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10 Yetis PR News

Nov 28th 2014

10 Yetis Examples of Good & Bad PR - Friday 28th November 2014

Whether you've spent the day huddled inside away from bargain-hunting wolves at the door or been trying to keep afloat in the crowds swarming through the stores, welcome to Black Friday! And here's today's Good and Bad PR.

Good PR

The fantastic peeps at Pocket-Lint have announced their winners and sinners of the tech world this week. Pocket-Lint is a hugely influential publication in the industry and what they say usually goes, so it's with a lot of anticipation that the sector waited with baited breath to see who would top the charts of their awards.

The winners receive oodles of kudos and good publicity from their accolades, with all the big players getting a look in as you would expect. The sought-after Gadget of the Year award went to the Apple iPhone 6 and the rivalry between the entertainment brands, Playstation and Xbox, was temporarily settled as Playstation 4 won first place for the Best Games Console.

Congrats to all the gaming geeks and IT innovators.

PUBLIC RELATIONS

Bad PR

As the supermarket war rages on in the Christmas run up, Asda has taken a substantial hit to the brand's reputation as the results of a Food Standards Agency investigation have been released to reveal that they are selling the highest rate of chickens carrying the Campylobacter bug, in 28% of their chickens sold. This bug is the biggest trigger of food poisoning in Britain.

PUBLIC RELATIONS

PR Leanne 10Yetis Leanne posted on 28/11/2014

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Nov 27th 2014

10 Yetis Examples of Good & Bad PR - Thursday 27th November 2014

It's Thursday... we're so close to the weekend! To keep you going in the meantime, here's today's good and bad PR. Enjoy - Sam

Good PR

They say that those who have everything are the greediest, whilst those with nothing will share everything that they do have. However, one Chinese millionaire businessman has shown that just because you have money, doesn't mean you forget where you came from...

Xiong Shuihua grew up in a village made of wooden huts and muddy roads, the type of community where all of the residents support one another as they're all in the same position. The 54 year old defied all odds and went on to be come a tycoon initially in the construction industry and later in the steel trade. What he did next was purely amazing... he returned to his home village, knocked down all of the huts (wait for it) and built luxury flats for those in his village FOR FREE.

Yep, he really did it out of the kindness of his heart.

As if that wasn't enough, there were 18 families who were particularly good to his family who are being rewarded with their own private villas, and older residents & those on low incomes have been promised three meals a day.

Xiong said: "I earned more money than I knew what to do with, and I didn't want to forget my roots. I always pay my debts, and wanted to make sure the people who helped me when I was younger and my family were paid back."

This is incredible! I can't get my head around how generous this one guy has been, purely because you just never see anything like this. Hopefully others will read his story and think about where they came from / giving something back.


Bad PR

Oh dear.
Oh dear, oh dear, oh dear.
Laurence Llewelyn-Bowen is having a right mare with 'Elfgate' isn't he?!

The Magical Journey Christmas Experience at Belfry Golf Club, Sutton Coldfield, is not living up to its festive expectations at all.

The attraction opened last Saturday promising 'the most amazing Christmas experience the planet earth has ever seen', a 'snow-covered winter wonderland' and 'hours of unadulterated Christmas which you can just allow to get under your skin and revive some of that innocent anticipation.' Within just 24 hours of opening, the attraction had received hundreds of complaints and the gates were closed for three days in order to bring the attraction up to the standards everyone was expecting, and that Laurence had promised.

The Magical Journey is open once again, but it seems not much has been done to improve the attraction. OK, so the elves are no longer swearing and smoking in front of visitors, the driver of the train is no longer crashing into every obstacle, and there is now only 1 Santa to be seen instead of 5, but instead of snow there's what appears to be papier-mache, the trains don't run on time even though you book a specific time slot and the security aren't exactly the most polite.

Adults cost £15 and children over a year old cost a whopping £22.50!!

With the attraction being publicised so amazingly, many pre-booked their tickets and are unable to get a refund. People have been quoted to say they feel they have to tell their friends it was a good experience just because they've forked out so much money, and that if the tickets were 10% of what they currently cost, they'd say it was value for money - but when you're spending £75 for a family four, it's just not worth it.

Being an interior designer, we're shocked that Laurence has put his name to something like this without checking it before it opened - let alone not had the issues fully resolved and got the attraction up to the level that people have come to expect.


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PR Samantha 10Yetis Samantha posted on 27/11/2014

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Nov 26th 2014

10 Yetis Examples of Good & Bad PR - Wednesday 26th November 2014

Happy Humpday PR fans! Scott here to bring you today's Good and Bad PR as Lozza is off on her holidays. Enjoy!

Good PR

Today's Good PR award goes to a young 7 year old, Maggie Cole, who has single handedly defeated a national corporation.

The seven year old from Dorset was highly offended by Tesco's poster claiming that a super hero alarm clock was 'Gift For Boys.'

Her mother tweeted Tesco stating that her daughter was disappointed that Tesco claimed that there were specific toys for boys and girls.

Subsequently, Tesco's have removed the posters. It's Good PR for little Maggie for showing that no matter how little you are, you can take on the big boys. Tesco should, however, get Bad PR for their sexist posters.

PR BLOG

Bad PR

Today's Bad PR recipient is Oreo.

The delicious biscuit manufacturer has received bad publicity recently after adverts they co-created with some Youtube stars were banned by the UK Advertising Watchdog.

Several Youtubers, including AmazingPhil, DanIsNotOnFire and more, posted 'Oreo Lick-Off Videos' on their Youtube channels this week, which racked up a few million views.

The advertising watchdog ruled that it was not clear that the videos were adverts. Vloggers were paid by Mondelez UK, the parent company of Oreo, to make the adverts.

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PR scott 10Yetis scott posted on 26/11/2014

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Nov 25th 2014

10 Yetis Examples of Good & Bad PR - Tuesday 25th November 2014

Morning PR fans, Scott here to bring you today's Good and Bad PR instalment. Enjoy!

Good PR

Today's Good PR award goes to a heart warming story.

A stray dog in Ecuador followed an extreme sports team who were taking part in the Adventure Racing World Championships in the Amazon.

After feeding the dog a meatball, the team tried to shake him, mainly for his own safety, but failed. The dog, named Arthur followed them through gruelling stages, and formed a trued bond with the team of four.

They have since taken Arthur home to Sweden with them to adopt him, with one team member, Mikael Lindnord's, daughter Philippa meeting Arthur at the airport.

PR BLOG

Bad PR

Today's Bad PR award goes to Rosebud Restaurant, an eatery in Chicago.

One of their young employees, Jonathan Larson is a cancer sufferer who asked for some time off to have surgery. Instead, the 19-year old was fired by his manager, being told to 'just leave.'

Thankfully, despite his manager's best efforts, Jonathan is close to a full recovery after being diagnosed 4 years ago. An internal investigation
will be taking part as a result of this incident.

Shame on you, Rosebud.

PR BLOG

PR scott 10Yetis scott posted on 25/11/2014

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Nov 24th 2014

10 Yetis Examples of Good & Bad PR - Monday 24 November 2014

Hello there PR Peeps, As always, Nick here with Monday's Good and Bad PR Awards, I hope you all agree!

Good PR

I think we'll have to start today with a light-hearted number from the recently troubled retailer, Tesco.

When two students recently attended their film night, they were shocked and appalled to find that their favourite brand of popcorn was sold out in their local Tesco. To express their dissatisfaction, the articulate students complained in particularly creative fashion, by penning a sonnet directly to former Chairman, Sir Richard Broadbent, which highlighted just how sad they were at the lack of popcorn.

In spite of their recent financial faux-pas', Tesco responded in superb style (albeit 2 months later), by composing their very own poem, in which they informed their customers that they could find their preferred popcorn flavours at other stores nearby.

Now those cynical/discerning folk among you will feel this might have a whiff of a stunt about it, but that wont matter as it has clearly grabbed the attention in a positive light they were after and if it wasn't, well then bravo to Tesco for a fine display of customer service.

public relations

Image courtesy of the Daily Mail

Bad PR

Today's Bad PR is being awarded to the Lawrence Llewelyn-Bowen designed winter wonderland 'The Magical Journey' at the Belfry Golf Club in Warwickshire.

The attraction had been billed as 'the most amazing experience ever seen' for kids as the excitement of Christmas builds, however, the experience was never fully finished, yet opened it's doors. This was followed by thousands of complaints from disgruntled parents after the key attractions were either broken or not managed properly leading to extensive delays, elves were seen actively smoking by piles of rubbish and parts of the experience were not decorated at all, all for the costly sum of £75 for a family of four.

As a result, the attraction was closed after just one day and the Event Director's ill-appreciated comment that he hoped visitors would not notice the lack of completion will only serve to turn potential visitors off, even though the experience plans to re-open on Wednesday.

Surely better to delay the launch than the jeopardise the whole season...

public relations


public relations

Images courtesy of the Daily Mail

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PR Nick Sadler 10Yetis Nick Sadler posted on 24/11/2014

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