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10 Yetis PR News

Sep 30th 2014

10 Yetis Examples of Good and Bad Public Relations- Tuesday 30th September 2014

Good morning everybody, Yeti Lauren here to bring you todays dose of good and bad PR.

Good PR

Hats off to the team at M&S this morning after they have revealed they are bringing out a new type of 'Vitamin D' mushroom that they have spent five years developing which taste just like any other mushroom on the market, but also contains a healthy dose of Vitamin B5 designed to help fight against fatigue.

As well as providing a massive dose of Vitamin D, which it is believed 70% of Britons have a deficiency in, three of the 'magic mushrooms' will provide an adult with 100% of their recommended daily allowance of Vitamin D, as well as potassium to help maintain normal blood pressure.

Speaking to the Mail Online, Claire Hughes, M&S nutritionist, said: 'It's taken us over five years to bring these mushrooms to our shelves, but it has been worth the wait - they provide 100 per cent of the recommended daily allowance of Vitamin D and are a delicious way of making dinner even healthier.'

If you were thinking these mushrooms would be on the pricey side, then you might be surprised. A box 200g box will only set you back £1.20, a bargain for the typically very overpriced M&S!

Bad PR

Toupee wearing celebrity and billionaire business tycoon Donald Trump managed to land himself one heck of a Twitter embarrassment yesterday after he decided to retweet a followers seemingly harmless message to his 2.7m followers.

The outspoken Apprentice USA magnate was tricked into retweeting an image of Fred and Rose West, the serial killers convicted of the murders of women in the early 1990's. A twitter user going by the name of @feckhead wrote to Mr Trump 'My parents who passed away always said you were a big inspiration. Can you pls RT for their memory', with a picture of the infamous couple below. Understandably, this caused a huge social media backlash as users from around the world messaged @realDonaldTrump to inform him of his faux pas.

Whilst we here at 10 Yetis do feel some sympathy to Donald, who is primarily based in the USA where the West case probably didn't make as many headlines as here in the UK, one does have to question how those around him could allow him to make such a mistake. With an empire as huge and as influential as his, surely he has a team checking everything he publicly announces or shares to the world. Bet they won't be making that mistake again!

Naturally, as with most stories similar to this, the incident has led to a whole host of tweets mocking the star, leading him to tweet the possibility that he may be suing the mysterious twitter user.

PR Lauren 10Yetis Lauren posted on 30/09/2014

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Sep 29th 2014

10 Yetis Examples of Good & Bad PR - Monday 29 September 2014

A very happy Monday to you all, some more of our Good and Bad PR Awards to get stuck into today.

Good PR

Today I'm going to have to give this to the European Ryder Cup team for winning the famous trophy for the third time in a row in yesterday's showdown with the United States at Gleneagles in Scotland.

Not only did the Europeans thrash the Americans in the 40th outing of the Cup, but they did it in a way that only ever promoted camaraderie, sportsmanship and a strong team ethic, where every single member of the team was important, from Rory McIlroy to the club cleaners.

Unlike the hostile scenes of Valhalla in 2008, the support at Gleneagles set the tone for a competitive, but ultimately good-natured tournament where Europe showed America exactly how to bond as a team and accept the decisions of the Captain. Are you listening Mr Mickelson?

Congratulations Europe!

public relations

Images Courtesy of the Daily Mail

Bad PR

Today's Bad PR Award is being given to royal grocer Fortnum and Mason for their king-sized error (see what I did there?) in falsely claiming that much of it's produce was being sourced from the Royal Windsor Estate despite Buckingham Palace retracting their produce from the retailer in August.

The Piccadilly retailer has been forced to issue a grovelling apology to the Queen and it's Customers for what they are playing down as a labelling faux pas, but this will probably do very little to ease the heat on them in the short term.

Perhaps HRH will receive some great discount on litre spirit bottles in time for Christmas!

One was NOT amused...

Images Courtesy of the Daily Mail

PR Nick Sadler 10Yetis Nick Sadler posted on 29/09/2014

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Sep 26th 2014

10 Yetis Examples of Good & Bad PR - Friday 26th September 2014

Happy Friday PR fans! Leanne is swanning off on her honeymoon to Los Angeles (jealous, much?) so I'm standing in to take over her Good and Bad PR! Enjoy, Scott!

Good PR

Sometimes you read a story and it just really touches your heart. Today, exactly that happened.

A Washington neighbourhood has started their Christmas celebrations early. Now, normally this would really irritate me. I love Christmas, but early Christmas celebrations are a real bugbear. However, this Washington neighbourhood has done so in honour of a gentleman who has been diagnosed with cancer, and has been given just a few weeks to live.

Frank Henderson was diagnosed with cancer, and only given a fortnight to live. His family planned a host of activities to celebrate his final weeks with him, including Christmas in September. The local community have really got on board and made it a Christmas to remember for Frank, through decorating their houses for Christmas this early, and really getting in the Christmas spirit.

It's a real touching sentiment from the local community, and one that I'm sure will be his last few weeks memorable.


Image Courtesy of Daily Mail

Bad PR

Rememer Magaluf girl? Yeah, well I think we've got a new version.

Circulating around social media has been a video of a snapchat story of a British student who filmed every girl he 'snogged' on a night out. He accumulated 30 girls and 1 boy during the night.

Now, it's really bad news for British universities and the partying culture, whilst only fuelling the fire of sexual abuse at British Universities.

James Heseltine is the 'lads' name, shame on him.

PR scott 10Yetis scott posted on 26/09/2014

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Sep 25th 2014

10 Yetis Examples of Good & Bad PR - Thursday 25th September 2014

Happy Thursday PR fans! Scott here to bring you today's edition of Good and Bad PR - enjoy!

Good PR

Today's Good PR award is shared by two awesome dads.

The first award goes to Paul Brett who spent £50 on a 130-foot disused water slide from a local leisure centre. Paul has put the water slide in his garden for his kids to enjoy! What an awesome Dad, and I know one water-slide-loving Yeti will be massively jealous!

The second recipient of the Good PR award is a Danish father who revealed to his son's that he had won £1.6million on the lottery. He filmed a meeting with his two children in which he revealed his winnings by handing the boys big wads of cash and an ipad each. He slowly teases them, revealing more money each time, until he reveals the true amount of his money.

Am I the only one that wishes I had these two awesome dads? (As well as my already awesome Dad - just in case he is reading...)



Bad PR

The recipient of today's Bad PR award is Climax Promotions (no, me neither).

The Cardiff promotion company have come under intense scrutiny this week after it was revealed that they distributed wall charts to freshers that allowed them to record their sexual conquests, as well as each time they were sick on a night out.

Climax, who were also involved in controversy last year after publishing a tshirt that read 'I raped her and she cried,' will surely lose many customers after this. After all, who would want to be involved with them?

It's also made even worse by the increasing debate in the UK surrounding sexual abuse at universities.


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PR scott 10Yetis scott posted on 25/09/2014

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Sep 24th 2014

10 Yetis Examples of Good & Bad PR - Wednesday 24th September 2014

Afternoon PR fans! Below is what I think makes today's good and bad PR cut. Enjoy - Sam

Good PR

The Lion King hit the stage in 1997 and has recently been crowned 'The biggest box office earner EVER'!!!!

Since hitting the stage, the show has made over £3.8 billion in ticket sales ALONE, taking more than £30 million in the Lyceum Theatre in London's West End every single year!

If you've never been, I strongly urge you to go.

I was recently surprised with a weekend away in London and tickets to go to the Lyceum Theatre to see the Lion King. It has gone down in history as one of my favourite nights of all time. Just looking at the theatre is an experience within itself, but when you enter and see the gift shop, prepare to just throw all of your money at the cashier. We'd heard great reviews, but asked the dude in the shop what it was like - he said,

and I quote, "The first 5 minutes are well worth the cost of your tickets alone - and it just continues to get better." Boy, was he right! The costumes, the stage, the singing... I can't possibly see how any West End show can ever beat the experience of going to the Lion King.

I don't want to give too much away, but those on the floor have an Elephant walk amongst them, the people playing the drums are up in the boxes and the masks are completely out of this world - you spend the first half an hour wondering if they're fixed and it's a trick of the light, but they really do move to cause dramatic effect. You laugh, you cry, you walk out feeling like nothing will ever compare to what you've just witnessed. It really is unreal.

Bad PR

There's been so much hype around the iPhone 6 Plus, but after finding out that they unexpectedly bend, I'm glad I didn't rush out to get myself out.

Yep, you read that right... they bend! A mobile phone bends. Oh my days. I suppose it's better than breaking, but they are not supposed to do that... end of.

Some users have reported that after having their mobile phone in their pocket for a period of time, they've discovered the screen to be bent. Twitter users are dubbing this 'bendgate' and taking the time to "thank" Apple CEO Tim Cook for the unintended feature.

It's been noted that the thinner design and use of aluminium on the phone can cause the phone to misshape if pressure is applied, however this shouldn't be the case. This issue should've been detected and resolved before the phone made it to the market and went on to sell over 10 million handsets within the first 3 days of launching.

I don't know about you, but if I do come to purchase an iPhone 6 Plus, I definitely don't want it to bend and distort.

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PR Samantha 10Yetis Samantha posted on 24/09/2014

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