10 Yetis PR News
Christmas is to PR people what the Olympic Games are to athletes; one big competition. Agencies and in-house teams up and down the country seriously step up their game to try and make sure that it's their clients that get the media mentions that absolutely everyone is after.
Those looking to increase site traffic for Christmas and generate more sales should invest in a PR campaign at least a few months prior to the festive period (hint, hint - that's about now).
So, how do you get the most from your Christmas PR campaign? How do you increase your chances of generating Christmas media coverage? Fear not; we're here to help.
1. Increasing Traffic - If you're looking to get more people onto your website leading up to and during the Christmas period, you'll need to prioritise online coverage and digital PR. Securing print media coverage is all well and good (and certainly helps to gain more exposure) but if you're a web-based business then you are relying on people either memorising your site when they see it in a paper or magazine or remembering to visit it at a later point. It is unlikely people will see your name in print and access your website straight away through one of their devices.
So, make sure you're going after online media coverage and social media mentions. If a journalist doesn't include a link to your site initially, just ask the question. They may well add one in and this will be great for your search engine optimisation (SEO), boosting you up the ranks in the run up to Christmas and making it more likely for people to stumble across your site.
2. Keeping Bounce Rate Down - Once you've managed to get people onto your website through PR activity, it's important to keep them there for as long as possible. There are a number of ways in which you can lower your bounce rate, but the main way is strong, engaging content. Examples of this include having a fun quiz on your website, or an interesting widget (such as a game, generator or calculator) that people will want to use. Widgets that produce some kind of result afterwards that the user can share on their social media channels work best, as they'll then be directing their friends and followers to your site.
Video content is also a good idea for those looking to improve their bounce rate over the Christmas period. Watching videos will naturally keep people on your site for longer, which is important when you're trying to get people to see more of what you have to offer (and what's for sale).
3. Samples - If you have a product that could be a good festive present, you'll want to try and get it featured in the various gift guides that appear in the media in the run up to Christmas. Believe it or not, some journalists start looking for gift guide products and ideas at the beginning or summer, as they have longer lead times and need to file their features and articles well in advance.
The best way to make your product stand out and give it the best possible chance of being mentioned or featured, is to offer journalists samples of the item in question. If they can actually see it in the flesh and try it out, they may be more inclined to write about it. So, if you can spare some Christmas product samples, pop them in the post to journalists at the media titles you want to target.
4. Competitions - Giveaways are big all year round, but publications will often be more inclined to run competitions at Christmas (after all, it is the most wonderful time of the year). What could make people feel more in the festive spirit than getting free stuff? So, if you have product to spare - in the same way that samples work well - make sure you're offering media outlets the chance to have your items as prizes. There are often insertion fees and minimum prize values involved, but not always. Sometimes, offering prizes for the media outlet's social media competitions (e.g. where they appear on Facebook but not in the actual publication) is a win-win situation. These rarely have placement fees and the engagement levels are much better, with more entries also commonplace in this scenario.
5. Be Different - Journalists get fed up with hearing about Christmas very early-on. You have to bear in mind that they've probably been inundated with stories about Santa, his elves and all nine of his reindeer since July (yes, that happens). So, why not launch a campaign that completely ignores Christmas? Do something big, visual and conversation-starting (but not at all Christmassy) in November or December and you'll be much more likely to get your client coverage.
There you have it folks - five ways to get the most from your Christmas PR campaign. Whether it's more Christmas traffic you're after or just a way to get your brand to stand our during the Christmas rush-hour, there are things you can do. These tips are just for starters, but there is plenty more you can be doing to increase your Christmas media coverage.
If you want some more tips and advice, get in touch and see what us Yetis could do to help. And now for the obligatory Christmas cat meme (well, this is the internet after all).
Good morning PR folks, it's Sam here bringing you today's good and bad PR... enjoy!
TUL, a company out of Brisbane, has come to the rescue in a bid to solve one of the biggest pre-holiday nightmares... is my suitcase overweight?!
Yep, they geniuses at TUL have created a self-weighing suitcase that weighs your items as you place them into the case.
Whilst this isn't the first suitcase with self-weighing capabilities, this is the first suitcase that weighs your items as you place them into the case, whilst others require you to fill your suitcase, zip it up and then it will weigh the case. It doesn't sound like much, but TUL are trying to remove a large portion of the hassle of having to force your case closed just to find out your under/overweight and having to reopen the case to start over again.
The TUL suitcase will cost roughly £123 for a medium-sized suitcase, however it's not yet readily available. The chaps behind the idea have created a kickstarter page and need to raise $95,000 / £53,000.
I'm not sure how I feel about paying this much for a suitcase, but I love the concept!
I, personally, hate the thought of ever having to use estate agents - the thought of being at work whilst estate agents are showing complete strangers around your home just unnerves me. Also, I'm quite untrusting of people I don't know, and stories such as this just go to show me why I'm right to be this way...
Jon Charter's wife had just gifted him with a covert security camera for his birthday and he decided to test it out and see what it was like - he installed the camera and left for work. Whilst at work, he remembered the camera and decided to log in and see if it worked or not...
Just as Jon logged in to his camera, George, an estate agent for Your Move Sterling & Co, was showing a couple around Jon home and, boy what great timing, Jon just so happened to see George stealing chocolate from his home!
After seeing the footage, Jon phoned the police, George has since lost his job and the estate agents have compensated Jon and his wife for the situation they've been in - which is all good and well, but things like this shouldn't happen in the first place.
George tried to claim he had recently fainted a lot and needed sugar - if this was the case he should know to carry chocolate around with him, instead of stealing it (if you ask me, he was terrified he'd get in tonnes of trouble with the police and came up with the excuse as a sort-of sob story). I also doubt that Jon logged in coincidentally at the same time George was at his home - but there's nothing wrong with that as I'd want to keep an eye on people in my home too!
This isn't the first story I've heard about estate agents acting inappropriately in houses they're attempting to sell, and I doubt it's going to be the last.
|Samantha posted on 17/09/2014|
Happy Monday PR fans, Scott here to bring you my take on the activity over the weekend. Enjoy!
Today's Good PR award goes to the LadBible.
Everyone's favourite cheeky site have pulled a cracker today to celebrate Prince Harry's 30th Birthday. The online community have covered a van with a giant billboard to celebrate the prince's 30th birthday.
Titled with the words 'Happy 30th Birthday Prince Harry' and the hashtag #HappyAsHarry, the van also features a picture of Prince Harry having a grope of Pippa Middleton's backside!
Whilst I'm sure many men are envious of Harry in the picture, it's a really funny and clever way for the LadBible to promote their often frowned upon site.
Image courtesy of The LadBible/Twitter
Today's Bad PR goes to the ever controversial Kanye West.
The infuriating rapper, come producer, has had an absolute nightmare at a recent gig, where he asked all of those in the crowd to stand on their feet - refusing to perform his next song until they did.
For a start, who does Kanye West think he is? He very clearly has one inflated ego to think everyone must stand for him - I'm surprised he didn't asked them to bow at his feet whilst he was at it.
If this wasn't bad enough, the Gold Digger singer (ironic, eh?) sent his security guards over to investigate why two young audience members had not got to her feet. Then came incredibly prolonged awkwardness, in which Kanye West refused to perform, claiming that either they stand or get thrown out. The crowd then proceeded to chant 'stand up' at the presumably terrified youngsters. These two young audience members had a very good reason for not standing up... they were in wheelchairs.
Kanye you are well and truly a douche bag.
Image courtesy of Mail Online
|scott posted on 15/09/2014|
The weekend is heeeerrree... and no better time than right now to catch up on today's Good & Bad PR. Enjoy x
With tragic beginnings, the news broke today that Manchester Dogs Home was attacked by a blaze which tore through the building, destroying the premises and taking the lives of 60 canines. The naturally heartbreaking story attracted genuine media attention, with communities jumping on board to help out. Local heroes were named for helping rescue dogs from the flames, many people have come forward to rehome those who survived the awful ordeal and, financially, the Home has seen a jawdropping surge in kind donations, raising almost £500,000 on their JustGiving at the time of writing.
It's difficult (and no doubt controversial) to give an organisation a Good PR nom after a disaster such as that, where lives were lost, and by no means was it at all intentional or part of any PR campaign, but the incredible awareness and emotive emphathy that has been raised due to this horrible incident is the result of sensitive reporting and genuine communication from the Home. The support of the community and response of the wider British public definitely grants this my Good PR of the day.
There's misdirected social media, offensive tweets and poor decisions... and then there's the Windsor Liquid nightclub. Good lord. I have no idea if this (national) chain actually employs people to properly manage their marketing and public relations and, at the moment, I am hoping that they don't. Because if they do have actual social media and marketing managers, they are surely going to get fired.
Their beautiful and in no way inappropriate tweet was accompanied by the below picture and reads, with almost poetic fluency:
Want to end up like her? We're giving away a free booth to groups of girls this friday. DM [direct message] us #Mortal
Now, really, what about this wouldn't appeal to groups of girls? Where better is there to spend a Friday evening than in this shining example of an institution, who clearly values these young women, while respecting their right to consent, safety and happiness?
Urgh. Bad PR.
|Leanne posted on 12/09/2014|
Hello all, Yeti Lauren here and today it is once again my turn to bring you all 10 Yetis weekly Insight Blog, in order to give you a little more understanding on the crazy industry that we call PR. Today I will be discussing online PR and traditional PR, outlining the differences and similarities as well as how the two are both still extremely important in their own right.
Whilst there are VERY few industries who can honestly state that the emergence of the internet and technological advances over the past 20 years has not affected them hugely, PR has surely got to be one of the most changed trades.
The internet has completely revolutionised the practice of public relations. It hasn't just altered how the way in which PR practitioners interact with each other, clients and journalists, it has also changed communication techniques themselves.
Whilst completing my final year of university studying for a PR degree just last year, I was educated on the importance of the ever-changing face of public relations, and how being able to explore and experiment with new technologies and new ways of getting our messages across. It was also imperative for me and my fellow classmates to acclimatise ourselves to the transparency of our working environments, due in huge part, to social media.
Email, as well as platforms such as Facebook, Twitter, YouTube and Blogs (such as this one!) mean that those specialising in Online PR have the ability to contact individuals from anywhere in the world, whenever it is suitable for them. The speed of being able to email a large group of media contacts and talk to clients via skype means less time spent travelling and in meetings, and more time dedicated to working on specific actions and projects for clients. Having said this, I do feel that meetings with ongoing clients are crucial at least once every three or four months in order to a proper extended catch-up to discuss all aspects of their accounts.
Here at 10 Yetis, whilst we clearly embrace all things online and SEO related, we are constantly striving to keep the best element of traditional PR exercises a key part of how we operate. For example, once we have sent out client press releases, we make sure that we dedicate a substantial amount of time researching relevant journalists and chasing them up on the telephone to see if it is of interest to them. Whilst there is an ongoing debate in PR over whether or not the sell-in via phone technique is a good idea, with some agencies arguing it is a waste of time and that more than anything it will annoy journalists, we respectfully disagree. I have actually personally found that some of the very best pieces of client coverage and journalist relationships I've secured have been as a result of speaking directly to journalists over the phone and forging strong relationships with different individuals.
One great example of how the online PR and traditional PR crossover has benefitted me is through making sure I am always following the #JournoRequest hashtag on twitter, which is an absolutely fantastic resource for any PR's. By making initial contact through twitter with any requests of use to my clients, I have then used a good old phone call in order to form a relationship and rapport with a journalist which will hopefully help our agency stick in their minds the next time they are writing up a similar story.
In a simpler time, and a less digital era, you spoke to journalists who worked on newspapers or magazines and that was it. PR's now have to also target online and digital teams as well. It can therefore be somewhat of a tricky task deciphering exactly where to send different press releases and news announcements when you are ideally attempting secure coverage across print, broadcast AND online. Although, having said that, I have lost count of the times I have been contacted by a print journalist after they've seen an online piece I generated, or vice versa, so you never know just who might be interested in that you have to offer.
Ultimately, as we travel further into the decade, the changes we will face as PR's will be just as significant as the ones already experienced in the past. All we can do is keep a forward-thinking attitude and roll with the times!