10 Yetis PR News
Good morning everyone! Here are some examples of Good and Bad PR.
Thrill-seekers look out! Today's Good PR comes from Alton Towers, who are on the hunt for a rollercoaster tester.
There are some caveats, like no pay and no food provided, but that might be a good thing after riding the coasters!
This is fantastic PR and a simple stunt from Alton Towers. They're essentially giving someone free days at Alton Towers and will no doubt get plenty of applications, whilst building up enthusiasm for the brand.
Oddschecker AU are the recipient of today's Bad PR, after they tweeted an insulting message about the girlfriend of Manchester United player James Wilson. The tweet reads: "Sure she's a lovely girl but someone needs to remind James Wilson he's a pro footballer.
"Start abusing this privilege."
While Oddschecker AU have since deleted the offensive tweet, the internet never forgets, and it's very easy to find a screenshot out there.
They have apologised for it, but anything that requires an apology is bad for PR.
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|scott posted on 22/05/2015|
Morning folks! Scott here to bring you today's take on Good and Bad PR! Enjoy!
Today's Good PR goes to the social media giant Facebook.
Although there have been many stories over the past few years slating founder Mark Zuckerberg, today they get Good PR for the latest revelations from a former employee.
Former interns Elizabeth Gregory and Patricia McKenzie spilled the beans on working for Facebook, saying they were treated like full-time employees and were encouraged to work and play. They also revealed the exceptional pay for Facebook interns as well as bartenders being brought in for regular cocktail hours.
It's Good PR for Facebook as it's pictured them as 'the place' to work.
Today's Bad PR goes to Coleen Nolan and the Loose Women show.
The star of the show made comments comparing gay rights to supporting ISIS. It's an awful statement to make and definitely Bad PR for her and the show. It's not the first time the show has been caught up in controversy, following Jamelia's comments on high street clothes sizes.
|scott posted on 21/05/2015|
Hey there PR folks, here's today's good and bad PR just for you. Enjoy - Sam :)
"Everything is awesome. Everything is cool when you're staying in the Lego Hotel" - see what I did there? Yes you did!
The world's biggest Lego Hotel has opened in Florida and to say it's amazing is an understatement!
The building itself is built & decorated to look as though it's made of Lego bricks, there's a dragon at the entrance of the hotel that blows steam from its nose, and there is Lego everywhere... like, literally everywhere. And to top it off, the 152 bedrooms that each sleep 5 people are divided into four themes to choose from, depending on your preferences; Pirate, Kingdom, Adventure and Lego Friends.
Sounds much better than Legoland Windsor, I'm not going to lie.
Southern Rail have made the headlines for numerous bouts of bad PR recently, including someone being that miffed with the company they had "F*** Southern Rail" tattooed on their body.
Unfortunately they are getting today's bad PR as the story continues...
It's come to light that Southern Rail train conductors are fining people for standing in First Class. That seems OK, they shouldn't be in the first class carriages if they haven't paid to be. Yet they're fining those who physically can't stand anywhere else on the trains because they're so rammed, so they have no choice but to stand in First Class. Harsh.
A) they can't fit anywhere else on the train - they're standing, it's not like they're stealing someone's seat. It genuinely can't be helped. B) it's not like they're stealing someone's seat or taking advantage of the free food and drink.
Fines are either £20 or twice a single fare, whichever is greater.
Whilst the company claim that it is at the discretion of the train conductors, it's quite obvious that if people can't possibly stand anywhere else on the train so have to stand in First Class, you can't fine them for using their initiative.
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|Samantha posted on 20/05/2015|
Good afternoon everybody! Lauren here with your Tuesday fix of Good and Bad PR.
Incredible PR stunt for Airbnb FLOATING around the internet today (please excuse the pun!)
In order to coincide with a competition currently being run by the website, it has sent a floating house down the Thames River in London. It will be sailing up and down the River Thames for five days (from May 18-22nd) before docking in Putney, where one lucky winner and three friends will be able to board and stay the night.
According to The Metro, the floating boat comprises of two bedrooms, a bathroom and a living room, as well as an outside garden area featuring a dog kennel. Winners of the amazing competition will be greeted on arrival by an Airbnb host, and taken on a personal tour of the host's favourite London neighbourhood, before returning to the house for a massage and dinner cooked by Robert Ortiz, Michelin-starred head chef of Lima and Lima Floral.
BRB.....just off to enter!
Something that has certainly angered the feminists of the 10 Yetis office today has been a particularly disturbing and quite frankly old fashioned story emerging from the Cannes Film Festival in France.
It is being reported on pretty much every news website that the festival is facing a torrent of backlash after banning flat shoes on women from the red carpet, with a group of women in their 50s reportedly turned away from the gala screening of Todd Haynes's Carol for allegedly not wearing high-heeled shoes. The women, some of whom had medical conditions, were apparently barred entry for wearing rhinestone flats.
According to The Guardian, Cannes's red-carpet screenings are by invitation only. The official dress code is explained to guests after they collect a ticket for their film. Published guidelines are hard to come by, but it is generally understood that men must wear black tie with black shoes and women must be elegantly dressed with smart footwear.
This sexist dress code is seemingly far exceeding the amount of coverage any of the films being shown at Cannes are receiving, with many Hollywood names, including Emily Blunt and Benicio Del Toro, showing their support for those wanting to wear heels.
As someone who struggles greatly with wearing high heels for longer than about 2 hours, something tells me I won't ever be receiving an invitation to Cannes!
|Lauren posted on 19/05/2015|
Happy Monday all! Hope you all had a great weekend, so settle into Monday with my take on Good and Bad PR - Scott.
Today's Good PR goes to
my all time crush Taylor Swift.
The American superstar has been building up to her new music video, Bad Blood, with images on social media announcing the host of famous stars appearing in the video.
Cara Delevigne, Karlie Kloss, Kendrick Lamar and Selena Gomez are amongst the star-studded cast of the music video, which was premiered at last night's Billboard music awards.
It's Good PR from me to the lovely Miss Swift for showing how to build up hype for your launch on social media.
Today's Bad PR goes to a baseball fan in America who was caught on camera stealing a baseball from an elderly fan.
The clip emerged from a Philadelphia Phillies game in the states and has caused outrage on social media and across the web.
The, 'man-child' as he has been dubbed online, stole the ball from the elderly woman after she had retrieved it during the game against the Arizona Diamondbacks.
|scott posted on 18/05/2015|