10 Yetis PR News

Jun 20th 2013

10 Yetis Examples of Good and Bad Public Relations - Thursday 20th June 2013

Good PR

Although you've probably never heard of it (I hadn't, but have now - that's the beauty of PR) the anonymous search engine DuckDuckGo has announced record numbers of users in the wake of the PRISM scandal, which spurred a public distrust of internet companies tracking the data of individuals on the web.

Even though it isn't completely anonymous, DuckDuckGo differs in that it doesn't track users' searches, it aggressively filters spam sites designed to make money from ads and doesn't create a "filter bubble" for each user (which means it doesn't alter the search results based on what the individual might want to see).

A tweet revealed the recent success of the site, stating "It took 1445 days to get 1M searches, 483 days to get 2M searches, and then just 8 days to pass 3M searches." That sounds really great at first glance, but DuckDuckGo still has some way to fly (see what I did there?) if it wants to catch up with Google. With 3 million searches per day, that's tiny in comparison to Google's 5,134 million in the same time frame.

DuckDuckGo's CEO Gabriel Weinberg, told CNBC "We always knew people didn't want to be tracked, but what hadn't happened was reporting on the private alternatives and so it's no surprise that people are making a choice to switch to things that that will give them great results and also have real privacy."

Bad PR

Thanks to damaged caused by a slightly sloppy baggage handler at Heathrow airport, British Airways faces a bill of £4million to fix one of its aircrafts.

An Airbus A320 bound for Bucharest in Romania was forced to abort take off, after the pilot heard a loud bang when the aircraft was taxiing on a runway. The baggage handler in question had left a luggage scanner gun on the engine's cowling, after using it to check the right bags were loaded onto the plane. The scanner was sucked inside one of the engines, causing the millions of pounds worth of damage.

150 passengers were ushered off the plane and had to wait three hours for a replacement aircraft. BA has apologised and is investigating how the scanning gun was missed during the final external pre-flight take off inspection. An airline source explained how the situation could have been a lot worse if the incident had happened after take-off. Scary stuff!

	Shannon posted on 20/06/2013		post a comment

Jun 19th 2013

10 Yetis Example of Good and Bad PR - Wednesday 19th June 2013

Good PR

We all know it, fashion is all about looking nice and glam. Or at least it usually is... until now.

I was surprised when I read this morning that the latest 'trend' in the fashion industry (or at least in China) is a pair of hairy tights... yes, you heard right!

The latest fashion craze has apparently been created for women to keep perverts away, and to avoid being stared at because we, women, will be wearing dresses and skirts, revealing a bit of leg in the summer months. The first picture of the item was first posted on China's version Twitter and has since been spotted all over Internet.

FYI, the hairy tights are exactly what they say on the tin, just in case you were wondering. It's a pair of tights that a hair, just like a man's leg.

Even though I do think this is a pretty quirky, funny idea, and the concept is becoming incredibly popular in China, I don't think we will see any of these any time soon in the UK! Unless you want to look like Chewbacca at a fancy dress party!

publicrelations

Bad PR

Looks like Rihanna is taking her own song to heart with 'Good Girl Gone Bad'.

The American singer had some bad press yesterday for turning up 2 hours late for the latest stop of her Diamonds World Tour in Birmingham. The 25-year-old singer arrived very late after partying with her model friend Cara Delevingne the night before.

But as if it wasn't enough, Rihanna was then caught on camera violently hitting a fan in the face with her microphone. As she was walking and singing along with the crowd, the footage shows the crowd, especially one fan, being overly excited trying to touch and grab the singer's arm. As she couldn't walk any further, Rihanna seemed to be losing her temper and used her mic to hit her in the face.

Surely she could have used the security guy next to her to get out of the fan's hands?! Boooo.

	Lise posted on 19/06/2013		post a comment

Jun 18th 2013

10 Yetis Examples of Good and Bad Public Relations - Tuesday 18th June, 2013

Good morning/afternoon beautiful savvy people. Christina here with the latest Good and Bad PR, enjoy after the jump!

Good PR
The latest technology to hit our TV screens is soon to be released later this year according to the latest tech rumors - Ultra-High Definition TV, or UHD, is set to change TV technology as we know it. At the moment, most TV viewers watch high definition or 1080HD television, but with UHD TV, viewers will be able to watch shows as if they are watching a scene out of their window, leading to a much more pleasurable experience.

Public Relations

Various broadcasters are already experimenting with higher definition pictures, some of which are said to include more than 33 million pixels, more than 16 times today's supposed 'high definition'.

To prepare for the new line of TVs, both LG and Sony are already selling sets with 84 inch screens, at a cost (think over £20k and upwards).

Why is this Good PR you ask? No longer will celebrities be the only people to install enormous cinemas in their living rooms - everyday people will be able to live it up as well! Bring on the new big screen TVs as I want to live like a rockstar too!

Fair play technology, fair play.

Bad PR
The big health news this morning is even though many Brits are finally taking their personal health seriously and are cutting back on sweets, fatty foods and unhealthy takeaways, many of us are getting even fatter. That's right - even though the average personal eats 600 fewer calories each day than 30 years ago, we still weigh 30lb more. The latest research from the Institute of Fiscal Studies, claims that sedentary lifestyle, i.e. less exercise, is one of the main factors to why we are still gainging weight.

The study, which will be published later in the summer, also claims that outside the home, many Brits are eating and drinking higher calorie food, from lunchtime sandwiches and lattes. To add insult to injury, the study also revealed that we now weigh close to 14kg more than people of the same age group 30 years ago.

Public Relations

As more Brits are suffering with diabetes, health disease and even obesity, this study shows that there is still a lot to do when it comes to losing weight and leading a healthier lifestyle. The news also does not spell good news for the government as they have spent millions of pounds on various healthy living programmes, which seem to have done nothing to alleviate the current health crisis.

Perhaps it is time to start exercising more and getting out of the office at lunch time? Just a thought!

	Christina posted on 18/06/2013		post a comment

Jun 17th 2013

10 Yetis Examples of Good and Bad Public Relations - Monday 17th June 2013

Guten tag meine Freunde! Here is Monday's good and bad PR....enjoy!

Bad PR

Chessington world of adventures is getting the prestigious award today, as 40 people ended up stranded on one of their rides. Apart from actually dying on a rollercoaster, getting stuck is one of the biggest theme park fears. So it's not great when it actually happens. And it's especially not great when it's plastered all over the media. I imagine when parents say 'Hey kids, do you want to go to Alton Towers or Chessington World of Adventure?' Alton Towers will be getting the most hands in the air. It probably does anyway, but I'd be surprised if kids even get the choice this summer. Bad PR to you Chessington.

Public Relations

Good PR

I wouldn't really call this good PR necessarily but I'm going with it anyway. High five to Justin Rose for being the first Englishman to win a golf major since Sir Nick Faldo in 1996 and the first Englishman in 43 years to win the US Open since Tony Jacklin. The reason it's taken so long to happen is simply because it's such a tough feat to achieve. So huge congratulations to the man. Get in the hole! I really hate it when over excited Americans shout that...but it was the US Open after all so I'll excuse myself in this one instance. In your face America!

Public Relations

	Lloyd posted on 17/06/2013		post a comment

Jun 14th 2013

10 Yetis Reveals What Getting On Homepage of Slideshare gets you

Andy back again...

I didn't used to be a stats geek, I used to be a normal functioning member of the PR and Marketing industry but over time, and as the industry has evolved I have become fascinated by stats.

One of my career goals has been to get a slide deck onto Slideshare home page and this week, after lots of attempts, that happened.

It was the Gangnam Style presentation "the Viral Marketing Playbook, how Gangnam Style Went Viral" that is around a year old but I delivered at the recent #SASCON conference in Manchester. It was a last minute thing.

Anyway, the presentation has been a real success for us and had around 23k of views before #SASCON. That being said, going through it as #SASCON triggered another 500 views (looking at the Slideshare stats).

This must have triggered something in the back end of Slideshare because this week I got a random Tweet from them saying that it was being featured on its homepage. I checked and couldn't see it but after 4000 refreshes it duly appeared.

The results of being featured on the homepage are quite interesting. The deck for an extra 900 views on the day it was on there and then a further 600 the day after. So in total, 1500 new views.

The views are great, but the leads are the bit that matters and we had around 150 new leads on the day it was on the homepage. This tells me that the audience were really bought in and engaged, as that is a hell of a conversion rate in terms of views/downloads. it also tells me that there is still lots of interest in Psy and Gangnam Style.

Just for completeness, without the homepage promo, the deck was attracting around 100 views per day, which I think is fairly good.

Overall, this presentation has blown all the others we have ever done out of the water and a big thanks to #SASCON and Slideshare for the promo.

How Did Gangnam Style Go Viral? The Viral Marketing Playbook from Andy Yeti-Barr

Andy, out