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10 Yetis PR News

Aug 26th 2014

10 Yetis Examples of Good & Bad PR - Tuesday 26th August 2014

Good morning PR fans, Scott here to bring you today's Good and Bad PR after a week of swanning off in Copenhagen! I hope you all enjoyed the three-day weekend, and remember it's only a four day week! Enjoy!

Good PR

I never thought I would be saying this... but today's Good PR award goes to Miley Cyrus. The ever controversial twerk-sensation has shut up many of her critics with her gesture at the VMA awards in California.

Whilst Cyrus' performance at last year's VMAs was questionable to say the least (read about it here), she has really upped her game this year, showing that behind her twerking nonsense, there's a good heart.

Instead of accepting her award for Video of the Year herself, the wrecking ball-star sent up homeless man Jesse Helt. He gave an acceptance speech on behalf of Cyrus, whilst also giving his own story of homelessness to the star-studded audience.

Not only is it a really touching gesture from Miley Cyrus, but a benevolent one, taking the spotlight from herself and putting it on Helt and the homelessness charity My Friend's Place.

Good on you, Miley.

PR Blog


Image courtesy of Mail Online

Bad PR

We're back in California and the VMA ceremony, where the Kardashian sisters were an absolute disgrace, and for that reason get today's Bad PR award.

Whilst the VMA's paid tribute to Michael Brown, a young victim of murder by a police officer in America, the Kardashians seemed bored and uninterested. During the minute's silence, led by rapper-actor Common, Kardashian sisterst Kim, Kendall and Kylie were pictured using their phones and looking bored.

Other celebrities, such as Snoop Dog, were pictured showing the utmost respect to the loss of Brown's life, whilst the fame-hungry Kardashians couldn't care in the slightest. Shame on them.

PR Blog


Image courtesy of Mail Online.

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PR scott 10Yetis scott posted on 26/08/2014

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Aug 26th 2014

10 Yetis Andy Barr does the IceBucketChallenge

Happy Tuesday everyone... Andy here, bringing you my #IceBucketChallenge.

A massive thank you to Jenny, editor of the Citizen for nominating me... not!

I nominated our business mentor and accountant Alan Moore, Dom, The Hodge, because he is northern and I hear they only wash once a week and my secret business inspiration and hero, Chris Clarkson, MD of sunshine.co.uk.

Thanks to Lauren and Nick from the team for taking the time out to soak me :-)

WARNING" The vid is a bit sweary towards the end.

To donate please text "ICED55 £AMOUNT" to 70070 (put the monetary value in Amount yeah!).

PR Andy 10Yetis Andy posted on 26/08/2014

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Aug 22nd 2014

10 Yetis Examples of Good & Bad PR - Friday 22nd August 2014

It's Friday and, as I'm sure you are probably drying your eyes over the prospect of not getting to come to work for three whole days, here's today's round up of good and bad PR to take your mind off things.

Good PR

The cute factor wins out in the PR world today, as a Michellin-starred restaurant called The French Laundry has released reviews of their world-renowned California-based eatery - by a four year old girl called Lyla. Much the envy of the Yeti foodies, Lyla was invited in to sample the nine course tasting menu, featuring everything from caviar and butter-poached lobster to truffled gnocci, and her resulting reviews are the latest media hit.

Melon soup came out especially well for Layla, who referred to it as 'Tinker Bell popsicles'. While the famous eatery could be described as 'the best restaurant in the world, period' as per the words of food critic Anthony Bourdain, we'd rather go with Layla's, who sums it up as 'the most elegant bathroom I've ever SEEN'.

PUBLIC RELATIONS

Bad PR

The NHS are under yet more bad PR - it seems like it's just one thing after another for the state-funded health care service. When infections and staffing problems shy away from the limelight, their catering standards get called into question. An angry patient who had recently undergone surgery on his foot was so disgusted with his meagre portions and, crime of all crimes, tinned potatoes, that he documented his meals in picture form and complained to the media about the brand spanking new hospital, which had previously won a Silver award for its food.

In all honesty, the food he was served is more along the lines of Oliver Twist than award-winning, multi-million pound medical facility. Being in hospital, I imagine, is bad enough, without having to put up with food which barely looks like it would feed a five year old. And before people get up in arms about our misconceptions of correct portion size, check out the below...

Sorry, NHS, I hate to do this, but it's bad PR for you again.

PUBLIC RELATIONS

PR Leanne 10Yetis Leanne posted on 22/08/2014

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Aug 21st 2014

10 Yetis of Good and Bad Public Relations- Thursday 21st August 2014

Howdy folks! As Scott's gallivanting around Copenhagen right now, you lucky things are going to get two of your daily installments of Good and Bad PR this week from your's truly. Here goes no.1 - hope you enjoy today's round up of the good, the bad and the fugly of the PR world...

Good PR

So this is a tricky one. I'll give him the benefit of the doubt because, besides being quite clearly a few WAGs short of a premier league team, this dude is definitely taking his personal PR pretty seriously. For some reason, he apparently wants to be known from shore to shore as the ultimate Manchester United football fan and I think it's fair to say he is well on his way to accomplishing the fame and (mis)fortune he seeks.

Mr Manchester United, formerly known as Zdravkov Levidzhov (I'm not joking. He changed his name, after battling with the courts for a decade - that's right, 10 years, this is no flash-in-the-pan whim for Mr United), has taken his bid to stand out further still. This week, it has been reported that he has had a new tattoo. Of the Manchester United football badge. On his forehead.

He says of his decision: 'It makes me stand out and proves my loyalty to United. I did think of having it on my arm, but that wouldn't have the same impact.'

Now that, my friends, is a man who understands a little game called PR.

PUBLIC RELATIONS

Bad PR

It feels like only yesterday the kids were breaking up from school, but already the new school year is approaching as the nights draw in and it feels far too autumnal for the end of August. As such, the media have started picking up on the back-to-school process for parents, which I mainly remember consisting of being dragged around shoe shops by my uncharacteristically angry mum before she rage-drove us home for a cup of tea to recover.

The school supplies industry has to therefore receive the bad PR nomination of the day, after getting it in the neck not only for being notoriously expensive but also for producing clothing in what are quite honestly the largest sizes I have possibly ever seen, drawing attention to what seems to be an increasingly distressing problem of obesity in children. Trousers with 50 inch waists, blazers with 46 inch chests; the clothing ranges up to the equivalent of fully grown women's items in a size 30. When considering these are designed for school children, it's not surprising to see why the media are up in arms about the childhood obesity epidemic and those that apparenty condone it.

PUBLIC RELATIONS

PR Leanne 10Yetis Leanne posted on 21/08/2014

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Aug 21st 2014

10 Yetis Helps - How to get the most from Twitter Ads - 15 Twitter ad tips

Hey there blog fans, a short while ago I was asked to give a Janet and John style talk on various aspects of social media gubbins to a Top 50 Public Relations Agency. One of the core areas was around Twitter Advertising.

Right now, Twitter Ads are hot across all sectors, SME's, big business and also agency side as more and more marketing folk finally realise that nothing "goes viral" anymore (check out our Gangnam Style research that proves this point) and in order to get anything to take off, you need to start with a strong database to promote the content too, or support with social media advertising.

This is commonly called, "pay to play", as in; to compete with the big brands, you gotta pay some money to get your content off the ground. This can be in the form of direct ads to promote your content, or trying to build a marketing database via social media that you can then push your content to.

Anyway, I digress.

The final presentation I gave was at the end of the day and so I decided to try and hold off the boredom by using stupid images of animals to support the very basic content that I was going through.

If you are an accomplished Twitter ad user, this Deck is not for you. I in no way consider myself to be a Twitter Ads expert, but I have used to for promoting job roles, growing our newsletter database and also seeding (also called Outreach) content.

Hope it helps.

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