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10 Yetis PR News

Apr 1st 2015

10 Yetis Examples of Good and Bad PR- Wednesday 1st April 2015

HAPPY APRIL FOOL'S DAY!

I've already been fooled this morning... darn, I'm just too gullible. Anyway, here's today's good and bad PR just for you. Enjoy - Sam

Good PR

ASDA have released a Pablo the Pug cake!!!

So yes, I'm aware that this story broke about a week ago, but I'm still incredibly excited about this and am still yet to find one (presumably because it's just so popular it's flying off the shelves). Just look at it! It's almost so pretty that I wouldn't want to tuck in to it with a knife, but I'm sure I could. I bet it's delicious.

Playing on the nations love for pugs, the cake is a "traditional birthday sponge cake filled with butter cream and raspberry jam" - seriously, could it get any better?! Actually it could... it's only £10.

Considering most elaborate, fancy cakes come with a hefty price tag, this is one cake we can all afford and we're all going to enjoy admiring (and eating).


Bad PR

Sorry 1 Direction fans, but today I'm giving bad PR to Zayn Malik.

Not because he chose to leave the band after being caught out being a 'naughty boy', but because he felt the need to lie to his fans, stating he wanted to live "a normal 22 year old life" and couldn't deal with the fame anymore.

LIES!

It's since come out, within a matter of days of leaving the band, that Zayn has been meeting with Naughty Boy with regards to a solo career, and to top it off Louis from 1D has been getting into Twitter arguments with Naughty Boy. So, not only were the fans peed off in the first instance for Zayn leaving, then finding out he'd lied, but you do not, under any circumstances, annoy and aggravate the 1D boys. They've got one of the biggest fan-bases in the world, and I'm not going to lie, they're a tad scary.

Either way, Zayn should've been open and honest with his fans. If he wanted to venture off and work on a solo career, his fans would have been understandably upset but they'd have stood by him. They won't now (possibly) because he didn't respect his fans enough to be honest with them.

Apparently he's even gone on to lose 50,000 Twitter followers. Holy moly.


If you want to keep up-to-date with not only my musings, but all musings of the 10 Yetis team, sign up for our newsletter (do it, now): http://10yt.is/NL

PR Samantha 10Yetis Samantha posted on 01/04/2015

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Mar 31st 2015

10 Yetis Examples of Good and Bad PR- Tuesday 31st March 2015

Happy Tuesday all! Or 'fake Wednesday' as I like to refer to it this week on account of the Easter break! Here are today's examples of good and bad PR from right here at Yeti Towers HQ.

Good PR

I often wonder just how many celebrities and A-listers Jay-Z and Beyonce Knowles have on their mobile phones, and if the turn out at the launch event of Mr Carter's new music subscription service is anything to go by, then the answer is A LOT.

Mr Carter has launched his new music subscription service Tidal, which is being billed as a huge threat to current market leader Spotify as the first artist-owned platform for music and video. Although launched last October, Tidal was recently bought by Jay-Z. At the star-filled event held last night in New York City, Madonna, Beyonce, Kanye West and 13 other performers including Jack White and Nicki Minaj all announced they too had become co-owners of Tidal.

The impact of having such huge global influencers behind the service will surely mean great things, although it does not come without its potential problems. Firstly, Tidal currently only offers listeners 25 million songs, far less than its rival Spotify. Furthermore it has no free listening options, with the cheapest option starting at $9.99 a month.

Having said that that, it's pretty abundant that when Jay-Z sets his mind to something, it will succeed. Looks like we might start having to reconsider our music streaming preference here in the office!


Bad PR

Not a great day for B&Q as it's been announced this morning that its parent company Kingfisher is planning to shut down 60 stores within the next two years, equating to roughly one sixth of the total UK stores.

The decision, one of the first to be announced by Kingfishers new Chief Executive Veronique Laury, will put more than 3,000 jobs at risk, although insiders are saying that 1,500 jobs will be created within other stores, and another 900 employees will be given roles within Screwfix, which is also owned by Kingfisher.

This news really couldn't have come at a worse time for the DIY industry as a whole. B&Q's biggest rival Homebase announced last year that it will close one in four stores, highlighting the pressure on DIY in the UK and suggesting the country is falling out of love with home improvement.


PR Lauren 10Yetis Lauren posted on 31/03/2015

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Mar 30th 2015

10 Yetis Examples of Good & Bad PR - Monday 30 March 2015

Afternoon Folks, Nick here with today's Good & Bad PR awards, I hope you all enjoy!

Good PR

Love him or hate him, James Corden is certainly hitting the right mark in his inaugural season as presenter of the Late Late Show and there is no better evidence of his humour hitting the right mark than his spoof underwear advert featuring our very own David Beckham.

The pair can be seen in the advert quite happily poking fun at themselves and clearly just having a bit of fun. It certainly had us here at Yeti HQ in fits of laughter!

public relations

Image courtesy of the Mail Online

Bad PR

Rarely a day goes by without everyone mentioning her name and it may be a little obvious, but today's Bad PR is being awarded to Katie Hopkins for her latest pair of gaffes.

As if being accused of inciting racial hatred following her twitter remarks towards Labour MP Simon Danczuk in Rochdale wasn't enough, Ms Hopkins has now made a jibe towards Ed Miliband's wife, stating that the Labour leader should gas his wife for being unpopular. Perhaps it's time for Katie Hopkins to retire her twitter for a while as if she carries on with remarks like this, she might be tweeting from behind bars.

public relations

Image courtesy of the Mail Online

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PR Nick Sadler 10Yetis Nick Sadler posted on 30/03/2015

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Mar 27th 2015

10 Yetis Examples of Good and Bad PR- Friday 27th March 2015

Good PR

A wedding in Australia is the envy of brides all around the world today as Ed Sheeran and local radio station KIIS FM is hitting the headlines by treating two lucky competition winners to a wedding of a lifetime. The stunt, which saw two newlyweds do their first dance while serenaded by surprise guest Ed Sheeran, was orchestrated by KIIS FM's DJ duo Kyle and Jackie O. Having won their 'dream wedding', the pair didn't realise there would be the crooning British celebrity in their wake until right at the moment of the first dance when he walked in and took the mic.

public relations

Bad PR

The Aintree racing event is creating even more of a storm around it's own bad reputation by now appearing to consider banning photographs of badly dressed women. Every year, the media clamour to publish pictures of the notorious worst dressed attendees, with women famed for dressing inappropriately and behaving in rather drunk and disorderly manners while fraternising at the races. In order to address this - or sweep it under the rug, as the move has been criticised - the event are planning to ban the photographs altogether.

public relations

PR Leanne 10Yetis Leanne posted on 27/03/2015

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Mar 26th 2015

10 Yetis Examples of Good and Bad PR- Thursday 26th March 2015

Happy Thursday all, what a whirlwind it has been! Clarkson has gone (woop!) and Zayn has left 1D. How will the world carry on?

Good PR

Today's Good PR goes to Lidl after their reactive stunt to the news that Zayn Malik has left One Direction.

The budget supermarket has knocked a fifth off the cost of their One Direction easter egg. Zayn (1/5th of One Direction) announced yesterday that he was leaving the world's biggest boyband and the world went into meltdown. Grown men were crying, children couldn't go to school and the country has come to a stand still.

It's Good PR for Lidl for effectively jumping on the back this news sensation.


Bad PR

Today's Bad PR goes to the ridiculous reaction since Zayn announced he was leaving One Direction.

It's been the top story on the news, whilst young fans have been in meltdown on social media. I'm giving the Bad PR award to all the 1D fans who are abusing Zayn's fiance Perry, from Little Mix. Fans have been lashing out at her, blaming her for his departure from the band. It's unfair and unwarranted.

Another worry is the #cut4Zayn hashtag that has been trending on Twitter. There's been 4,600 tweets a second for this hashtag, and is a massive worry.

PR BLOG

PR scott 10Yetis scott posted on 26/03/2015

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