10 Yetis PR News
Hello PR fans, Scott here to bring you today's Good and Bad PR! Quite a lot to choose from today, but I've gone with my two favourites, so hope you enjoy!
Today's Good PR award goes to the Waterstones book retailers.
Last week, an American tourist was rather unfortunately locked inside a Waterstones book store in London. He tweeted and instagrammed his escapades inside the locked up store, which gained a rather lot of popularity on social media. The story was retweeted 12,000 times, whilst a load of people tweeted how they'd dream of being locked in the store.
Well... Watersones, along with AirBnB have only gone and made book lovers' dreams a reality through offering 10 lucky winners, as well as their partners, the chance to spend the night at one of their stores. The sleepover will take place this Firday (24th October) in their flagship London Piccadilly Circus store.
Hi @Waterstones I've been locked inside of your Trafalgar Square bookstore for 2 hours now. Please let me out.— David Willis (@DWill_) October 16, 2014
Today's Bad PR goes to the British Broadcasting Company, or the BBC as you know it. A while back, it was announced that the BBC would be moving it's BBC 3 service to online only. The BBC Trust's new chairman, Rona Fairhead, has come out and backed the idea, indicating that it will be going ahead.
This is despite the fact that many tax payers, who of course fund the BBC, voiced their disapproval of the move, especially those who are young adults, which are of course the channel's main target audience.
Coming from a television background, I know how disheartening it is to see the BBC move BBC 3 to online only. The BBC's youth channel has long been a place for new talent to be given a chance to explore their new, creative ideas and get a foot in the door of the industry. To move the channel online is a slap in the face of all those young, creative types looking to break into the TV industry with their fresh ideas.
Image courtesy of The Ident
|scott posted on 22/10/2014|
Hello everybody. Here are todays examples of good and bad PR for this breezy Tuesday morning.
I am personally awarding the British seaside town of Blackpool the award for good PR today, after it has been announced in the media that it plans to outlaw the provocative styles of clothing made infamous by rowdy hen and stag parties. That's right, prepare to wave goodbye to the man-kini, Blackpool.
The decision has been made by Blackpool council as it becomes one of the first UK boroughs to introduce new Public Space Protection Orders (PSPO's). The somewhat controversial PSPO's have the power and authority to prohibit certain unwanted behaviour in specific areas such as mankinis in family-friendly areas during the day.
Whilst Blackpool might be known in this day and age as stag and hen party central, with 24 hour drinking and lewd behaviour not uncommon, generation back it was a different story. My grandparents for example, used to love taking a trip up to Blackpool in their younger days to visit the pleasure beach and the famous ballroom, and I think the council are simply trying to gain some of the magic of yester-year back.
Blackpool councillor, Gillian Campbell, spoke to BBC Radio Lancashire earlier this week and spoke of the decision to implement the PSPO's: 'We are very keen on those [PSPOs] for our town centre to ban what a lot of people would class as anti-social behaviour - things like street drinking, public nudity.
'We have a lot of stags and hens that come to Blackpool.'
Bad PR today has to go to Parisian opera house, Bastille Opera, who ejected a woman from a performance for refusing to take off her niqab-type veil.
Actors on the stage noticed that the woman, believed to be a wealthy woman from a Gulf state, was wearing the banned item of clothing during the second act of La Traviata. It later emerged that a number of the performer were unhappy to continue performing whilst she was still present.
After being asked by a theatre security guard to remove the veil and refusing, the woman was asked to get up and leave, clearly an embarrassing incident for her and her friends, as well as other members of the audience.
There has been a ban on Muslims covering their face in public in France since the introduction of the controversial law in 2011. Women living on housing estates on the outskirts of major cities like Paris are regularly criminalised with a fine, but this is the first incident of someone being ejected from an artistic venue.
La Traviata? More like La Travesty!
|Lauren posted on 21/10/2014|
Happy Monday folks, I hope you all had a good weekend! Today's Good and Bad PR includes a film premier and a bus driver. Enjoy - Scott!
Today's Good PR comes from the film premier of Hollywood A-Lister, Brad Pitt's, new film - Fury.
Brad Pitt, who stars as the commander of a DD Sherman Tank, previously invited Peter Comfort, a D-Day Veteran, to the set of the Second World War film to advise him on the war. Comfort, who is 91, is the last Second World War survivor of the 13/18th Royal Hussars. He was assigned to the Sherman tanks at just 21-years-old.
To thank the Veteran for his expertise, Pitt invited him to the film's premier, giving the 91-year old centre stage on the red carpet. It's a lovely move from Pitt to recognise a true hero of the war, even though the Veteran admitted he had no idea who Brad Pitt was until he Googled him!
Image Courtesy of Mail Online
Today's Bad PR goes to a British bus driver after he threw two men off his bus for being gay.
Jack James, 23, and his boy-friend shared a light kiss on the London bus on their way back from work, which resulted in them being called 'disgusting' by the driver and getting kicked off the bus.
The couple were branded as 'not real men,' before the driver stated that 'it was his bus, and his rules.' The incident is being investigated by Transport London, and I really hope justice is done. Homophobia has no place in our society.
Image courtesy of London24
|scott posted on 20/10/2014|
Happy Friday folks! Scott here to bring you today's Good and Bad PR, enjoy!
I have to admit that I am not David Cameron's biggest fan (in fact, I can't stand him) but I have to give him props today.
Our Prime Minister has today made history by become the first Tory PM to send his children to a state school. It's great to see that perhaps the Tories are actually associating with the 'normal' Briton these days.
Whilst I can't help think that it is a bit of a PR stunt with the upcoming general election, but it is a positive move to show that Cameron has faith in our state education system.
It pains me to say... but well done David Cameron!
Today's Bad PR award goes to the social media app, Whisper.
The app, which claims to be the safest place on the internet through promising it's users anonymity whilst using it. The app encourages users to share personal data about their lives anonymously.
It has been revealed today that the company has been tracking it's users and spying on them. It's dreadful PR for the relatively small app, who will undoubtedly lose their users as it's anonymity was it's USP.
|scott posted on 17/10/2014|
Hi folks, here's your beloved Yeti round up of what's good and bad in the world of PR today.
So, this is a controversial one. Sarafan Advertising Agency has been hitting a lot of headlines recently for their advertising stunt, which involved plastering 30 white vans in Moscow with a huge poster of a woman's breasts in the hopes of attracting attention and promoting the sides of the vans as effective marketing space. Which, I think it's safe to say, it did.
It also caused 500 car accidents, due to distracted drivers being too busy swooning over the plastic pair to pay attention to the road. Subsequently, it has received some 'negative' press attention for causing so many road accidents, but hey - the message worked, right? And their ads are now on a fair few international major news channels. This isn't the first time that the female form has had the power to cause collisions on the road, with another famous marketing stunt being the Wonderbra 'hello boys' billboard campaign, now heralded as one of the most memorable advertising campaigns in the world.
So who cares about a few damaged bumpers (or teenage girls' self esteem etc etc). The agency intended to show how much attention the vans could attract and, on that basis, the only thing the stunt can be criticized for is being too good.
The latest findings released by the Citizens Advice Bureau have revealed that young people in debt, aged under 25 years old, are far more likely to have accumulated their financial problems by borrowing from pay day lenders than banks themselves. This brings about the question of why they don't feel they can or want to contact their bank if money is tight, rather than looking for external help from a specialist loan company.
In order to avoid an subsequent naming and shaming, the mainstream banks need to jump on these findings and explain the ways in which they speak to young people and help them with their finances, both when things are tight and also to recover back to financial security.
|Leanne posted on 16/10/2014|