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10 Yetis PR News

Mar 6th 2015

10 Yetis Insight Blog - What are the Benefits of a Cross-Platform Campaign

Hey, let's face it, if you're not promoting yourself or your message socially, you're missing a trick right? But you can't ignore the benefits intertwining this with a bit of good old-fashioned PR can you? I tell you what, let's throw in a bit of a video or two, sure! Why not create your own wee micro-site with that and if we put all that together we've got ourselves a mother trucking cross-platform campaign. Woooot! We're certainly fans of these at Yeti HQ and think that they provide great bang for your buck! So now we have a pretty basic understanding of the elements of one and what we mean when we use this term, what are the benefits of these rascals? Have a little look, see, at the below for the 10 Yetis thoughts on this.

The primary benefit of implementing a cross-platform campaign is a broader reach on all media outlets. Combining forces allows for the differing elements to be supported by each other pushing and driving the campaign, allowing for a more comprehensive and solid approach. Take a typical PR story, the traditional PR element will allow for traditional publications and papers exposure to your message, including their online versions. From here, you campaign's social element will take over and allow for your content/message to be shared, tweeted, liked and quoted on the various online platforms, be it Twitter, a blog or Facebook. Some believe that social media should be part of PR, but we believe it warrants its own dedicated section, especially as its popularity and use only look set to increase. Simply put, an appealing social media campaign is likely to achieve greater momentum from a PR push and likewise, a flawless PR campaign will benefit from increased coverage if the social element does well. The relationship between them is key, so if you're producing engaging and interesting subject matter, then it will generate chatter, meaning people are more likely to share this on their various social network platforms. This means that having PR and social working in harmony, exponentially increases the content's reach and impact.

As we have mentioned, nowadays, you need to have more than one of these elements as part of any successful campaign delivery, otherwise, you'll find you will quickly fall behind the competition, particularly if you aren't combining social and PR together on a fundamental level. Choosing to employ these elements separately can prove more costly, disjointed and ultimately, more time consuming, as you will be preoccupied with making sure that all the different and separate elements are working on their own, which is far from ideal. Including these as part of a cross-platform campaign all under one roof will cut the number of people working on the campaign (and ultimately costs), boosting the ROI of your campaign.

So, opting for a cross-platform campaign will broaden the reach of your campaign, they are cheaper than employing the various elements separately, but the other main benefit that they bring, which is make or break, is harmony of message. When all elements of your campaign are completed under one roof, the team behind them will have the relationships, the knowledge and the joint creativity to build together a balanced and harmonious campaign plan. When a campaign takes this form within the one company, the plan will be able to be delivered in such a way that each element should seamlessly fit together throughout the length of the plan, ensuring that the momentum is maintained throughout.

Finally, let's take a look from the other side of the coin, say you have these elements split out, or missing from your plan, what happens if it's not hitting the mark? Let me tell you, trying to adapt a plan or approach is going to be that bit harder if these elements aren't all under one roof, causing added pressure and disharmony. This is rare, but it can happen!

So folks, there you have it, our view on the main benefits of brining it all together, father, son and holy ghost, holy trinity style-y. If you aren't in the market for one of these, then that's understandable, however, if you and your brand are simply having your doubts, then get yourself on the web and have look. You'll soon see that these are instrumental in the overall PR success of the biggest brands out there.

We are fans, so if you fancy checking out what we've done, have yourself a little peak:

PR Nick Sadler 10Yetis Nick Sadler posted on 06/03/2015

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Mar 6th 2015

10 Yetis Examples of Good & Bad PR - Friday 6th March 2015

Good PR

Salvation Army in South Africa has been praised all over the international media and social networks for a recent campaign which shows a woman in the now-famous blue and black/white and gold dress, covered in bruises and with a split lip. The caption reads: "Why is it so hard to see black and blue?"

This is part of the charity organisation's promotion launched to raise awareness that, in South Africa, one in six women are victims of domestic abuse. The advert also features the logo of a home for abused women and children.


Bad PR

Pets at Home have been slated left, right and centre after putting down a lost cat which was brought into them by someone who had found the missing feline. The family who owned the cat were frantic with worry after the cat went missing, but instead of trying to advertise the fact a missing cat had been brought in to them and trying to find the owner, the pet store simply conducted a health check and checked for a microchip. Finding no chip or collar, and a horrible fatal illness, the store immediately put down the cat without taking any action to find the owners.

When the family finally heard of their cat's whereabouts, they arrived at the store to find that they had been too late and were handed their pet, frozen and previously waiting to be disposed of. Subsequently, the mum of the family was furious and posted a picture of her daughters saying goodbye to their beloved cat, which has since gone viral.


PR Leanne 10Yetis Leanne posted on 06/03/2015

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Mar 5th 2015

10 Yetis Examples of Good & Bad PR - Thursday 5th March 2015

Good afternoon all. Here's today's good and bad PR for you - Enjoy, Sam.

Good PR

If you like purchasing makeup but aren't a big fan of the price tag that comes with the brands, then this one's for you...

Today marked the launch of the Makeup Exchanger (MuEx for short) - a website that allows you to buy and sell new and lightly used makeup products at up to 70% off the RRP. You're probably now freaking out about the hygiene implications of sharing makeup, but all slightly used products have to be sanitised in the correct way, with instructions and how-to videos on the website showing you how.

The website solves a real problem for us women (and some men); we have so much makeup, whether we treat ourselves or get given it as a gift, yet we find ourselves sticking to the same items over and over again. Some items can sit without being used for years before we choose to just throw them out. Now, we don't need to let them sit for years, we can sell them and make some money whilst decluttering.

Even though the website only launched today, over 1,000 members signed up before the launch, much to the amusement of the founder, Amara Wattanasook (former sourcing manager). Brands already featured on the website include Revlon, Bourjois, Urban Decay, Chanel, Mac and Bobbi Brown.

What a genius idea! Now I wish I hadn't decluttered and thrown so much out a few weeks ago *sob*

Bad PR

If you believe in fairies, or want your children to believe in fairies, the National Trust have a message for you: they're not real.

I know - heartbroken, right?!

Back in 2000 in Wayford Woods, Somerset, someone came across a hole in a tree and decided it would be the perfect location to attach a fully-functioning fairy door, with door handle and hinges, to the tree, and then inside the hole (when you opened the door) was a fairy bed. How cute! This was done completely anonymously and the National Trust chose to keep it.

However, over recent years the fairy population has clearly grown and more & more fairy doors have appeared throughout the woods in all shapes, sizes and colours. Unfortunately the National Trust now feel it's gotten out of hand, and whilst the fairy doors have a lot of local support, they insist that fairies don't exist and the doors are to be removed. They even used words such as 'garish'.

I, for one, love the idea. If the community love it, I don't see too much of a problem. Yes, it may be a surprise to some who are visiting, however it's a completely unique attraction - unique can never be a bad thing.

If you'd like to keep up-to-date with our musings, you can sign up to our newsletter:

PR Samantha 10Yetis Samantha posted on 05/03/2015

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Mar 3rd 2015

10 Yetis Examples of Good & Bad PR - Tuesday 3rd March 2015

Hello to all you PR fans out there! Scott here to bring you today's Good and Bad PR on this Tuesday - enjoy!

Good PR

He may be a massive douche usually, but today's Good PR goes to Jeremy Kyle.

The famous tabloid talk show host is known for being brutal with his guests, but today he has been very, very kind (for once!).

One of his guests has become pretty well known because of her teeth - bless her! Take a look at a selection of the abuse she got on the show for the teeth.

Well, after seeing this Jeremy Kyle and the show have paid for her to have her teeth done. The procedure cost £10k, all funded by the ITV show. It's great PR for the show and Kyle.

Bad PR

Today's Bad PR goes to an apparent 'up-market' restaurant in Manchester called 47 King Street West.

Melissa Grogan-Morgan and her hen party went for a hen-do dinner at the restaurant but were disappointed by their meal. The group spent £600 on their meal, left negative feedback on the restaurant's Facebook page. What came next I'm sure they could never expect.

Instead of trying to apologise or offer a refund to the group, the restaurant's Facebook page went on an absolute vile rant about the group.

PR scott 10Yetis scott posted on 03/03/2015

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Mar 2nd 2015

10 Yetis Examples of Good & Bad PR - Monday 2 March 2015

Howdy folks, we're into March already and a fresh month for the great, good and powerful to delight us with some Good PR or cause some haed-shakingly Bad PR.

Good PR

As we become ever-reliant on smartphone wizardry, we sap the lives out of our their batteries at an alarming rate, so in an effort to nullify the need for a charger, flat-pack furniture giants, IKEA, are releasing a new range of furniture and household items with built-in wireless charging!

With what they are calling a 'Home Spot' the range will include desks, bedside tables and lamps and will wirelessly charge all Qi wireless compatible smartphones, which includes most of the modern Samsung models and Lumia, but unfortunately for Apple fans, not the iPhone.

These will no doubt only help to increase the queues at the trademark blue and yellow stores, so they better stock up on meatballs, which is surely the main reason for shopping at IKEA, isn't it??

public relations

Bad PR

Another energy firm and another pensioner being incorrectly told they owe thousands of pounds, you couldn't write it! It's the turn of British Gas this time whose error left Margaret Corey (72) shaking with worry at the demand £9,000 worth of energy, when she owed a mere £59. Her worry was exacerbated by the fact she pays by direct debit and assumed the sum would be taken from her account automatically.

British Gas have apologised and corrected the problem, but as I have said before, it's 2015, surely this kind of error shouldn't be happening anymore?

public relations

All images courtesy of the Mail Online

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PR Nick Sadler 10Yetis Nick Sadler posted on 02/03/2015

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