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10 Yetis PR News

Aug 1st 2014

10 Yetis of Good and Bad Public Relations- Friday 1st August 2014

Happy Friday everyone and happy August - not that it feels like it during this grey and drizzly hour at the Yeti towers! Brighten up your day with our Good and Bad PR...

Good PR

Net-a-Porter are the talk of the town after wishing their boss well in a unique way. The various offices all around the world united in wishing their previous CEO, Mark Sebba, a fond farewell through the medium of dance, song and placards... all of which was filmed and uploaded shortly afterwards.

Sebba took it well (if somewhat awkwardly, who can blame him) in his stride as he shuffled through the office, accosted by hundreds of staff and generally getting ambushed from all angles for selfies and handshakes. After the spectacle, which featured acrobats, a mariarchi band and a live choir, had finished, he's rumoured to have thanked everyone for their well wishes and asked respectfully that they now get back to work...

Great PR for Mr Sebba, as a clearly adored boss, and also for Net-a-Porter, as a pretty cool place to work. Good publicity all round! Let's just hope this doesn't give any other bosses any ideas (namely, ours. The best he'd get is a Costa).

PUBLIC RELATIONS


Bad PR

United Airlines has received some press and social media backlash recently, after a letter was mistakenly sent to a customer in response to a complaint without any of the necessary editing. The [DESCRIPTIVE WORD] letter was sent in a simple template format, without any doctoring to insert customer details, the necessary problem and measures proposed to resolve it. When a customer is already feeling cheesed off enough to make a complaint, messing up on the response is clearly going to aggravate the problem.

Having said that, it could be argued that quite possibly every big corporation has letter templates like this one and every person working in a big corporation has, at one point or another, made a stupid admin mistake. This one is far from the worst; there's no leaked data, offensive language or inappropriate content - this is just a genuine mistake which has slipped through the cracks.

It has to be said that some people working in the department are probably not trusted to draft a professional and sensitive letter, especially when some of the complaints they receive are likely to be downright ridiculous. If there were no templates, most of the correspondence probably wouldn't meet the appropriate standards - not to mention opened up to a myriad of spelling mistakes, typos and grammatical mistakes! *shudders* To some extent, these templates actually protect the customer and are designed to deliver an approved level of service. Admittedly, it's not been quite delivered this time, but it doesn't mean United Airlines doesn't care about their customers.

In the meantime, let's see how the company rides it out. A humorous [INSERT APOLOGY HERE] social media recognition should be more than enough to bolster the brand back to previous security.

PUBLIC RELATIONS

PR Leanne 10Yetis Leanne posted on 01/08/2014

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Jul 31st 2014

10 Yetis of Good and Bad Public Relations- Thursday 31st July 2014

Happy Thursday PR fans! Scott here to bring you today's Good and Bad PR, enjoy!

Good PR

Today's Good PR brings positive news to all the hay fever sufferers amongst us. The days of suffering from snively noses and sneezing fits could well be over, with the help of an app.

Nosee is an app that lets you monitor pollen levels to warn you of any sudden changes in levels. Through placing an external monitor in an outside area, such as your garden, levels will be sent to your smartphone via the app, whilst also monitoring local levels through internet functionality.

Although the app is currently only a prototype, it could change the way that hay fever sufferers operate daily, whilst also making life just that bit easier for those that do suffer.


Image courtesy of Daily Mail.

Bad PR

It really hasn't been a great summer for holiday makers. First, the summer started with news of UK passport delays, which caused anger and problems for many travelling abroad this summer.

Now, information has been leaked that holiday makers will face further chaos this summer as Gatwick, one of Britain's leading airport,s is understaffed on baggage. Swissport, who receive today's Bad PR award, supply the baggage staff for Gatwick's major airlines, including Virgin, British Airways and Thomson.

Although problems are initially projected for this weekend, it is an alarming sign for any Brits who are set to fly abroad this Summer.


Image courtesy of Daily Mail.

PR scott 10Yetis scott posted on 31/07/2014

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Jul 30th 2014

10 Yetis of Good and Bad Public Relations- Wednesday 30th July 2014

Good morning all, we're half way through the week so why not enjoy my take on 10 Yetis' Good and Bad PR. Scott x

Good PR

There's often brilliant pieces that go big that really catch our eye here at 10 Yetis, such as one father's request and these brilliant father daughter images.

The latest big online posts that have caught my eye are Liam Matthews' fantastic celebrity imitations. The American teen has posted a series of images of himself dressed up like some well known celebrities, including Kim Kardashian and Miley Cyrus.

The images have truly spread like wildfire online, with Liam racking up 1.5 million followers on Twitter. The only way to truly appreciate these fantastic images is to check them out for yourself below.

PR Agency


PR Agency


PR Agency

Bad PR

Let's be honest, the Taxman has never been particularly popular. However, he may have taken it a step too far today after plans were announced to claim money back from the public.

Plans have been revealed for the tax man to do a 'smash and grab' on the public's accounts. The proposals will allow the Taxman to gain access to people's bank accounts, without them knowing, and taking money owed to him.

Experts have labelled the proposals as unconstitutional and many Brits will be outraged over the proposals.

PR Agency

PR scott 10Yetis scott posted on 30/07/2014

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Jul 29th 2014

10 Yetis of Good and Bad Public Relations- Tuesday 29th July 2014

Hi Good and Bad PR fans!

Lauren here once again with your Tuesday dose of the winners and losers of the PR world from our point of view.

Good PR

Excellent news emerging from the travel press for cruise lovers this week, after it has emerged that a company is to offer customers the chance to view first-hand views of the arctic, including polar bears, seals, walruses and musk-ox in their natural habitat that mankind has sadly played a part in destroying before it is too late.

The month-long excursion aboard the Crystal Serenity cruise ship will allow passengers to travel through the melted North-West passage to see the sights of the arctic in temperatures as low as -2 degrees (and reaching a maximum of just 9 degrees). Whilst some environmentalists are criticizing the voyage for the fact that it will have a more damaging impact for the habitat than a Boeing 747 plane would create.

The trip of a lifetime will set passengers back as much as £14,000 ($24,000) but the 32-day trip will include adventures such as Helicopter , Zodiac and Kayaking trips, as well as Tundra treks with guides. Experts on board able to provide help and information will include 14 naturalists, explorers, scientists, explorer and photographers.

A spokesperson for the ship made the following comments to the Mail Online:

'Here in the Land of the Midnight Sun, you will bear witness to breath-taking landscapes that few have ever seen, from spectacular glaciers to towering fjords, and experience nature that is truly wild.'

If you are tempted, don't panic you still have over two years to save up as the first voyage won't take place until August 16th, 2016.

Bad PR

Arguably the most controversial and media-shy member of One Direction, Zayn Malik has found himself in hot water after tweeting a politically motivated message from his account to his 13 million followers.

The message which simply read #FreePalestine was uploaded at 5:31pm on July 27th, and has been retweeted and favourite almost 200,000 times already. However, it is being reported today that the 21 year old singer, who was raised as a muslim, has received a barrage of death threats ever since.

Of course, Zayn isn't the first celebrity to tweet their support to Palestine. Barbadian singer Rihanna did the same last week, only to delete the message minutes later after a slew of abuse on the social networking site.

Looking ahead, many are already speculating that the poorly-timed tweet will alienate Zayns Israeli fanbase, with some extreme accounts calling for him to kill himself, and another fan tweeting- "U have fans in #Israel. It broke me that one of my idols wand me to die @benwinstone @harry_styles @onedirection [sic]."

PR Andy 10Yetis Andy posted on 29/07/2014

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Jul 28th 2014

10Yetis Examples of Good and Bad Public Relations - Monday 28 July 2014

Afternoon Everyone, Nick here with today's Good & Bad PR Awards.

Good PR

Our Good PR award goes to Brooke Vincent of Coronation Street fame. It has come to light that two big fans of hers saved up £1,000 each to pay her 'appearance fee' to invite her to dinner. Little did the Corrie star know that this was no swanky gala, but dinner at nandos with the two teenagers for a Birthday meal.

Upon learning of this truth, Brooke went ahead with the dinner, paid her share of the meal and has refunded the girls the fee they paid for her to appear. Bravo Brooke, proof that not all stars are too big for their boots.

As a parting gesture, Brooke tweeted both girls syaing what a nice evening she had and wishing a Happy Birthday! A holy grail for today's youngsters.

public relations


public relations

Images courtesy of The Daily Mail

Bad PR

Today's Bad PR is awarded to Lily Allen. Lily is receiving this awards for two instances. Firstly, her revelation that her recent weight loss is attributed to not eating proper meals and that she survives predominently on crisps. Regardless of whether this is true or not, someone so fixed in the public eye of teenage boys and girls shouldn't really be encouraging this as a way to stay in shape. Bad form Lily!

Additionally, whilst arriving in Sydney, she requested airport police to mock arrest her, purely for a publicity stunt and photograph. This has since been invstigated by the Australian police and caued the officers involved to face police disciplinary. No no no Lily, this really is no way to behave or to promote yourself for that matter, you just look a bit silly and attention hungry. More singing soft songs about Bears and Hares please!

public relations


public relations

Images courtesy of The Daily Mail

PR Nick Sadler 10Yetis Nick Sadler posted on 28/07/2014

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