. The dog, named Arthur followed them through gruelling stages, and formed a trued bond with the team of four.

They have since taken Arthur home to Sweden with them to adopt him, with one team member, Mikael Lindnord's, daughter Philippa meeting Arthur at the airport.

PR BLOG

Bad PR

Today's Bad PR award goes to Rosebud Restaurant, an eatery in Chicago.

One of their young employees, Jonathan Larson is a cancer sufferer who asked for some time off to have surgery. Instead, the 19-year old was fired by his manager, being told to 'just leave.'

Thankfully, despite his manager's best efforts, Jonathan is close to a full recovery after being diagnosed 4 years ago. An internal investigation
will be taking part as a result of this incident.

Shame on you, Rosebud.

PR BLOG

PR scott 10Yetis scott posted on 25/11/2014

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Nov 24th 2014

10 Yetis Examples of Good & Bad PR - Monday 24 November 2014

Hello there PR Peeps, As always, Nick here with Monday's Good and Bad PR Awards, I hope you all agree!

Good PR

I think we'll have to start today with a light-hearted number from the recently troubled retailer, Tesco.

When two students recently attended their film night, they were shocked and appalled to find that their favourite brand of popcorn was sold out in their local Tesco. To express their dissatisfaction, the articulate students complained in particularly creative fashion, by penning a sonnet directly to former Chairman, Sir Richard Broadbent, which highlighted just how sad they were at the lack of popcorn.

In spite of their recent financial faux-pas', Tesco responded in superb style (albeit 2 months later), by composing their very own poem, in which they informed their customers that they could find their preferred popcorn flavours at other stores nearby.

Now those cynical/discerning folk among you will feel this might have a whiff of a stunt about it, but that wont matter as it has clearly grabbed the attention in a positive light they were after and if it wasn't, well then bravo to Tesco for a fine display of customer service.

public relations

Image courtesy of the Daily Mail

Bad PR

Today's Bad PR is being awarded to the Lawrence Llewelyn-Bowen designed winter wonderland 'The Magical Journey' at the Belfry Golf Club in Warwickshire.

The attraction had been billed as 'the most amazing experience ever seen' for kids as the excitement of Christmas builds, however, the experience was never fully finished, yet opened it's doors. This was followed by thousands of complaints from disgruntled parents after the key attractions were either broken or not managed properly leading to extensive delays, elves were seen actively smoking by piles of rubbish and parts of the experience were not decorated at all, all for the costly sum of £75 for a family of four.

As a result, the attraction was closed after just one day and the Event Director's ill-appreciated comment that he hoped visitors would not notice the lack of completion will only serve to turn potential visitors off, even though the experience plans to re-open on Wednesday.

Surely better to delay the launch than the jeopardise the whole season...

public relations


public relations

Images courtesy of the Daily Mail

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PR Nick Sadler 10Yetis Nick Sadler posted on 24/11/2014

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Nov 24th 2014

10 Yetis Insight Blog - What 10 Things to Expect in a PR Pitch as a Potential Client

If you've decided to take the leap and outsource your PR activity to a public relations agency, whether you've tackled it in-house previously or you haven't done anything before, you're probably going to have some kind of pitching process.

The agencies you invite along will turn up armed with their very best persuasion techniques and a whole list of successful campaigns they've handled to brag about, as well as a hypnotherapist to put you under and convince you that they are the agency you need to work with. Relax, I'm kidding. We've only ever done that once.

Anyway, as a potential client of said agencies, there are certain things you should come to expect to see in a PR pitch; certain snippets of information that you should get given. The sign of a good PR pitch is that you won't really have many questions to ask after the agency has run through their proposal or ideas, because they explained everything clearly.

So, what exactly should this pitch include and what should you expect to see once you've let the agencies get a foot in the door? Here is our comprehensive list of what to expect and what to ask about if something from this list seems to be missing:

1. Does the Pitch Match the Brief?

If you've provided the PR agencies that you've invited in to pitch with a brief, make sure their pitch covers everything you may have asked for within that document. If the team stood before you, all puppy dog eyes and 'please pick us', fail to cover a number of the points in your brief, it probably means they either haven't read it properly or they have conveniently forgotten to put a few points in their presentation because they have nothing impressive to offer on the matter.

2. Team and Agency Details

Any PR proposal or presentation should include some information about the agency, such as how it started, how long it has been running and some agency highlights from the last few years. Has the agency won awards and, if so, what far? How big is the agency? What is the agency's structure? There should also be a 'meet the team' section of the presentation, so you can learn a bit about who works at the agency and what their varied experience may be.

3. Objectives

Although it sometimes seems odd when a PR agency presents back to you the objectives you've told them about or put in your brief, the agency should always recap on these points. This is a sign they've taken your objectives on board. Sometimes, the agency will include a GAP analysis to show they understand what stage your brand is at currently, where you want to end up and how to get there through the power of PR.

4. Case Studies

If you've done your homework, the agencies that you've invited to pitch for your account probably have experience in your sector or industry. However, you should always expect to see some example case studies in a PR pitch that are relevant in some way to your company. For instance, if your business is in the fashion sector, you should expect to see some examples of when the agency has carried out PR activity that has involved fashion publications and titles. This is a good indication that the agency will do well for you, so if the agencies haven't worked in your sector before it probably means they don't have the good contacts they will need to get you decent coverage.

5. Cuttings

As well as the case study examples, the agency should also present to you some of the coverage they have achieved for these clients. It is all well and good them telling you they've handle campaigns in your sector before, but if that activity didn't actually achieve any media coverage it doesn't really mean anything. Expect to see a few coverage examples that they have secured.

6. Target Media

Talking of good contacts, the agencies pitching to you will also need to show you the target media they would reach out to if they were to handle your PR campaign. This will never be a completely exhaustive list, because there will always be too many to mention, but the agency should always demonstrate that they understand who your target audience is and which media titles they would aim to secure coverage in for you.

7. Ideas

During their pitch, the agency should put forward some suggested ideas. This will usually be a few suggestions that will give you an idea of what kind of activity they would carry out. This is the part that's really meant to impress you. You'll know at this point if you're on the same page as the agency and if you could get along with their way of thinking. If the ideas are way off the mark, it'll help you make a decision.

8. Example Plan

Alongside the suggested ideas, you should expect to see a template of a campaign plan. The agency will lay out how the activity would fit onto a timeline and could either be a week-by-week plan or split into months. This won't always be completely detailed, unless a contract or NDA has already been signed, but it will help you to know what to expect should you decide to work with them.

9. Prices

Before you invite the agency along to pitch, you should give them some indication of the budget you have set aside for PR activity. This will prevent situations whereby you end up speaking to agencies with fees you simply cannot afford. Once the pitch is underway, you should be given some indication of what the agency would charge for the activity they've suggested. If they've left you in the dark about their prices, make sure you ask the question.

10. Other Services

If you've just invited the agency in to discuss PR activity, they should also tell you about other services they offer. This could include activity such as social media campaigns or advice, wider marketing services, video production/editing or other offerings. If you're looking to outsource some of the other activity they mention they could do, it makes sense to keep as much as possible with one provider.

That's all folks! If you have some agencies lined up to come along for a PR pitch, keep these ten points in the back of your mind and check that it's all there in their presentation.

PR Shannon 10Yetis Shannon posted on 24/11/2014

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