10 Yetis PR News
Hello All- Emma here with today's good and bad PR...
Have you ever sat at the table on Christmas Day and thought, "if only this delicious roast turkey dinner had come from a tin, so I could play my video games for longer!" Then you are in luck my friends.
Game has unveiled the 'Christmas Tinner', the full Christmas dinner in a handy tin, to allow for less time wasted on cooking and eating; and more time gaming. The tinner includes 9 "delicious" layers of Christmas dinner, including scrambled egg and bacon, two mince pies, turkey and potatoes, gravy, bread sauce, cranberry sauce, brussels sprouts with stuffing, roast carrots and parsnips and Christmas pudding. The tinner was launched after the brand conducted a study that found that just under half of gamers intend to spend the majority of Christmas on their consoles (a rather sad fact) and so developed the meal with gaming dedication in mind.
The Christmas Tinner has got some excellent coverage so hats off to Game- but I don't think I'll be trying the Tinner anytime soon.
Mmmmm Christmas in a Tin
Whenever something of huge cultural or social importance happens, you can bet your bottom dollar that some plonker on social media will attempt to biggyback said event to their own gain. Step forward, Gaz from Geordie Shore.
As everyone knows, Nelson Mandela passed away yesterday, with the world now in mourning and many turning to social media to pay their respects. Gaz from Geordie Shore, however, has used the event to promote what appears to be a nightclub event he's holding, announcing last night on Twitter: 'In light of the sad news tonight gonna give away 4 pairs of tickets to the #UpYourGame launch party tomorrow nite x'
Unsurprisingly, he's faced some pretty hefty backlash for his insensitive tweet. When will people learn- don't piggbyback on disasters or upsetting events to sell your brand!
|Emma Kent posted on 06/12/2013|
Hey you! Here's today's good and bad PR :)
A 5 year old girl, known only as Faith, has written to John Lewis in Cambridge apologising for knocking a Christmas bauble over and breaking it when she was in store. Racked with guilt, she wanted to pay for the broken bauble, taping two £1 coins to the letter.
The letter was sent to the 'Christmas Department' of the John Lewis store with no return address of indication as to who the little girl was. John Lewis want to track down this little girl to thank her for being honest and paying for the broken bauble, as well as offer her something from the store that she would like.
It's so sweet that the staff of John Lewis want to track down Faith. Do you know who she is?
Just days after the Government announces it is set to cute green levies, E.ON has announced that it is set to be the last of the 'big six' to increase their costs by almost 4%, which would incur an additional cost of £45 for more than 4 million households.
Just recently it was announced that E.ON were planning to increase their energy costs by 6.6%, almost double the cost of inflation, but ministers intervened on Monday and they're capping the increase to almost 4%.
|Samantha posted on 05/12/2013|
Morning folks! Hope you all had a nice treat waiting for you behind door No.4 on your advent calendars today (I really need to buy one). Here's today's good and bad PR. Enjoy :)
The past few weeks I've seen numerous companies jump on the bandwagon of another company's PR stunt with their own tongue-in-cheek campaign. Domino's have recently decided to do this and have managed to do it well.
Recently British Airways launched 'The Magic of Flying' #lookup campaign with interactive billboards that provide flight information of passing planes and a small child pointing & following the plane as it flies overhead.
Domino's have revealed interactive billboards very similar to the of BA's. The advert features a small child looking down and pointing at Domino's delivery drivers, providing information of who the pizza delivery is for and what they've ordered, showcasing the hashtag #lookdown.
Fantastic use of piggyback marketing.
Lindsay Lohan is preparing to sue Rockstar Games, the makers of GTA V, for creating a character that is similar to Lindsay in many ways.
The character - Lacey Jonas - spends time whining about being followed by paparazzi (something Lindsay regularly does) and visits a hotel resembling Chateau Marmont in West Hollywood (somewhere Lindsay lived for a period of time).
It's not been confirmed whether or not Rockstar Games used Lindsay for inspiration, but does she have a leg to stand on? I'm sure many people could turn around and say that they look like the character Lacey Jonas, but you don't see them all pursuing a lawsuit. OK, some of the lifestyle traits are similar, but the general feeling among the press seems to be that Lindsay is just seeking attention and will get laughed out of court.
If Rockstar Games did use her as inspiration, surely she should feel flattered?!
|Samantha posted on 04/12/2013|
Happy Tuesday 3rd of December everyone- everyone feeling nice and Christmassy by now? Here are my examples of today's Good and Bad PR for you to take a look at.
What a day yesterday must have been for diver Tom Daley. The Nineteen year old Olympic champion used an open and frank five minute YouTube video to announce to the world that he is bisexual, and has been in a relationship with another man since April this year.
As soon as the video went live, the media started going crazy and it seemed you couldn't log onto a news site without being confronted with the emerging news of the athletes confirmed sexuality. The decision to come out as gay or bisexual in our society is undoubtedly a tough one for any individual, yet for a sportsman is comes with the well-documented challenge of dealing with any internal homophobia or criticism from fellow athletes or industry insiders.
Tom has thanked his fans and twitter followers for their words of love and support following the announcement, and he has stated that he is relieved to have gotten the news off his chest and that he has 'never been happier.' While the substantial amount of coverage could have been deemed a little too over the top in terms of exposure, it has helped to garner support from the likes of famous names David Walliams, Jack Whitehall and Clare Balding. Hopefully the bravery of the young Olympian will continue to generate a positive impact on many people who may be in a similar position to Toms.
Not a great start to the month of December for the eternally festive Marks and Spencer as it has emerged today that the retailer is recalling thousands of packs of Scottish mussels following concerns over a possible link with cases of food poisoning.
The Food Standards Agency has advised any consumers who may have purchased any ready meals containing Mussels or Clams not to eat them under any circumstances, and instead contact their nearest Marks and Spencer's store for a full refund.
A spokesperson on behalf of M&S has come forward today with the following statement:
"At Marks & Spencer food quality standards and our customers' enjoyment of our products are key priorities for us. We take this very seriously, and as a precautionary measure, we have recalled all packs of M&S mussels, which should not be eaten by customers.
The affected products have already been removed from our stores. However, if customers have already purchased these products, they should return them to their nearest store for a full refund as soon as possible."
Considering M&S Food relies heavily on Christmas sales, this probably couldn't have come at a worse time.
|Lauren posted on 03/12/2013|
We love a bit of Christmas here at 10 Yetis. We've already got our Secret Santa's sorted in eager preparation. So it's no surprise that we're loving the work of our social media team over at A Social Media Agency, who teams up with the web development dream team at Forrk.co.uk to create the only social sharing app you'll need this Christmas.
In order to make Santa's life a little bit easier this year, SocialSanta.co aims to work out who has been naughty and who has been nice by analysing your tweets.
It's super simple to use. All you have to do is authorise the app on your Twitter account, click a couple of times, and then you get your result. The app analyses your tweets to see whether you've managed to rein in your swears enough to be allowed onto the nice list, or whether your potty mouth has earned you a lump of coal in your stocking.
So what are you waiting for? Head on over to the site and let Social Santa work out whether the big man will be visiting you this year.
|Lauren posted on 03/12/2013|