10 Yetis PR News
It's Wednesday, which means one thing; it's Sam bringing you today's good and bad PR (you can find more of this over at @SamSummersPR)
You always hear stories about millionaires making more money than they could ever even think about spending, so when you hear about your average working mum becoming a millionaire you give the story a read and try to pick up some tips.
Rena Nathanson and her father created Bananagram, a game that sees you racing against the other players to build crossword grids out of the letter tiles. The game was created to keep Rena's children entertained whilst they were young, yet as her children seemingly loved the game she decided to reproduce it and make it available to buy on Amazon.
The first 50 Bananagrams sold out immediately, so another 500 were made and soon Rena began distributing the product from her kitchen.
Recently, on Amazon UK's 15th anniversary, Amazon have named the Bananagram it's bestselling toy of all time... ALL TIME!! It's even rumoured that cast of Downton Abbey play the game between scenes - this is awesome.
The tip to take away from this is that you could create something and think nothing of it, yet over the space of a couple of years it could soon become one of the hottest products on the shelf, making you a millionaire!
The best part about this story though is that Rena hasn't let the money go to her head... she even still lives in the same 3 bedroom house she raised her children in. The only difference now is that she doesn't worry about how she's going to pay her bills and she finally owns a car with electric windows.
I hope you're all enjoying Cheltenham Race Week! I for one can't wait for the office sweepstake on Friday - keep your fingers crossed for me please, or just send me the luck of the Irish :)
There is so much to enjoy about Race Week - the horses, the jockeys, the atmosphere, the food, the alcohol, the Irish... and the list goes on. But there's one thing that's undeniable - without the horses, there would be no Race Week.
Jockey Ruby Walsh's horse, Our Conor, had an unfortunate accident during one of yesterday's races that led to extensive back injuries - the only humane thing to do was to put the horse down. Whilst every year a handful of horses have to be put down as a direct result of an accident whilst racing, Ruby Walsh's response to the incident has shocked many;
"Horses are horses. You can replace a horse."
Yes, he really did say that! Of all people, Ruby Walsh should understand better than anybody the importance of horses, especially considering he'd have never won 38 Cheltenham Festival races without them, he wouldn't be going for his eighth leading rider's award and would definitely not have the fortune in his bank that he does.
I've had a cat for the past year and I can't bear the thought of anything happening to her! I know that my cat and these horses have very different situations, one enjoys cuddles and jumping all over me in the middle of the night, whilst the other has been bred with the purpose of racing, but my point is that surely he creates a bond with these horses?! To dismiss one having to be put down is seemingly heartless.
I sure hope all jockeys don't take this attitude with racing horses...
|Samantha posted on 12/03/2014|
Good Afternoon and Happy Cheltenham Race Week everybody.
It's Tuesday, so obviously it's Lauren here once again to keep you up to date on your fix Good and Bad PR for the day!
Oh Beyonce, she really can do no wrong can she? Not only is she arguably THE most talented singer and performer in the world, a loving mother and wife to Blue Ivy and rapper Jay-Z, she also seems like a someone who we would all LOVE to be best friends with (I know I would!).
Good PR goes to the one they call Queen B today as a result in her involvement in a new public service announcement in America for the Ban Bossy campaign. The singer appears alongside Jennifer Garner, Jane Lynch, Diane Von Furstenburg and Condoleezza Rice in a YouTube video calling for increased empowerment to women who want to achieve their ambitions and become leaders without the fear of being labelled as 'bossy' or 'pushy'. All of the high-profile woman featured in the video have, at one point in their lives, been described as bossy (or worse!) as a direct result of their passionate ambition within their chosen career fields.
The campaign was originally started by LeaninIn.org, the non-profit organisation set up by Facebook Chief Operating Officer Sheryl Sandberg. Sandberg decided to start the campaign after she noticed that a worrying amount of women with successful careers had at one point been called bossy by those who should've known better, such as teachers, professors, employers and even parents!
My favourite part of the video features Beyonce quoting this inspirational line:
"Be brave, be you. I'm not bossy, I'm the boss."
Well said Beyonce, well said.
You can watch the video here- http://youtu.be/6dynbzMlCcw
Bad publicity all round for this story, although one that I must admit gave me more than a few laughs as I wrote it up for your entertainment.
A husband and wife in New Jersey, USA are suing their two realtors (estate agents to you and I) after discovering that the pair had been using the house that they were trying to sell to meet up for their adulterous "sexual escapades".
Presenters on the US television show, Inside Edition, yesterday featured snippets of the exposed footage, which displays Jeannemarie Phelan and Robert Lindsay meeting at the home of Richard and Sandra Weiner sometime between November 2011 and January 2012. The Weiners are suing the ex-Coldwell Banker Residential Brokerage employees on the grounds that they priced the house they were SUPPOSED to be selling too high, and in turn keep using it for their adulterous rendezvous'.
As if that wasn't scandalous enough, Phelan and Lindsay are now counter-suing Richard and Sandra Weiner after claiming that Mr Weiner attempted to blackmail the couple into giving him and his wife money after the discovery of the tapes, something that Mr Weiner denies strenuously.
Hal Maxwell, the no doubt slightly embarrassed president of Coldwell Banker Residential Brokerage in New Jersey, told Inside Edition in a statement:
'The alleged misconduct at the home does not in any way represent how we conduct business as a company and that immediately after learning of the allegation of improper behaviour the company ceased affiliation with the agents.'
|Shannon posted on 11/03/2014|
Hi PR fans!
PR Exec Lauren here once again to give you a little insight into how we work and operate here at Yeti Towers.
Today's blog is focused on how brands can successfully turn their existing press releases into video versions with the intention of reaching an even larger target audience, and in turn gaining even more coverage and exposure for their campaigns.
First of all, let me give you a brief outline as to what exactly we are talking about here.
Officially, a 'video press release' constitutes as an accompanying video-recorded release that contains exactly the same information and quotes as one would traditionally find in an old-school written or typed press release. It may seem like a hell of a lot more work and effort than a standard written press release, but the possibilities of what you brands can achieve for a particularly special stunt or campaign are endless.
With the power of an accompanying video version of a press release comes the awesome ability to add imagery, sound, visuals and basically anything else that will help to bring a clients story to life. In turn, this will hopefully gain a journalists attention and interest and inspire them to write up your story.
Nope, not so simples. Sad face.
The truth is that many journalists are extremely set in their ways when it comes to receiving press releases and information from PR's. The majority still prefer to receive an email from a PR notifying them of a clients story or news. A recent study even highlighted that the vast majority of national journalists would much prefer to have a story pitched to them via email, or even over the phone, rather than over social media. You can therefore imagine how tricky one might find it to get journalists engaged in a video when they are still so set in their ways.
Having said that, it is always worth carrying out your research and attempting to tailor-make a really strong media list full of journalists who have already proven themselves to be one jump ahead of their peers by running stories that have included accompanying video releases. If and when you do hit these relevant writers, research has highlighted that a press release with video content is three times more likely to be published than one without. Bearing in mind that these findings were unveiled over two years ago, chances are that a video release will give you and even HIGHER chance of coverage in 2014.
|Lauren posted on 10/03/2014|
Hola amigos! Lloyd here with Good and Bad PR on this glorious Monday, the first day of my favourite week of the year...Cheltenham Festival Week. Let the betting commence!
It's a real shame that the Paralympics has been massively overshadowed by Russia's posturing in the Crimea. Putin's sabre rattling and territorial incursions has put paid to all of the good Sochi headlines generated by a successful Winter Olympics.
They now seem like a distant memory, whilst the ongoing Winter Paralympics seems to be barely noticed in the massive shadow thrown by the crisis in the Ukraine. We shouldn't forget that the show isn't over yet though. Britain has won its first ever winter Paralympic gold medal as British Paralympian Kelly Gallagher came first in the visually impaired Super-G aided by her guide Charlotte Evans. Congratulations to the pair of them!
Hopefully the gold medal will help to put the Paralympics back in the headlines and shine a bit of light on the ongoing athletic achievements. Good PR to you Kelly for helping to dispel the gloom cast by Putin's war games. But a Bad PR mention goes out to Putin. Seems like Russia wasted its money trying to gain international approval of its hosting of the Games.
A US gun manufacturer has provoked the ire of an entire country by effectively offending Italy with its depiction of Michelangelo's statue David holding one of its rifles. The image has an accompanying tagline that reads 'AR-501: A Work of Art.' Take a look at it below.
The Italian culture minister, Dario Franceschini has said that the image is illegal and offensive and that they will be pursuing Armalite with legal action. The image of David is copyrighted to Italy and can't be used without Italian permission, so it seems that they have definite grounds to pursue it.
The advert was first produced by Illinois based ArmaLite last May but has only recently come to the attention of Italian authorities as it was syndicated in an Italian newspaper.
Bad PR to you ArmaLite and check your permissions next time...but in the event of war with Italy you do seem well equipped...
|Lloyd posted on 10/03/2014|
Today's Good & Bad PR comes from the newbie! Hope you enjoy. Happy Knitting!
Today's Good PR crown goes to Philip's Island Penguin Foundation, following their Knits for Nature campaign which calls for nature-loving knitters to make and donate penguin-sized woolly jumpers to rehabilitate the birds that have been affected by oil spills and fishing boat leaks. Not only will the jumpers keep the penguins smug and warm, but they will also protect feathers and skin from over rigorous cleaning.
In addition to releasing pictures of cute and cosy penguins strutting their stuff in their chic new knits, the Penguin Foundation has even provided special 8- and 4-ply knitting patterns to ensure that all the results are a perfect fit for penguin-kind.
This isn't the first PR-friendly initiative the organisation has run and the company's website heavily promotes a charitable penguin adoption scheme. Knitting has been widely employed by charity promo teams as a successful initiative which also encouraging practical donations, most visibly with Innocent's Big Knit campaign for Help the Aged in the UK alongside many hospital and children's charity campaigns.
Looking forward to the next instalment of cute penguin pics from the folk down under.
The National Rail are once again under fire today, taking attacks from the mainstream media following the release of a report from the House of Commons transport department, which sites a 'callous disregard' shown to victims' families in the aftermath of tragic rail crossing fatalities.
The report details occasions in which National Rail has described victims as 'trespassers', stating 'misuse' of the crossing as an explanation for the incident, even when the victims were trying to use the crossing correctly. It has called into question not only the crisis management of the National Rail, but also the lack of accountability in the whole organisational culture.
Chief Executive, Marc Carne, has offered a 'full and unreserved' public apology and admitted 'failings', promising that changes will be made in the company culture to ensure a safer and more sensitive NR in the future. While the apology seems genuine and investment has been made to improve the security of the crossings, it is too little and too late to pacify either the families affected or Britain's media according to today's headlines.
|Shannon posted on 07/03/2014|