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10 Yetis PR News

Oct 31st 2014

10 Yetis Examples of Good and Bad Public Relations- Friday 31st October 2014

Happy Friday PR fans! Scott here to bring you today's Halloween instalment of Good and Bad PR. It's a special edition today, as I have found some LIFE CHANGING PR. Enjoy!!

Life Changing PR

Believe it or not, today has changed my life. 31st of October 2014 will be a day to remember for the rest of my life. TESCO HAVE INTRODUCED A CUSTARD CREAM SPREAD.

Yes, it's true. You're not dreaming, there is a custard cream spread. There's mass excitement about this in the 10 Yetis office today, and we shall be popping out on lunch to grab some and taste the awesomeness of this.

Tesco, you've had a bit of a 'mare lately, but you've redeemed yourselves here. I love you.


Good PR

Today's Good PR award, slightly overshadowed by the Life Changing PR award, goes to the Chuckle Brothers.

The children's comedy duo have released a song, titled To Me, To You, with grime artist Tinchy Stryder, who must be wondering what has happened to his career.

It's a great PR move by the duo as it puts them back in the lime light, whilst also raising money for the ACLT charity. Check it out below:

Bad PR

I may seem like I'm on a one man mission to change the world, but today's Bad PR award echoes yesterdays. Victoria Secret are today's recipient of the Bad PR award.

When are companies going to realise that they have a responsibility to society, and in particular young women? Their latest ad shows a row of young models, who although extremely attractive, are clearly underweight. The ad comes with the title 'The Perfect Body.'

This is very clearly not the perfect body, at least not for normal people. Maybe for models, but not for young women. Brands need to realise that young women idolise these models, so they should not be shoving rubbish about underweight women having the perfect body down their throats.


PR scott 10Yetis scott posted on 31/10/2014

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Oct 30th 2014

10 Yetis Examples of Good and Bad Public Relations- Thursday 30th October 2014

Good morning PR fans. It's ALMOST the weekend, so get through this Thursday with my take on Good and Bad PR. Scott x

Good PR

Today's Good PR award goes to the Department of Education.

It has been announced that there will be a £2million drive to teach children about sexuality and homophobia. Teachers will have to include the words like 'gay' into their lessons, as part of the fight to combat homophobia.

An official report has revealed that more needs to be done to make a positive impact on homosexual and transgender people. I really believe that this is an important move for our society, as it is clearly evident that there is a problem within our society concerning discrimination.

I will say, however, that scrutiny needs to be put on Education Secretary, Nicky Morgan, after her dramatic U-turn. Just 18 months ago she voted against same sex marriage, but today she has backed it, as well as the aforementioned homophobia education in schools.

PR BLOG

Bad PR

Today's Bad PR goes to Top Shop.

The fashion industry has come under intense scrutiny for many years for their underweight models. The industry promotes stick thin models, who front many of their campaigns, which puts intense pressure on young women to follow their idols and aspire to be as thing as them.

TopShop were exposed yesterday for introducing stick thin manikins to their store. @BeckyLHopper tweeted a picture of her friend, who is a normal size 8/10, next to the manikin. The difference is extreme, and clearly demonstrates the extreme body image they are promoting.

Big companies and brands have a duty to be responsible and do right by their customers, and this includes to promote a normal body image. Through using stick thin models and manikins, it puts pressure on young women to have that body image.

Top Shop must stand up and take responsibility for their actions, and promote the right body image for young women.


PR scott 10Yetis scott posted on 30/10/2014

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Oct 29th 2014

10 Yetis Examples of Good and Bad Public Relations- Wednesday 29th October 2014

Happy Hump Day! Yep, it's Wednesday and we're half way to the weekend. Whilst you look longingly into the distance, waiting for Friday, here's today's good and bad PR to keep you going. Enjoy - Sam

Good PR

Today's good PR has to go to Shoshana Roberts, Rob Bliss and Hollaback!

Rob was inspired to undertake to do this following a conversation with his girlfriend one day about her getting catcalled. After enlisting his friend, Shoshana, the two installed a hidden camera into Robs bag and walked the streets of Manhattan for 10 hours, recording everything. It wasn't too sly either as Shoshana even carried microphone recording devices in her hands.

Turns out, the microphones weren't the first thing that men in Manhattan noticed though, with Shoshana being catcalled 108 times over 10 hours - the video they created shows the variety of phrases, the wide range of people doing this, as well as people walking alongside her for periods of time. What the video doesn't show is the men winking and whistling at her.

This video is now being used by Hollaback! to highlight what women have to go through every day when they walk down the street. It doesn't matter whether they're dolled up for a night out, or simply walking around in comfy clothes, this shouldn't be happening to women. We wouldn't let this happen indoors, so why do we find it socially acceptable on the streets? Being catcalled, whistled at, even followed, can be very intimidating for women, and this needs to stop!

And it doesn't just go for women - this happens to men occasionally too.

Bad PR

I'm a massive space-geek. I love standing outside and watching the ISS (International Space Station) zoom overhead, lying in my backgarden when I know we're due a meteor shower, and so on. With this in mind, it pains me to give today's bad PR to NASA / Orbital Sciences'.

Two nights in a row NASA attempted to launch the 14-storey high Antares rocket, in order to deliver supplies to the ISS for the third time. Unfortunately on Monday night there was a stray sailboat in the blast zone, so the launch had to be delayed. However, when the launch finally went ahead last night, the rocket exploded and quickly came crashing back down to Earth.

Luckily the rocket was unmanned, all NASA staff and personnel have been accounted for, and the supplies weren't urgently needed by those working on the ISS, however it's going to take some time to figure out exactly what went wrong, clean up the debris, repair the site and prepare another rocket.

When you have a rocket that is worth more than $200,000,000, incidents like this shouldn't happen. I wonder if the team on the space station could see everything that unfolded.

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PR Samantha 10Yetis Samantha posted on 29/10/2014

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Oct 28th 2014

10 Yetis Examples of Good and Bad Public Relations- Tuesday 28th October 2014

Good morning everybody. Lauren here with my take on the day's best examples of Good and Bad PR.

Good PR

Good PR has to go to Mike Tindall, the former England and Gloucester rugby player who has recently joined Minchinhampton Rugby Club, the third division team club close to the home he shares with his wife and Grand-daughter of the Queen, Zara Phillips, and their baby daughter Mia. (ALSO QUITE CLOSE TO THE YETI TOWERS!)

The news was announced in national news sites and publications yesterday, roughly four months after the 36 year old became the final member of the 2003 World Cup-winning team to retire from playing top level games.

Tindall played his debut first game as part of the team on Saturday, beating the rival team, The Gloucester All Blues, an impressive 51-5, he later tweeted the following to his 90 thousand followers:

"Lovely little run out for @MinchRFC today, quality old school club - love it."

This news is obviously great for the supporters and players of Minchinhampton, who will no doubt see an increase in spectators at future games, but also shows that Mike Tindall complete and utter passion for the sport, and that he is just has happy playing for a local club near his young family, than playing international games thousands of miles away.


Bad PR

OH GOD CADBURYS WHAT HAVE YOU DONE?

Sorry for that outburst, it's just that some news announced from the world-famous chocolate company has deeply disturbed the team here at 10 Yetis. The bosses have only gone and decided to scrap the gold chocolate coins that pretty much let everybody know Christmas has arrived. How will people know it's arrived now, Cadburys? How?

Unsurprisingly the good people of Twitter are NOT happy with the announcement, with online petitions to keep the chocolate coins already cropping up all over the place and the hashtag '#ChocCoinGate' trending across the UK.

This might all just be a sly trick to try and get sales of the coins up in the lead-up to Christmas, but honestly Cadbury, I am not impressed. You could've at least waited until the New Year to hit us all with this blow.

Evidently the Cadbury chocolate coins are NOT worth their weight in gold.......


PR Lauren 10Yetis Lauren posted on 28/10/2014

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Oct 27th 2014

10 Yetis Examples of Good & Bad PR - Monday 27 October 2014

Morning Folks, Nick here with today's Good and Bad PR. The last Monday of October... WHAT!?!?

Good PR

Today's Good PR is being awarded to Meghan Trainor for her continued success in the UK charts.

Her single 'All about that Bass' has proved popular with both critics and fans alike for it's catchy beat, satirical lyrics and it's positive body themes have kept the tune at the top spot in the UK charts for the past four weeks, equaling Clean Bandit's 'Rather Be' as the longest running for the whole of 2014.

It's always good when somebody pokes fun at the social stereotypes that society puts pressure on, so long may this song reign at the top of the charts!

Addendum: I reserve the right to retract the above when I have heard the song too many times.

public relations

Image courtesy of theguardian.com

Bad PR

Today's Bad PR is going to online costume retailer 'Brands on Sale' for cashing in on the Ebola crisis by creating a 'sexy' Ebola nurse outfit.

The complete lack of taste and tone will no doubt cause a stir and although there will be those individuals out there who may still want to purchase such a costume, the selling and wearing of any such costume will be widely panned and might even cause panic!

Let's face it, the death of almost 5,000 people magnifies the scale of this costume PR faux pas.

public relations

Image courtesy of the Mail Online

To subscribe to our super-fricking-awesome 10 Yetis Newsletter just click on this awesome link and follow the onscreen instructions: http://10yt.is/NL

PR Nick Sadler 10Yetis Nick Sadler posted on 27/10/2014

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