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10 Yetis PR News

Jul 28th 2014

10 Yetis Wknd Review - 28 July 2014 Feat Wikipedia, Buzzfeed, Lyft and Facebook

Morning y'all, Andy back in the weekend review hot seat. Keeping you up to speed on the weekend's goings on so you can keep your Sat and Sun to yourself yet still look switched on during the Monday morning team meeting with your boss and colleagues.

You can get real time witty banter* from myself on The Twitter, HERE

Buzzfeed sacks Viral Political Editor Benny Johnson for Plagiarism - Gawker
Let's get one thing straight, this is not going to dent Buzzfeed's current position as the most popular site on the web right now. All this will do is give the traditional media folks a chance to poke a stick at the site they are all trying to keep up with.

The story is straight forward. Twitter users started calling out Benny Johnson, the Viral Political Editor for Buzzfeed in the US for plagiarism. The calls got so loud, or shall we say, so many, that Buzzfeed had no choice but to investigate. The report came back that Johnson had 50 instances of copying and pasting. So, Buzzfeed did what they had to and he got the Sugary Finger.

What makes the story interesting from my point of view is that Buzzfeed knew about this from Tuesday last week but the announcement was not made until late Friday. Late Friday is, obviously, a really slow time for social media interaction and take-up because people are out a galavanting. A nice tactical move by Buzzfeed, meaning the story got far less coverage from the mainstream media than they would have gotten had this been announced on Tuesday evening or Wednesday morning.

Buzzfeed ssacking


Buzzfeed Lol

Facebook Daily Active Users Up 19% - Search Engine Journal
One of the best write ups around Facebook's second quarter results is over on Search Engine Journal. All the big areas are drawn out and explored and explained in a really simple way.

The headline statistic, against the backdrop of naysayers talking Facebook down, is that its daily active users are actually up by 19%. They now have 829million users, wow!

Second quarter revenue was up 61% and this also shows that brands are ignoring the growing number of hatchet jobs being done on Facebook's advertising platforms and continuing to spend shedloads on promoting posts, branding and engagement. Another big stat is that 62% of ad revenue came via mobile in the second quarter. Yet another big tick for those backing mobile to be dominant platform in this space.

facebook second quarter sales figures


Facebook had a bonza second quarter

Limp Lift off for Lyft in New York - New York Times
Lyft is a peer-to-peer taxi service, that is the best way that I can describe it as I see it. In theory, punters give other punters a lift to places if they have a space in their car. Not actual taxi drivers, but us normal consumers helping each other out.

That was the plan anyway. New York taxi drivers and law makers were not having any of that though and they stopped Lyft from launching unless the drivers were subject to the same rules and laws as ordinary taxi drivers. So, Lyft has watered down how it works so that actual taxi drivers can be the people ferrying you around, but still using the Lyft mobile app.

In other words, another uber or halo as far as I can see (the payment is made for the trip through the app). Still, they got blanket global coverage for their New York launch.

lyft has lift off


Lyft has lift off

Wikipedia Puts Congress on a 10 Day Time Out - TheDrum
Political lobbyists and internet fiddlers based at Congress are on the naughty step courtesy of Wikipedia. The Wiki folks have got so fed up of Congress staff trying to interfere and make dodgy amends to profiles on the info site that they have given them all a 10 day ban.

Wikipedia has blocked Congress IP addresses for 10 days, in the hope that those naughty kids will have time to think about what they have done. Will this solve anything, nope. It is easy to get around.

However, the publicity for wikipedia is priceless and it is encouraging debate and discussion over what is right and wrong when it comes to playing around and updating wikipedia profiles.

wiki logo


Wiki bans Congress

*dull corporate Tweets






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PR Andy 10Yetis Andy posted on 28/07/2014

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Jul 25th 2014

10 Yetis of Good and Bad Public Relations- Friday 25th July 2014

Good afternoon Yeti fans. Sit down, relax and start your weekend in style with Friday's instalment of 10 Yetis' Good and Bad PR! Enjoy - Scott!

Good PR

In the past few years we've seen the rise of smart watches in the tech world, but it would seem that a Ukrainian-based developer, Michael Medvid, has revolutionised the smart watch industry.

Medvid has developed the Ritot, which projects it's details onto the hand of the wearer. Synched with your phone, the projections will show times, notifications and more.

It's a brilliant invention that really ups the game in the world of technological watches and I'm sure it'll be just the first of many cool and wacky new inventions for your wrist!


Bad PR

Today's Bad PR goes to Hazel Irvine and the BBC. Wednesday's Commonwealth Games Opening Ceremony has certainly received mixed reviews in the Yeti office and was undoubtedly not a scratch on 2012's Olympic Opening Ceremony.

During Wednesday's Opening Ceremony, the Welsh team entered the arena and Hazel Irvine, the BBC's presenter, referred to Wales as a principality. It's a comment that has angered countless Welsh people (including this Welsh Yeti!). It's a totally disrespectful comment and is quite frankly totally wide of the mark.

It has been centuries since Wales has been recognised as a principality and this comment will certainly anger the Welsh population, a community the BBC rely on for many of their popular productions, such as Doctor Who and Casualty.


PR scott 10Yetis scott posted on 25/07/2014

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Jul 24th 2014

10 Yetis of Good and Bad Public Relations- Thursday 24th July 2014

Good morning folks and happy Thursday! What a week we've had weather-wise, let's hope it continues into the weekend! Here's my take on today's Good and Bad PR, brought to you by 10 Yetis! Enjoy - Scott!

Good PR

Today's Good PR award goes to Pornhub, the online adult entertainment site. They have really upped their game recently, making a massive impact with their stunts and campaigns. Shazza posted recently about their fantastic 'safe for work' poster competition, which got fantastic pick up on Buzzfeed, Metro and more.

Following 'Weird Al' Yankovic's hugely successful video launches this week, Pornhub have jumped on the trend by teaming up with forgotten rapper 'Coolio.' The Gangsta's Paradise artist will release all of his new album via Pornhub, with his first single titled 'Take It To The Hub.'

It's another clever move from Pornhub, who have grabbed the PR World by it's balls recently (see what I did there), following their poster campaign and the post-World Cup campaign which begged users to stop uploading videos of Germany giving Brazil a good seeing to. This is the latest of their campaigns which is undoubtedly going to catch the eye of those online, with coverage already on national sites such as The Independent.



Image sourced from The Guardian

* Post Updated: Coolio has since come out and denied this. Oh well, it's still got people talking about Pornhub once again, so it still gets my Good PR. *

Bad PR

There's no eggcellent news for the poultry industry today, as news has hatched today of poor hygiene standards rife throughout the field. Giants of the poultry processing industry, the 2 Sisters Food Group and Faccenda, have been put under a hygiene alert for putting the public at risk, through supplying contaminated chicken to leading supermarkets and restaurants.

Tesco, Asda, Aldi, Sainsbury's, Marks & Speccers and Nandos are all in danger of selling contaminated chicken to the public. These major companies are all accused of failing to protect customers from the food poisoning bug, campylobacter, which kills round 100 people a year.

The news will majorly damage the reputation of these big companies should the hygiene standards not improve and a break out of campylobacter occur.


Why did the chicken cross the road? For better hygiene standards. (I'm sorry, it had to be done).

PR scott 10Yetis scott posted on 24/07/2014

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Jul 23rd 2014

10 Yetis of Good and Bad Public Relations- Wednesday 23rd July 2014

Happy Wednesday folks! Below is just a snippet of the good and bad PR floating around today - enjoy, and I'll see you over on the Twittersphere (@SamSummersPR) - Sam :)

Good PR

D'Oh... Ay carumba... Eat my shorts... Baaaarrrttt! - just some of the famous catchphrases from The Simpsons.

The show has been around for a very long time. There are 25 series (so far), a movie and one hell of an empire! How could the team behind The Simpsons possibly make the show any more appealing than it already is? Easy... Show all 522 episodes and the movie in chronological order, back-to-back on the FXX Channnel. This will go on for 24 hours a day from August 21st until September 1st.

Airing in 1987, The Simpsons is the longest-running US sitcom, the longest-running American animated program AND the longest-running US scripted primetime TV series... it's only right that The Simpsons is the first programme to be featured like this. I bet it's the start of what's to come though - I can only imagine lots of TV programmes will jump onto this bandwagon and begin airing all of their episodes back-to-back... erm, Desperate Housewives next, please?

I just hope that people remember to use a little bit of common sense and don't attempt to stay awake for days at a time to ensure they catch as many episodes as possible.


Bad PR

"Happy Birthday from Pounds to Pocket... We'd like to wish you the best on your special day! Now you can apply for the money you need to enjoy your birthday worry-free."

Translated: Happy Birthday! Take out a loan on your birthday and get yourselves into debt *thumbs up*

This was the jist of an email recently sent around by Pounds to Pocket, which has subsequently been banned for encouraging consumers to get their hands on a 'short-term loan' in order to have a good birthday.

The Citizens Advice charity complained about the email advert for irresponsibly promoting a 'worry-free' attitude about loans, with the Advertising Standards Agency stating they'd ruled the email was to be banned as it 'encouraged taking a short-term loan for frivolous spending and promoted the process of borrowing as trivial and without responsibility.'


PR Samantha 10Yetis Samantha posted on 23/07/2014

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Jul 22nd 2014

10 Yetis of Good and Bad Public Relations- Tuesday 22nd July 2014

Hello happy people- still enjoying the sunshine?

Lauren here to bring you Tuesdays instalment of Good and Bad PR from the Yeti Towers.

Good PR

Whilst it may not be exactly GREAT news for all those involved in the story, the news emerging this morning around the now infamous bracelet-dress is an absolutely brilliant piece of exposure for those behind the new craze, loom bands.

It has been revealed today that the buyer of the headline-grabbing dress created from thousands of the plastic bands has pulled out of the deal, after originally promising an eye-watering 170k.

The dress was designed and created by Helen Wright from Prestatyn and Kathryn Burnand from Wrexham, who each received an email yesterday stating that the deal was off. It is not understood as yet exactly why the Surrey woman pulled out of the ebay agreement, although one can assume it was as a result of simply not being able to afford the price tag, plus the £7 for postage and packaging!

The dress is believed to be the first of its kind and captured the world's attention when it became viral last week, and even secured Loom bands coverage as far afield as Australia and New Zealand. The dress will now return to auction allowing those who bid over £150k to try their luck once again.

Don't feel too sorry for Helen and Kathryn though, they were quoted on ITV online saying that anything over £50 made for the dress will be a bonus for them!


Bad PR

A really sad one for bad PR today, after it has been reported on the Mail Online that a three year old pet pug named Merlin died on a sweltering P&O Ferry after being locked in his owners car. The animal was left in the car of his German family, who were believed to be moving to the UK, but after the 90 minute journey was over, they came back to find him dead.

More than 5,000 have already signed a petition aimed at changing company rules, which currently state that animals need to stay in vehicles during overseas crossings. The campaign has been set up by The petition has been set up by Nina Gadson, and is addressed to Defra and Elizabeth Truss, the new secretary of state for Environment, Food and Rural Affairs.

According to a news article on Kent Online, the letter read:

"A friend's dog died on a cross channel ferry run by P&O due to heat exposure, they came down to their car after the 1.5 hour crossing to find one of their beloved pets dead, this is not an isolated incident.

Defra seemed in total support of the campaign and argued that if it considered animal abuse to leave a pet dog locked in a car for an hour and a half on LAND, how can it be acceptable and legal for a Ferry company to do the same thing at sea?

Despite stating that all procedures were followed correctly, the quote given by a P&O Ferries spokesperson didn't seem altogether convincing, and something tells me we might be witnessing a change in their policies and rules sometime in the future.

PR Lauren 10Yetis Lauren posted on 22/07/2014

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