10 Yetis PR News
Today's Good & Bad PR comes from the newbie! Hope you enjoy. Happy Knitting!
Today's Good PR crown goes to Philip's Island Penguin Foundation, following their Knits for Nature campaign which calls for nature-loving knitters to make and donate penguin-sized woolly jumpers to rehabilitate the birds that have been affected by oil spills and fishing boat leaks. Not only will the jumpers keep the penguins smug and warm, but they will also protect feathers and skin from over rigorous cleaning.
In addition to releasing pictures of cute and cosy penguins strutting their stuff in their chic new knits, the Penguin Foundation has even provided special 8- and 4-ply knitting patterns to ensure that all the results are a perfect fit for penguin-kind.
This isn't the first PR-friendly initiative the organisation has run and the company's website heavily promotes a charitable penguin adoption scheme. Knitting has been widely employed by charity promo teams as a successful initiative which also encouraging practical donations, most visibly with Innocent's Big Knit campaign for Help the Aged in the UK alongside many hospital and children's charity campaigns.
Looking forward to the next instalment of cute penguin pics from the folk down under.
The National Rail are once again under fire today, taking attacks from the mainstream media following the release of a report from the House of Commons transport department, which sites a 'callous disregard' shown to victims' families in the aftermath of tragic rail crossing fatalities.
The report details occasions in which National Rail has described victims as 'trespassers', stating 'misuse' of the crossing as an explanation for the incident, even when the victims were trying to use the crossing correctly. It has called into question not only the crisis management of the National Rail, but also the lack of accountability in the whole organisational culture.
Chief Executive, Marc Carne, has offered a 'full and unreserved' public apology and admitted 'failings', promising that changes will be made in the company culture to ensure a safer and more sensitive NR in the future. While the apology seems genuine and investment has been made to improve the security of the crossings, it is too little and too late to pacify either the families affected or Britain's media according to today's headlines.
|Shannon posted on 07/03/2014|
Like Ferrero Rocher? Like deep-fried food? Well, if you head to Mister Eaters chippy in Preston, Lancashire, you might just find the perfect snack.
Well, 'snack' probably isn't the best description for this monster of a treat that's appearing in the national media today. After serving a normal sized batch of deep-fried Ferrero Rocher chocolates and realising they were a big hit with the regulars, John Clarkson who owns the chip shop decided to super size it.
They created a deep-friend Ferrero Rocher that was ten times the size of the real thing, weighing 5kg and containing a whopping 25,000 calories.
His wife, Corinne Clarkson, spoke about how they went about creating the gigantic treat: "We sourced a secret Ferrero Rocher recipe from America to allow us to make a large quantity and then form it into a large ball." They also said that they used "oversized equipment" at every stage.
This isn't the first time the chip shop has hit the headlines, as Mister Eaters was also in the news at Christmas time when the owners decided to deep fry mince pies. What next, a giant deep-fried Cadbury's Creme Egg? Yes please, I'll pre-order 10.
Text messaging service Ask Bongo has been fined £70,000 by the premium phone regulator PhonePayPlus, after children were found to be running up huge bills that their parents were having to pay for.
Ask Bongo claims it 'knows everything. So whether you need to know how to get somewhere, what the footy score is, how to dump your boyfriend or what the meaning of life is, just send a text.'
The text service was advertised on TV during reality shows and at large music events which were largely attended by children. It's been said that some children were unaware that the texts cost £2.50 a time, plus network charges.
Patrick Guthrie, PhonePayPlus' director of strategy and communications, said: "This case involved some high charges and in many cases users were children. This highlights the need for providers to be absolutely transparent about the cost of their service and for parents to discuss with their children how to use services without running up high bills."
|Shannon posted on 06/03/2014|
I hope you've all had a great day today - here's today's good and bad PR. Enjoy. Sam :)
Now I'm no scientist, but I know that when I read about a 13 year old lad being the youngest person in the world to create a working nuclear fusion reactor that it's a pretty big deal.
I watch The Big Bang Theory - that's about as far as my scientific knowledge goes - but the jist of it is that Jamie Edwards created an experiment that uses high energy to smash together two hydrogen atoms which creates helium (aka a star in a jar!).
Jamie had to undertake a science experiment for school, did a Google search and came across Taylor Wilson (the 14 year who was previously the youngest person in the world to create a nuclear fusion reactor). Thinking it was pretty cool, Jamie approached his headteacher who helped him get the materials he needed and the funding to undertake the experiment.
The experiment cost £2,000 and an additional £1,000 has been put into a contingency fund to allow Jamie and others to continue the work as energy efficient as possible.
I'm guessing that someone has had a very bad experience with PC World lately, and I'm also guessing that the anonymous person in question is some sort of computer whizz...
Go to Google, you know you want to. Now, into the search bar type 'PC World'.
Down the right hand side you may well be seeing the company name, some information about PC World from Wikipedia and the logo - but look more closely at the logo... firstly, this the same format as the old PC World logo; secondly, instead of saying "The computer superstore" it says "Like hell, but with worse customer service".
No doubt the company's PR team are rushing around their offices trying to figure out how to resolve the issue, reporting this over and over again to Google in the hope of getting their attention and keeping their fingers tightly crossed that this issue is resolved swiftly.
Either way, this has hit the headlines today and I'm pretty sure most of us have seen the amended logo.
|Samantha posted on 05/03/2014|
Good Tuesday everybody, Lauren here with my take on today's Good and Bad PR examples from around the world.
Sunday evening saw undoubtedly one of the most glamorous and star-studded events of the year as the 86th Academy Awards took place in Hollywood.
The ceremony was hosted this year by comedienne Ellen Degeneres, who made sure none of the attending A-listers went hungry during the marathon SIX-HOUR(!) ceremony. She and her team took it upon themselves to order a selection of pizzas during the live broadcast, with such celebrities as Meryl Streep, Jennifer Lawrence and Julia Roberts making the most of the Italian treat.
The pizza was delivered by co-founder of Los Angeles takeaway Big Mama's & Papa's Edgar originally believed that he was delivering the food to the show's writers and producers of the awards. However, upon arriving at The Dolby Theatre, the gentleman was greeted by Ellen who proceeded to lead him on stage to hand out the margaritas and meat feasts.
Ellen made sure to collect tips from the wealthy stars, including a generous donation of $50 from Brad Pitt and his wife Angelina Jolie. She then invited Edgar on to her chat show yesterday afternoon in order to hand over the $1000 total amount of tips collected during the ceremony.
Regarding his surreal Oscars experience, Edgar made the following comments:
"I was shocked. I didn't know it was going to be something [like] this. It was really crazy," Edgar said on The Ellen DeGeneres Show. He revealed that Roberts is one of his favourite stars: "She was my like woman in dreams. I was always watching her movies back in Moscow," he said. "So it was something crazy to me to deliver [her pizza]."
Something tells me there will be a boom in business for one particular pizza joint in LA this week.
Bad PR for today needs to go to the media journalists and producers who are currently covering the Oscar Pistorius murder case in Pretoria, South Africa.
It emerged this morning that the judge overseeing the case dramatically adjourned the trial over claims a television station breached a court order by broadcasting a picture of a witness who wish to remain anonymous during the live television.
According to the Daily Mail Prosecutor Gerrie Nel interrupted the cross-examination of Michell Burger less than 30 minutes into proceedings, saying he had been informed that her image was being shown. Judge Thokozile Masipa ordered an immediate investigation into allegations, adding:
'I must say this is very disturbing. This may just be the tip of the iceberg and I must warn the media that you are not going to be treated with soft gloves.'
|Shannon posted on 04/03/2014|
Gudentag mon amigos! Lloyd here (fluent in other tongues as ever), with today's good and bad PR...
Apparently there was something called the 'Oscars' on last night. Whatever they are. But the real big news was a 'selfie' taken at the event. The photograph tweeted by Ellen DeGeneres comprised a host of A-List stars, including Bradley Cooper, Jennifer Lawrence, Meryl Streep, Keven Spacey, Brad Pitt, Julia Roberts and best supporting actress winner Lupita Nyong'o along with several other A-Listers on its periphery. The tweet temporarily crashed Twitter as it was retweeted nearly 2.5 million times (it will probably break this figure over the course of today) and surpassed the previous retweet record of a photograph taken of Barack and Michelle Obama following his re-election in 2012.
These stars are proper cool like, so Good PR to the 86th Academy Awards. They're a big deal apparently.
Usually I'm a massive fan of Paddy Power's marketing and PR stunts, however I was left flabbergasted this morning (good excuse to use the word) when I saw its advert for bets on the Oscar Pistorius trial. The main wording reads 'It's Oscar Time - Money back if he walks' where PP is offering refunds on losing bets if he's found not guilty. Of course, the paralympian has no lower legs, so the play on words referring to the saying 'walking free from court' has an entirely different resonance from its usual meaning. It's even mocked up a golden Oscar's statuette with Pistorius's face on it as part of the advert.
There's been outrage in the media about this, with most agreeing that jumping on the back of a murder trial following the death of an innocent woman is in incredibly poor taste. I can't help but think that Paddy Power genuinely doesn't care though. It's well known for risqué marketing, but that's because it knows its target market. The majority of laddish bettors will no doubt find the advert hilarious and probably take advantage of the £2.86 returns (in effect, free money) that PP is offering on the maximum stake of £20 allowed.
Bad PR to you then Paddy Power, but I doubt it will affect business.
|Lloyd posted on 03/03/2014|