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10 Yetis PR News

Jul 22nd 2014

10 Yetis of Good and Bad Public Relations- Tuesday 22nd July 2014

Hello happy people- still enjoying the sunshine?

Lauren here to bring you Tuesdays instalment of Good and Bad PR from the Yeti Towers.

Good PR

Whilst it may not be exactly GREAT news for all those involved in the story, the news emerging this morning around the now infamous bracelet-dress is an absolutely brilliant piece of exposure for those behind the new craze, loom bands.

It has been revealed today that the buyer of the headline-grabbing dress created from thousands of the plastic bands has pulled out of the deal, after originally promising an eye-watering 170k.

The dress was designed and created by Helen Wright from Prestatyn and Kathryn Burnand from Wrexham, who each received an email yesterday stating that the deal was off. It is not understood as yet exactly why the Surrey woman pulled out of the ebay agreement, although one can assume it was as a result of simply not being able to afford the price tag, plus the £7 for postage and packaging!

The dress is believed to be the first of its kind and captured the world's attention when it became viral last week, and even secured Loom bands coverage as far afield as Australia and New Zealand. The dress will now return to auction allowing those who bid over £150k to try their luck once again.

Don't feel too sorry for Helen and Kathryn though, they were quoted on ITV online saying that anything over £50 made for the dress will be a bonus for them!


Bad PR

A really sad one for bad PR today, after it has been reported on the Mail Online that a three year old pet pug named Merlin died on a sweltering P&O Ferry after being locked in his owners car. The animal was left in the car of his German family, who were believed to be moving to the UK, but after the 90 minute journey was over, they came back to find him dead.

More than 5,000 have already signed a petition aimed at changing company rules, which currently state that animals need to stay in vehicles during overseas crossings. The campaign has been set up by The petition has been set up by Nina Gadson, and is addressed to Defra and Elizabeth Truss, the new secretary of state for Environment, Food and Rural Affairs.

According to a news article on Kent Online, the letter read:

"A friend's dog died on a cross channel ferry run by P&O due to heat exposure, they came down to their car after the 1.5 hour crossing to find one of their beloved pets dead, this is not an isolated incident.

Defra seemed in total support of the campaign and argued that if it considered animal abuse to leave a pet dog locked in a car for an hour and a half on LAND, how can it be acceptable and legal for a Ferry company to do the same thing at sea?

Despite stating that all procedures were followed correctly, the quote given by a P&O Ferries spokesperson didn't seem altogether convincing, and something tells me we might be witnessing a change in their policies and rules sometime in the future.

PR Lauren 10Yetis Lauren posted on 22/07/2014

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Jul 21st 2014

10 Yetis Insight Blog- How to achieve media coverage on TV and radio through a PR campaign- 21/07/14

Hi PR fans,

PR Yeti Lauren here to bring you the latest insight blog from our awesome PR agency (if I do say so myself!)

Today's post is focused on our top tips on how to give your PR campaign the best chance of receiving coverage on radio and television.

1. The Same, but Different

One crucial thing to remember when attempting to get coverage for a client on television and radio, is that it is not going to be as simple as trying to achieve coverage in print or on an online site. By this, I am not saying in any way that print or online coverage is easy to secure, but in terms of how much more work online and print journalists are able to work on at one time in comparison to the hectic schedules of radio and television planners and producers, the difference in vast. It is therefore a MUST that we, as PR's are only sending the extremely relevant releases or ringing TV/radio stations to sell in a story when we are sure it will be of interest to the broadcast news agenda.

2. Take Your Time When Selling in

If you have decided that your PR campaign/client will definitely be something of interest to broadcast journalists, as well as sending over any initial releases or summaries to news desks and forward planning desks, be sure to do some in-depth research. Ensure that your media lists are hitting the kinds of radio stations, news channels and TV programmes that is likely to be interested in the product, event or person you are representing. Typically speaking, something that appeals to the audience of Loose Women is probably not going to fare as well on a show like Top Gear or Countryfile, although of course there are always exceptions to this rule!

3. It's Good To Talk

As with the selling-in of any clients press release, it's all very well and good to send out to numerous target media outlets in the hope that it will organically pick up coverage everywhere you want it to, but let's face it, it takes a hell of a lot more work than that. Phone sell-ins are a crucial part of a PR's job, and an element that can ultimately generate the most fantastic and unexpected coverage for clients. Selling in a story for radio and television is no different, although it is really important to know exactly who you are targeting with what you are selling in, particularly at TV magazine programmes such as This Morning, Good Morning Britain, Sunday Brunch, The One Show etc, so here are some basic guidelines.......

Topical-

news reactive, the story behind the headlines, first-hand eyewitness accounts etc....

The Experts- Agony aunts, Doctor, Fashion, Money, Parenting etc....

Lifestyle- Cookery, Gardening, Fashion, Beauty, Health etc.....

Entertainment- Celebrity guests, film reviews, showbiz events and gossip etc....

4. Breaking News Means Reactive Statements

One of the most effective ways we have found to secure broadcast coverage, particularly here at 10 Yetis, is to make sure you are always on hand to send out any reactive quotes or statements for clients when important news breaks that we can justifiably comment on. For example, one of our clients specialises in providing companies with high quality tamper evident security solutions, such as doping bags that cannot be altered with during transportation. Therefore, whenever a doping scandal hits the news, we are sure to approach all forward planning desks as soon as possible with a relevant industry reactive comment, a process which has resulted in our client being interviewed live on national television on the day of the news breaking.

5. Know What NOT to do!

Unfortunately, we have indeed had our fair share of negative experiences when selling in a PR campaign or story to television and radio, and seeing as we've shared with you what you should do in order to secure coverage, here is our brief rundown of what you should avoid at all costs!

Factually incorrect stories- Make sure everything in your sell-in/pitch is genuine and honest, as chances are it will be thoroughly fact-checked by the TV and radio stations and you do not want to generate a bad reputation for your client or your agency

Not picking up the phone/missing an important call when journalists are on a deadline- If you have successfully managed to send over or sell-in a story or campaign, the absolute WORST thing you could do after is miss a call from the producer or planner. Chances are, after one or at most two missed calls, they will scrap your client and call another PR who can be bothered to pick up their phones or who bothered to work after 5:30pm one night

Not delivering case studies to illustrate- If you have a piece of research or study that would work well on TV or radio with a case study to back-up findings, do NOT promise one unless you actually have one on hand who is media-trained and confident about potentially speaking live on air. Similarly, make sure your client spokesperson is comfortable in front of the camera before securing them broadcast opportunities. If they ruin one appearance, it is highly unlikely they will ever be asked to return!

PR Lauren 10Yetis Lauren posted on 21/07/2014

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Jul 21st 2014

10Yetis Examples of Good and Bad Public Relations - Monday 21 July 2014

Morning Folks, Nick here with today's 10Yetis Examples of Good & Bad PR. Enjoy!

Good PR

Today's award foor Good PR has to go to newly crowned Open Champion Rory McIlory. The 25 year old won the prestigious event by 2 shots and moves closer to joinging the 'Grad Slam' club, which consists of only 5 players who have won all 4 majors.

What makes McIlroy's victory that bit sweeter was his Family's belief in his ability. McIlroy's Dad placed a £100 bet with bookies that his son would win The Open by the time he was 25, getting odds of 500/1. Even though the £50,000 win is a mere drop in the ocean compared to Rory's millions and his £975,000 winnings, Rory's Dad has been rewarded for his faith in his son.

Congratulations Team McIlroy, a lovely advert for both sport and family.

public relations

image courtesy of Daily Mail

Bad PR

Today's Bad PR is being awarded to outgoing Chief Executive of Tesco, Philip Clarke. Clarke has announced he will be leaving his post at Tesco just after issuing the supermarket giant with a fresh profit warning and the worst sales performance in four decades.

The news comes as the retailer continues to struggle with the growing popularity of either shopping upmarket at Waitrose et al or saving money at value retailers Aldi & Lidl.

To add to Clarke's woes, investors have shown their approval of his exit as Tesco's share price has risen almost 3% already this morning on the news of his departure. Something which will resonate around the retail sector and could seriously hamper his next appointment.

public relations

PR Nick Sadler 10Yetis Nick Sadler posted on 21/07/2014

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Jul 21st 2014

10 Yetis Weekend Catch Up - 21 July Feat: Lightning Maps, Video Snippets, Starbucks, Dropbox

Well, after the amazing* feedback received after last week's weekend catch up I have decided to do another. Just to reiterate, this is aimed at all of us slackers in the digital, public relations and SEO world who cannot be bothered to read up on what has happened over the weekend.

The problem with not keeping up is that when you go into the office on a Monday morning you will always find the office swot talking to the boss about the latest industry goings on that you don't have a clue about. Fear not, this is aimed to make you look switched on in that Monday morning meeting.

If you want this kind of insight in real time, I am on The Twitter, @10Yetis

Starbucks Tests App to Store Ordering - via City-Am
Starbucks has announced that in a secret store somewhere in America, it is testing a new way of ordering. Coffee lovers in this secret Starbucks can order via the coffee-giants App and then go in and collect their drink in store.

Starbucks has made it clear that this is just a trial but it could pave the way for far wider usage by food and beverage outlets. They themselves say that they ideally want to role it out everywhere.

The UK got a Hard-On for LightningMaps.org - LightningMaps.org
I do't know how I first spotted this, probably on my Facebook stream, but then I noticed everyone was talking about this site on Saturday thanks to the torrential rain fall and lightning storms. I must admit, it is oddly addictive.

LightningMaps.org

It does what it says on the tin, shows you lightning strikes plotted on a Google map frame. It is about 3-4 secs behind being real-time and as I sat watching the lightning getting closer to our house I was about to show the kids where it was hitting on the map. They did not care!

Oddly addictive and worth bookmarking for the next storm.

Google Reduces Video Snippets in Search Results - ReelSEO and Andreas Nicolaides
I saw a murmuring about this on Thursday but never really had chance to read up on this until the weekend. Essentially, Big G is reducing the number of video snippets being presented back in search results.

Google Vid Snippets


Image Cred, TheWildBlogger.com

Google has said that it is just doing what it thinks will make things easier for consumers but the cynics are saying that this ties into the Authorship changes (removing thumbnails of Authors from SERPS) and is paving the way for advertising changes, i.e. only letting advertisers use thumbnails to make ads stand out.

This comes just 3 years after the SEO community finally got to grips with how to spam the SERPS with client thumbnails in order to make their content stand out. Definitely one to watch.

Snowdon says Drop Dropbox - Wall St Journal
Not a huge digital-industry thing, especially when the majority of us are just uploading client pictures, vids of conferences and infographics showing cats v pug dogs but worth noting none the less.

Snowdon hits Dropbox

Snowdon, offa, leaking lots of US and UK military and government secrets fame has now turned his eye onto the world of business and is warning the world that Dropbox is not as secure and safe as it should be and pointing people to another file sharing site, SpiderOak. No, I have never heard of them either.

Still, at least we can now all go and set up accounts on SpiderOak in order to store our mission critical files, such as CV's and portfolios to send to potential new employers.

Finally... a funny one. Zee Germans and their Government have just finished a review of how to keep confidential electronic files truly hidden and their plan, to go back to using typewriters and not storing anything online. Simples.

Thanks,
Andy

*Everything in this industry is "amazing" isn't it, well. 6 people said they liked it and it got a load (30+) RT's and RT's of RT's, so for me, that is a win.

PR Andy 10Yetis Andy posted on 21/07/2014

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Jul 18th 2014

10Yetis Examples of Good and Bad Public Relations - Friday 18th July 2014

Good PR

A bar in Michigan has attracted international attention for its impressive stock ticker pricing strategy, whereby the beer prices constantly change to reflect the popularity of the drink in question. The more people that are buying a drink, the more popular it gets. The less popular beers are the cheapest, so as long as you're not fussy, any hour is happy hour.

This quirky strategy has attracted all the right headlines for the bar, based in Kalamazoo, and has achieved the spotlight all the way over here in the UK.

PUBLIC RELATIONS

Bad PR

Microsoft are facing a barrage of criticism and complaints after announcing that they will be slashing 18,000 jobs, which will become the largest and deepest cut in the whole of the tech industry's history.

Following its takeover of Nokia, Microsoft are planning to remove one in seven workers to streamline the operation. While it was expected that job losses would follow the merge, the estimations were far lower than what has been announced.

Although the takeover has seen a 1.5% surge in share price, the media have responded badly to the news, making comparisons to show the scale of the 18,000 people who will lose their jobs.

PUBLIC RELATIONS

PR Leanne 10Yetis Leanne posted on 18/07/2014

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