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10 Yetis PR News

Oct 23rd 2014

Hey there - so, I've been immersed in the news this morning and come across some fascinating things; did you know you could replace the ice within your fridge door with sweets? Yep, that happened. But anyway, getting back on track, here's what I consider to be today's good and bad PR. Enjoy, Sam.

Good PR

New Zealand... home of the kiwi, Lord of the Rings and The Hobbit - oh, and Air New Zealand who create super freakin' awesome in-flight safety videos!

This week Air New Zealand released their latest in-flight safety video. It features two Hobbit fans only just making their flight, getting comfortable in their seats and realising that Elijah Wood is sat across the aisle from them (cue excitement!). The in-flight safety video then begins and we're transported into Middle Earth - it's magical!

The short video includes Elijah Wood (Frodo Baggins), Sir Peter Jackson (the Director), Sylvester McCoy (Radagast) and Dean O'Gorman (Fili the Dwarf). All characters explain the safety instructions in really cool ways, with an appearance of "the ring" too.

I don't want to give too much away, but this is the perfect video in advance of The Hobbit: The Battle Of The Five Armies hitting cinemas throughout December in the UK.

Bad PR

Back in 2010, Michelle Obama made herself a national emblem for healthier eating, pushing for legislation for more fruit, veg and whole grains in school meals. In July of this year she was quoted as saying "fight until the bitter end to make sure that every kid in this country continues to have the best nutrition that they can have."

That's all good and well, and I completely agree with this - however it seems that both the UK and, most recently, the US have taken things a little bit too far.

Schoolkids in the US have tweeted images of their latest school meals;

- an apple, a slice of bread and some breaded nuggets
- a thin slice of bread, a box of raisins and a fat-free chocolate milk carton
- a slice of lunchmeat, a slice of cheese, some crackers and some cauliflower

These lunches aren't nutritional, let alone filling. The kids eating this surely must be starving by the time they get home?! I know I'd be starving a few minutes after attempting to eat what they call lunch. I'm not saying that canteens should serve chips every day, but they need to reconsider, stop tightening their purse strings, and give kids real nutritional meals - an actual balanced diet.

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PR Samantha 10Yetis Samantha posted on 23/10/2014

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Oct 22nd 2014

10 Yetis Examples of Good and Bad Public Relations- Wednesday 22nd October 2014

Hello PR fans, Scott here to bring you today's Good and Bad PR! Quite a lot to choose from today, but I've gone with my two favourites, so hope you enjoy!

Good PR

Today's Good PR award goes to the Waterstones book retailers.

Last week, an American tourist was rather unfortunately locked inside a Waterstones book store in London. He tweeted and instagrammed his escapades inside the locked up store, which gained a rather lot of popularity on social media. The story was retweeted 12,000 times, whilst a load of people tweeted how they'd dream of being locked in the store.

Well... Watersones, along with AirBnB have only gone and made book lovers' dreams a reality through offering 10 lucky winners, as well as their partners, the chance to spend the night at one of their stores. The sleepover will take place this Firday (24th October) in their flagship London Piccadilly Circus store.

Bad PR

Today's Bad PR goes to the British Broadcasting Company, or the BBC as you know it. A while back, it was announced that the BBC would be moving it's BBC 3 service to online only. The BBC Trust's new chairman, Rona Fairhead, has come out and backed the idea, indicating that it will be going ahead.

This is despite the fact that many tax payers, who of course fund the BBC, voiced their disapproval of the move, especially those who are young adults, which are of course the channel's main target audience.

Coming from a television background, I know how disheartening it is to see the BBC move BBC 3 to online only. The BBC's youth channel has long been a place for new talent to be given a chance to explore their new, creative ideas and get a foot in the door of the industry. To move the channel online is a slap in the face of all those young, creative types looking to break into the TV industry with their fresh ideas.


Image courtesy of The Ident

PR scott 10Yetis scott posted on 22/10/2014

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Oct 21st 2014

10 Yetis Examples of Good and Bad Public Relations- Tuesday 21st October 2014

Hello everybody. Here are todays examples of good and bad PR for this breezy Tuesday morning.

Good PR

I am personally awarding the British seaside town of Blackpool the award for good PR today, after it has been announced in the media that it plans to outlaw the provocative styles of clothing made infamous by rowdy hen and stag parties. That's right, prepare to wave goodbye to the man-kini, Blackpool.

The decision has been made by Blackpool council as it becomes one of the first UK boroughs to introduce new Public Space Protection Orders (PSPO's). The somewhat controversial PSPO's have the power and authority to prohibit certain unwanted behaviour in specific areas such as mankinis in family-friendly areas during the day.

Whilst Blackpool might be known in this day and age as stag and hen party central, with 24 hour drinking and lewd behaviour not uncommon, generation back it was a different story. My grandparents for example, used to love taking a trip up to Blackpool in their younger days to visit the pleasure beach and the famous ballroom, and I think the council are simply trying to gain some of the magic of yester-year back.

Blackpool councillor, Gillian Campbell, spoke to BBC Radio Lancashire earlier this week and spoke of the decision to implement the PSPO's: 'We are very keen on those [PSPOs] for our town centre to ban what a lot of people would class as anti-social behaviour - things like street drinking, public nudity.
'We have a lot of stags and hens that come to Blackpool.'

Bad PR

Bad PR today has to go to Parisian opera house, Bastille Opera, who ejected a woman from a performance for refusing to take off her niqab-type veil.

Actors on the stage noticed that the woman, believed to be a wealthy woman from a Gulf state, was wearing the banned item of clothing during the second act of La Traviata. It later emerged that a number of the performer were unhappy to continue performing whilst she was still present.

After being asked by a theatre security guard to remove the veil and refusing, the woman was asked to get up and leave, clearly an embarrassing incident for her and her friends, as well as other members of the audience.

There has been a ban on Muslims covering their face in public in France since the introduction of the controversial law in 2011. Women living on housing estates on the outskirts of major cities like Paris are regularly criminalised with a fine, but this is the first incident of someone being ejected from an artistic venue.

La Traviata? More like La Travesty!

PR Lauren 10Yetis Lauren posted on 21/10/2014

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Oct 20th 2014

10 Yetis Examples of Good and Bad Public Relations- Monday 20th October 2014

Happy Monday folks, I hope you all had a good weekend! Today's Good and Bad PR includes a film premier and a bus driver. Enjoy - Scott!

Good PR

Today's Good PR comes from the film premier of Hollywood A-Lister, Brad Pitt's, new film - Fury.

Brad Pitt, who stars as the commander of a DD Sherman Tank, previously invited Peter Comfort, a D-Day Veteran, to the set of the Second World War film to advise him on the war. Comfort, who is 91, is the last Second World War survivor of the 13/18th Royal Hussars. He was assigned to the Sherman tanks at just 21-years-old.

To thank the Veteran for his expertise, Pitt invited him to the film's premier, giving the 91-year old centre stage on the red carpet. It's a lovely move from Pitt to recognise a true hero of the war, even though the Veteran admitted he had no idea who Brad Pitt was until he Googled him!


Image Courtesy of Mail Online

Bad PR

Today's Bad PR goes to a British bus driver after he threw two men off his bus for being gay.

Jack James, 23, and his boy-friend shared a light kiss on the London bus on their way back from work, which resulted in them being called 'disgusting' by the driver and getting kicked off the bus.

The couple were branded as 'not real men,' before the driver stated that 'it was his bus, and his rules.' The incident is being investigated by Transport London, and I really hope justice is done. Homophobia has no place in our society.


Image courtesy of London24

PR scott 10Yetis scott posted on 20/10/2014

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Oct 17th 2014

10 Yetis Examples of Good and Bad Public Relations- Friday 17th October 2014

Happy Friday folks! Scott here to bring you today's Good and Bad PR, enjoy!

Good PR

I have to admit that I am not David Cameron's biggest fan (in fact, I can't stand him) but I have to give him props today.

Our Prime Minister has today made history by become the first Tory PM to send his children to a state school. It's great to see that perhaps the Tories are actually associating with the 'normal' Briton these days.

Whilst I can't help think that it is a bit of a PR stunt with the upcoming general election, but it is a positive move to show that Cameron has faith in our state education system.

It pains me to say... but well done David Cameron!


Bad PR

Today's Bad PR award goes to the social media app, Whisper.

The app, which claims to be the safest place on the internet through promising it's users anonymity whilst using it. The app encourages users to share personal data about their lives anonymously.

It has been revealed today that the company has been tracking it's users and spying on them. It's dreadful PR for the relatively small app, who will undoubtedly lose their users as it's anonymity was it's USP.


PR scott 10Yetis scott posted on 17/10/2014

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