10 Yetis PR News
Asda has conducted its annual income tracker survey to reveal that families are in fact better off this Christmas than they were last year. The supermarket giant has further positioned itself as the voice of British families (remember the 'that's Asda price' mum-jeans pat?) and has hit headlines with the results, revealing that the falling costs of petrol, holidays, food and alcohol have combined to leave the average family with £179 per week disposable to spend on festive goods.
Apple is suffering the results of a BBC documentary, Apple's Broken Promises, exposing the working conditions behind the iPhones and tablets which are so popular in the western world. The documentary horrified viewers, and no doubt lost Apple a lot of fans, showing scenes of children digging for tin, workers given no breaks and made to work long hours and what was titled an 'exhausted workforce'. Subsequently, the tech giant has been criticised for 'failing to protect Chinese factory workers'.
The corporation has issued a statement in which it says that it does more than any other company to improve the safety of its employees, implying that unfortunately this is a widespread problem far beyond the Apple empire. Regardless of other organisations, Apple is the one in the spotlight and currently bearing the brunt.
|Leanne posted on 19/12/2014|
Happy Thursday folks. Don't you just love the day after the night before? Everyone in the office has a really sore head and I'm as fresh as a daisy :) whoop!
Anyway, here's today's good and bad PR. Enjoy - Sam.
Christmas is, hands down, the best time of the year; Christmas dinners, Christmas music, presents, family & friends... the list really does just keep going on.
Whilst I am terribly fussy with my food, today's good PR goes to those creating new food items that relate to Christmas.
Over the last few days I've read about the Christmas dinner pizza (Papa John's), the Mince pie Wensleydale cheese and now The pig in blanket hot dog (The Brass Pig). How amazing do all of these sound?!! If I wasn't such a fussy eater, I'd be first in the queue to try all of these - especially the hot dog - pigs in blankets are THE BEST!!
We've all been there at the end of the night... wondering if we have enough money on us to get a taxi home, fearing the idea of having to catch the bus late at night or heaven forbid we think about walking home.
One girl didn't realise until the taxi dropped her off home that she didn't have enough money on her, so she asked him to wait whilst she ran inside to get some change from her mum - when she came outside the taxi driver had gone and it wasn't until the next day she realised he's stolen her new Christmas tree!!!
The taxi company stated that normally their policy is to keep on to your mobile phone, but as the girl had refused to hand over her phone the driver had stolen the tree. They also stated that once the fare had been settled they could have their tree back.
What idiot steals a Christmas tree? Can you imagine how long it too him to get it into his car?! He must've felt like a complete tool afterwards.
I get that some people try to get out of taxis without paying (so not cool!), but that doesn't excuse stealing someone's tree. Particularly when you see the house that you've dropped the passenger off at, so could just as easily knock on the front door for the fare.
|Samantha posted on 18/12/2014|
Hello Yeti fans! Scott here to bring you some Yeti news!
Today is our office Christmas party and therefore the office will be closed after 3.30pm today.
The 10 Yetis Office Will Be Closed Today from 3.30pm.
We will be back open at 9:00am tomorrow morning.
If you're in Cheltenham, watch out for the Yetis celebrating Christmas in-style and busting some moves.
If you desperately need to get hold of us, pop an e-mail to firstname.lastname@example.org and someone will get back to you asap.
Merry Christmas, all!
|scott posted on 17/12/2014|
Happy hump day, PR fans! Scott her to bring you today's instalment of today's Good and Bad PR as Sam is braving the high streets of Gloucester to do some Christmas shopping!
Today's Good PR goes to Dylan Seigel, an eight year old from Philadelphia.
The youngster raised $1million after his best friend was diagnosed with a incurable liver disease.
Dylan's word for awesome is 'Chocolate Bar' so he released the 'Chocolate Bar Book' with multiple memes highlighting the things they did together! The book sold 25,000 copies and raised $1million to research the disease.
Today's Bad PR goes to Facebook (not for the first time!)
The social media giant has released a new app which automatically 'boosts' users' photos when uploaded via their IOS app.
Now, in an already self-conscious society, do we really need a social app to improve our photos? I'd say no.
There is already too much emphasis on improving your photos before posting them online, but why can't we just be happy with the way we look and be truthful to ourselves? Brands like Facebook should be promoting this, not encouraging people to improve their pictures.
To subscribe to our super-fricking-awesome 10 Yetis Newsletter just click on this awesome link and follow the onscreen instructions: http://10yt.is/NL
*Both images courtesy of Metro*
|scott posted on 17/12/2014|
HO HO HO my homies! A somewhat Christmas obsessed Lauren here with my penultimate Good and Bad PR before the big day next Thursday! Here's my pick of the best and worst examples of public relations circulating the news today......
It's a hell of a shame that this awesome example of great PR in the form of a 99 CHEESE PIZZA has taken place half-way around the world, or there is a strong chance I would've taken the day off work today in order to make my way to the restaurant.
The heavenly creation has been designed to coincide with the release of the New Teenage Mutant Ninja Turtles film, as the characters are obviously huge fans of the Italian treat! Officially titled the 'Super Cheese' pizza, the meal has been created by Johnny Di Francesco, chef at Melbourne restaurant 400 Gradi Pizza restaurant, who it just so happens was crowned 'Best Pizza Maker' at the Pizza World Championship in Italy in July. So you just KNOW it's going to be good.
According to The Metro, Pizza Genius Johnny makes his special 'cheese paste' by melting down 94 cheeses and then chilling the mixture until it forms a solid block of multi-cheese. He then covers the pizza dough in a thin layer of the paste and cooks it for 45 minutes.
Before serving, the pizza is topped with a handful of five fresh cheeses - fior di latte, buffalo mozzarella, goat's cheese, ricotta and raspadura.
So. Damn. Hungry right now.......
You've got to feel sorry for celebrity interior decorator and personality Lawrence Llewelyn-Bowen. It's just days until Christmas, AKA the most magical time around, but it's definitely turned into a bit of a nightmare for him this year.
A festive attraction in Sutton Coldfield, Birmingham, designed by the man himself has had to close for good today after complaints from parents as well as a key 'financial backer' dropping out.
The event, which promised to be 'spectacular' upon announcement earlier in the year, received numerous messages on its Facebook page from disappointed visitors - with some raising concerns over 'chav elves'.
Llewelyn-Bowen, who had supported the project on a design-basis only, said he found out via Twitter and is now reportedly 'appalled' at the way the event has been marketed and organised and is desperately worried that the public are cross with him.
A statement on its official website reads: 'We are really sorry to have to tell you this, but as of tomorrow (Tuesday December 16 2014) The Magical Journey, based at The Belfry, Sutton Coldfield, will no longer be in operation.
'We are truly sorry. After all we've been through having to shutdown in the final week is devastating. Although we had quite the time of it in the press and on social media, feedback was great with over 600 four and five star reviews.
|Lauren posted on 16/12/2014|