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10 Yetis PR News

Apr 15th 2014

10 Yetis Examples of Good and Bad Public Relations - Tuesday 15th April 2014

Lauren is out today, so it's Lloyd filling in the Tuesday slot for good and bad PR.

Good PR

Good PR for me is a simple one today, but certainly a good one for Marks and Spencer. It's releasing a new product this month, which is essentially fish and chips, but as ever with M&S it isn't just any portion of fish and chips; it's a Marks and Spencer portion of fish and chips.

It's effectively a mix of those two British staples; pie and fish and chips. It contains chunks of cod, pea puree and tartar sauce held together with pastry and topped off by a chip lid.

M&S food is right up there with some of the best and whilst other areas of its business have struggled (I certainly wouldn't buy clothes from M&S) the food hall has been where it's shown most growth and with creations like this it's easy to see why.

With several media outlets reporting on the new food concoction, it's good PR to you, M&S. Take a look at the picture below and see if it tickles your fancy...

Public Relations


Bad PR

Ah social media. Sometimes it works wonders for companies, and other times it doesn't. Falling firmly in the 'it doesn't' category is a tweet made from the official account of US Airways.

A customer had tweeted them to complain about their experience of its service only to receive a tweet containing a pornographic image in response. The actual wording of the tweet was innocuous as it said "We welcome feedback, Elle. If your travel is complete, you can detail here for review and follow up." The attached picture however was of a model Boeing 777 entering what most definitely wasn't an aircraft hangar. I shall merely say 'lady garden' to give you a hint.

The airline was forced to issue an apologetic tweet (see below) and put together some questionable excuse as to how it happened, which involved flagging an inappropriate tweet that it had received and accidently (somehow) attaching it to its response. I however immediately suspect a rogue employee having a laugh. The airline says it's investigating.

Bad PR to you, US Airways.

Public Relations

PR Lloyd 10Yetis Lloyd posted on 15/04/2014

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Apr 14th 2014

10 Yetis Examples of Good and Bad Public Relations- Monday 14th April

Happy Monday everybody- as my colleague Lloyd is off loving life in Poland until tomorrow, it's Lauren here to start off your week with a Monday dose of good and bad PR!

Good PR

And the award for best boss of the week goes to.........

A boss in Birmingham is definitely in contention for the most awesomely awesome boss of the week after it was reported on last night that he gives all seven of his lucky employees Monday morning off work so that they can catch up with the latest episode of Game of Thrones at the same time it is broadcast in America.

24 year old Dan Rice, who runs bespoke products website handmake.me, decided to reward his employees to a lie-in on Mondays after they began grumbling about seeing online spoilers regarding the immensely popular fantasy series. In order to combat this, the thoughtful boss allows workers to view the latest episode over a leisurely breakfast on Sky Anytime, where it becomes available 19 hours before the Monday night broadcast on Sky Atlantic.

Talking to the Metro, Mr Rice gave the following reasoning behind his wacky idea:

'After the last series, a lot of our employees were getting really annoyed about accidentally seeing spoilers, A few of them were distraught after learning about the Red Wedding episode online. We decided to put something in place to stop these incidents occurring.'

This is clearly a very simple yet effective PR stunt. However, by mixing into the story one of THE most talked-about TV shows around at the moment, Dan and his company have ensured that they will be the target of many, many jealous tweets from workers attempting to persuade their boss to let them do the same thing! Nice work.


Bad PR

Bit of a bad weekend following a bit of a rough week for ex-Blue singer and celebrity big brother contestant Lee Ryan.

It has been announced by a spokesman that the 30 year old will be entering The Priory rehab clinic for drink and drug problems this week. The news comes just 48 hours after he was arrested late Friday night for erratic driving , which subsequently led to the discovery on a class A drug on his person after he refused to provide officers with a specimen at a West London police station. It has been reported that Mr Ryan will appear before magistrates on May 2nd.

Speaking to the Daily Star, Lee Ryan said of his arrest:

"I know I've let people down. Being arrested and ending up in a cell was the biggest wake-up call to me. It made me ¬realise there is a problem I can't keep ignoring. I need to do something about it."

He continued:

"Me going to rehab isn't a cop-out. I still take full responsibility for the way I've behaved. There is nobody to blame but myself and I'm deeply ashamed of what has happened. I am doing this because I have finally admitted I need help. I want to stop hurting the people around me."


PR Shannon 10Yetis Shannon posted on 14/04/2014

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Apr 11th 2014

10 Yetis Examples of Good and Bad Public Relations - Friday 11th April

Happy Friday folks! Here's the PR of the day from me, Leanne.
Have a good weekend all!

Good PR

This week's good PR goes to Price George, for becoming an international trend setter after his very first sequence of public engagements. It's been reported that both My1stYears.com and SaveTheKoalaShop.com have experience a huge boost to their sales following the royal visit to New Zealand, which has seen our little prince bedecked in their finery for his engagements thus far.
A personalised sweatshirt, worth £25, was the item of choice from My 1st Year and a very appropriate Kangaroo rucksack took royal interest from Save The Koala Shop. Both products sold out within days of George's appearances, and the items are now being pre-ordered by fashion savvy parents who want a slice of the royal action.

Congrats to those companies for attracting royal attention. Fan fashion is obviously where it's at according to these business booms.

Public Relations

Bad PR

While our royal family has been soaring high this week, our political system has crash landed with further accusations of sexual harassment at Westminster. Reported on Channel 4 last night and taking centre stage as the lead story of the Huffington Post today, a group of MPs have been exposed for drunkenly harassing their young aides and exploiting voluntary parliamentary research. Aides have also accused the authorites of ignoring a problem which is widespread throughout Westminster, making this even worse with whispers of cover ups.

Perhaps unexpectedly, the documentary showed the young men are much more likely to be victims than their female counterparts, describing how many MPs would drunkenly flirt and make inappropriate remarks and invitations to the young men.

The portrayal of this predatory environment is yet another mark against our political system, which is already shaken by the expenses scandal. The Westminster PR machine must be working overtime to distract from these damages.

Public Relations

PR Shannon 10Yetis Shannon posted on 11/04/2014

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Apr 10th 2014

10 Yetis Examples of Good and Bad Public Relations - Thursday 10th April 2014

Good PR

A food blogger has received some great media exposure for his blog after a new barmy sarnie creation which he has dubbed the 'Alphabet Sandwich'.

This isn't the first time that Nick Chapman of Dude Foods has thought up a calorific creation, as he previously made a McDonald's burger which contained from everything on the fast food chain's menu. He called it the McEverything.

The Alphabet Sandwich contains ingredients starting with every letter of the - yep, you guessed it - alphabet.

The blogger spoke of how difficult it was to find a food that starts with the letter 'X', but he got there in the end. Here is a list of the ingredients included in the Alphabet Sandwich:

Avocado, Bacon, Cheese, Doritos, Egg, Fish sticks, Garlic bread, Ham, Italian sausage patty, Jalapeno peppers, Krispy Kreme doughnut, Lettuce, Macaroni and cheese, Noodles, Onion rings, Pepperoni, Queso blanco dip, Ramen noodles, Spinach, Turkey burger, Usingers bratwurst, Veal Parmesan, Waffle, Xylocarp (coconut), Yams and Zucchini.


Bad PR

A nursing home in New York is being sued for apparently hiring strippers to 'entertain' its elderly residents on a regular basis. The East Neck Nursing and Rehabilitation Centre on Long Island has been hit by a lawsuit, after the family of an 85-year-old woman raised the alarm about the shenanigans. The family is seeking a 'seven-figure' sum in damages.

The lawsuit claims that the resident, Bernice Youngblood (a dementia suffer) was the victim of 'disgraceful sexual perversion' when she ended up having to watch an unwanted performance by a male stripper.

Ms Youngblood's son found a photograph of a semi-naked man gyrating in front of her as she stuffed dollar bills into his boxer shorts. The family said this money was supposed to be locked away safely, so they were probably questioning how she got hold of it for the strip tease show. They also claimed that a nurse tried to snatch the photo back when Ms Youngblood's son found it among her belongings.

The nursing home isn't denying that the stripper was there, claiming it was part of an entertainment event. They paid the $250 fee for the stripper to make an appearance.

In a press conference, Ms Youngblood told a press conference that she didn't have any specific recollection of the details of the incident. This will either go one of two ways; people will be queuing up to get a place at the nursing home with the regular stripper events, or families will be reluctant to send their relatives there. It will probably be the latter.


PR Shannon 10Yetis Shannon posted on 10/04/2014

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Apr 9th 2014

10 Yetis Examples of Good and Bad Public Relations- Wednesday 9th April 2014

Afternoon folks - Sam here, bringing you today's good and bad PR, purely because it's that time of the week again :) enjoy!

Good PR

Chris Hallett, 44, has quit his job and is using his life savings to fund his 15,000 mile journey 'Scooters for Goalposts' from England to Brazil in aid of UNICEF.

Chris previously worked in IT, but has decided that armed with his Vespa and sidecar he is going to take the scenic route to the Football World Cup in Brazil, passing through the US, Mexico, Honduras, Costa Rica, Ecuador, Chile, Argentina and Uruguay.

The plan is to stop off at various locations and let the public attempt to score a penalty goal into his sidecar - with him as goalie. If they manage to score, they're allowed to lift his replica World Cup trophy and celebrate however they see fit. 

Conditions aren't great for Chris - he's got the worst of both worlds; if he was on a bike he could weave between traffic, but can't because of his sidecar, whereas if he was in a car he would be able to stay dry and warm. However, he's having fun along the way, recently having stopped off at the Swiss Alps for a spot of snowboarding.

Chris is hoping to make it to Copacabana Beach by in time for the World Cup kickoff on June 12 - we wish him all the luck!

Donations to UNICEF can be made via Chris' website scootersforgoalposts.com


Bad PR

Toyota is having to recall a whopping 6.5million cars over numerous arising problems, including issues with the steering wheel and seats that have been installed. It's not just one model that's being recalled either; the list includes Yaris, Hilux, RAV4 and Urban Cruiser models.

Whilst the majority of the cars being recalled are in North America, 825,000 are being recalled in Europe - of which 35,000 are within the UK.

Whilst Toyota have issued a statement that these issues have not yet caused any accidents, this is the biggest recall the company has ever had to do and will affect the company's reputation.

If you have one of these cars and aren't sure if you should expect a call from Toyota or not, you can check if your car is on the list of vehicles that need to be recalled by visiting the Toyota website and use the registration num ber search function.


PR Samantha 10Yetis Samantha posted on 09/04/2014

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