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10 Yetis PR News

Nov 20th 2014

10 Yetis Examples of Good and Bad PR- Thursday 20th November 2014

Happy Thursday PR fans! It's Scott here to bring you today's take on Good and Bad PR. Today's post contains both good and bad celebrities. Enjoy!

Good PR

We all know about this year's Band Aid effort, which is undoubtedly brilliant.

There has, however, been an attempt to rival it this year by UNICEF. The children's charity have gained permission to use John Lennon's Imagine from his widowed-wife, Yoko Ono.

The latest track of Imagine contains countless global stars, such as Katy Perry, Will.I.Am and Nicole Scherzinger. It also allows a viewer to sing their own line for the track, making this the World's biggest sing-a-long.

The song is to celebrate the 25th anniversary Convention on the Rights of the Child.

Bad PR

Today's Bad PR heads to the I'm a Celebrity Jungle over in Australia. Gemma Collins, 'star' of the reality TV show TOWIE, has left the jungle after only 3 days.

The pampered wanna-be couldn't even handle 3 days in the jungle - claiming that she loved herself too much to put herself through the jungle experience.

If this all isn't bad enough, the reality TV actress is set to pocked £40,000 based on her 3 days there. 40,000 thousand ponds!!!! Most people dream of this as an annual salary, yet Collins received this for being a total wimp after 3 days. Ridiculous!

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PR scott 10Yetis scott posted on 20/11/2014

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Nov 18th 2014

10 Yetis Examples of Good and Bad PR- Tuesday 18th November 2014

Morning everybody, Lauren here to bring you your Tuesday slice of good and bad PR.

Good PR

It's got to be a good day over at Marks and Spencer HQ this morning after it's been revealed that they have been shopping for a new Finance Director in the form of Helen Weir, currently the finance chief at John Lewis.

Already considered a massive City heavyweight, Weir spent nearly almost ten years at the Kingfisher, who own B&Q in senior finance positions before becoming finance director at Lloyds Banking Group in 2004. She led its retail division in 2008 but left in 2011 after missing out on the top job to António Horta-Osório. She was later denied part of her bonuses by the bank after the payment protection insurance misselling scandal.

It's a very interesting move on M&S's part to hire an ex John Lewis bigwig, especially considering that in recent years John Lewis has been successfully closing the sales gap with its rival. A decade ago, sales at John Lewis Partnership, owner of the Waitrose chain, were just £5bn; at M&S they were about £8bn. Today the UK turnover of both chains is in the region of £9bn.

It's being reported that Miss Weir will bring home a basic annual salary of £590,000 (KERCHING!) but due to her current contract at John Lewis, she will not be able to start her new role for another six months.


Bad PR

Not a great day for Peter Andre this morning, after it's being reported on the Mail Online that fans are calling for him to lose his deal with Iceland after some inappropriate jokes were made during last weeks episode of controversial ITV2 show, Celebrity Juice.

The Australian singer, best known for his 1996 hit 'Mysterious Girl' has recently been starring in a series of television and print adverts for the discount supermarket, in a deal that has reportedly made him quite the chunk of money. However, during the recorded episode as host Keith Lemon was taunting fellow guest Olly Murs for having recently won 'Rear of the Year', something which he was clearly embarrassed about, Peter responded by saying:

"Olly, dude, you don't need to be embarrassed, I've done an Iceland advert."

Team captain Fearne Cotton and Gino D'Acampo looked visually shocked by this attempt to get an audience laugh from the 41 year old, and shocked laughter could also be heard from the studio audience.

After the controversial statement was made, fans of Iceland understandably took to Twitter to air their anger at Andre. According to The Mail Online, one Twitter user, Daf, said: 'You won't have an Iceland deal for much longer after that comment Peter Andre @CelebJuice.'

James Richards added: 'I'm guessing Peter Andre will be dropped from the Iceland ads after CelebrityJuice @CelebJuice tonight!'

Another, called Steven, said: '@MrPeterAndre taking a swipe at Iceland on @CelebJuice hope he gets fired and end [sic] up working in Iceland, how ironic.'

Watch this space......


PR Lauren 10Yetis Lauren posted on 18/11/2014

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Nov 17th 2014

10 Yetis Examples of Good & Bad PR - Monday 17 November 2014

Good Morning PR chums, I hope that you have all had a good weekend? Normal service resumed this week as it's Nick here with Monday's examples of Good and Bad PR from Yeti HQ.

Good PR

Today's Good PR is going to this generations Band Aid offering, whose amended version of the 1984 classic premiered yesterday on ITV's X-Factor. This time around, the appeal is focused on helping to tackle to Ebola outbreak that we have all heard and seen so much about and which is causing so much misery across West Africa. As a result, the lyrics and message have been tweaked to reflect this, so you'll need to listen a few times before you're singing along over the Christmas period.

The new line up includes many of the biggest names in music, past and present, with the likes of 1D, Ed Sheeran, Sam Smith, Ellie Goulding, Seal, Sinead O'Connor and U2's Bono all hoping their presence will help to push the single to the masses and raise as much money as possible for the efforts to tackle the crisis.

Some are saying that this year's version is a little weak and not as good, but to be honest, the original is the best and surely it is irrelevant as long as people buy it and raise as much money as possible.

public relations

Image courtesy of the Mail Online.

Bad PR

Today's Bad PR is going to the world of energy drinks, namely Red Bull and Monster brands as a report from a leading paediatrician in the U.S. has concluded that a can of energy drink could actually poison a child and also revealed that more than 2,000 children aged under six have been hospitalised with heart symptoms and unusual rhythms in the past 3 years.

Although the big drinks brands do carry warnings that their products are not suitable for children or pregnant women, there are few retailers out there who actively prevent children purchasing these drinks. Perhaps there should be an age restriction on the purchase to help prevent children from purchasing these drinks when they have been found to be so potentially harmful.

Whatever happens next for the sale of these beverages, there will be many concerned parents and adults who will be thinking twice about an energy drink purchase once they are aware of the report's findings.

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Images Courtesy of the Mail Online

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PR Nick Sadler 10Yetis Nick Sadler posted on 17/11/2014

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Nov 14th 2014

10 Yetis Examples of Good & Bad PR - Friday 14th November 2014

So not only is it Friday, but it's also just gone five thirty and therefore a perfectly acceptable time to quaff a litre or two of wine while catching up on the Good and Bad PR of the day. Enjoy, folks, bottoms up!

Good PR

The Royals continue in the same high profile vein this week, as the Duke and Duchess of Cambridge had the night off from little George to take a night out on the tiles together. And when you're the future King and Queen, you have to go big or go home, so rather than the Queen take up her usual place at the Royal Variety Show, the loved up couple decided to take her place instead.

This makes sense in many ways, not least because we can't imagine the majority of the acts are really the Queen's idea of a good night anymore, including the Britain's Got Talent winners and no.1 selling pop artists, whereas Kate & Wills have been pictured having what looks like a legitimately good time on the night. Also, of course, it doesn't hurt in the whole PR scheme of things to keep up fairy-tale romance image and defy the somewhat difficult reputation Royal relationships have previously had.

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Bad PR

This isn't so much bad PR as just a really, really bad decision. Robert Pattinson, somehow determined to relinquish his position as heart-throb and poster boy for teenage girls everywhere, has successfully completed another step on his mission by agreeing to allow the following haircut to happen. This is really him.

Most of us have made some slightly questionable fashion or beauty choices in our past, but happily the most we have to deal with is a few Facebook photos, which can all be resolved with a simple de-tag or two. Unfortunately for R-Patz, however, this is set to haunt him and dent his sex appeal for a long, long time. Here's hoping he wises up to the fact that this look really doesn't work for him sooner rather than later and somehow rectifies his fashion errors.

Public Relations

PR Leanne 10Yetis Leanne posted on 14/11/2014

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Nov 13th 2014

10 Yetis Examples of Good & Bad PR - Thursday 13th November 2014

Happy Thursday folks. Scott here to bring you my weekly take on Good and Bad PR. Whilst Kim Kardashian has taken over the internet, I didn't quite feel quite right giving Good PR to her backside (although, it was hard to resist!)

Good PR

Today's Good PR award goes to Sainsbury's who have absolutely smashed it with their Christmas ad this year.

The supermarket have released their Christmas ad in partnership with the Royal British Legion and tells a true story during the War. On Christmas Eve 1914, British and German soldiers came out of the trenches to celebrate Christmas together. They played a game of football, engaged in conversation and shared a joke. For that day, they put the conflict behind them and they became friends.

Sainsbury's have captured this in their advert, with a heart warming advert to celebrate 100 years since the 1914 Christmas truce. The chocolate bar in the ad will be sold in Sainsbury's stores, at £1, and will be packaged the same as it would be in 1914. All profits will go to Royal British Legion.

The ad is definitely on par with John Lewis' attempt this year (some will argue that it's better) so check it out below.

Bad PR

Today's Bad PR, not for the first time I must add, goes to Lily Allen.

The pop-star has been absolutely slated after she revealed that she faked a one night stand in order to get the morning after pill as a joke present for her friend.

It's a really stupid thing for Allen to do, as it is promoting that young women can fake this in order to get the pill for others to use, which is extremely dangerous and stupid.

Someone of Allen's reputation and fame should be more responsible with not only what she does, but what she talks about publicly.

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PR scott 10Yetis scott posted on 13/11/2014

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