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10 Yetis PR News

Apr 16th 2014

10 Yetis Examples of Good and Bad Public Relations - Wednesday 16th April 2014

Who doesn't love a four-day week? What's even better is that we have TWO four-day weeks! Anyway, enough of the excitement, here's today's good and bad PR by me, Sam - enjoy!

Good PR

I was going to write my good PR about Meadow Cat Hotel, but I realised that whilst a luxury cat hotel with built in webcams and a gourmet menu is freakin' awesome to me, you might think I'm a little bit crazy and stop reading... 

SO, I'm going to dedicate my good PR to Sister Helena Burns, who is (as you may have guessed) a nun, who is spreading the word of God through her numerous social media channels; Facebook, Instagram, Vine, Twitter, Pinterest and YouTube - not forgetting to mention that she also blogs.

Sister Helena Burns' Twitter bio is awesome: "nun tweets God, Theology of Body, Media Literacy, Philosophy. Proof God exists: hummingbirds, hockey, coffee." And she has 14,600 Twitter followers! What? I only have 518 - although I imagine I'd probably have a few more if I didn't tweet about my cat nonstop ;) 

Whatever your religious beliefs may be, you can't deny that it's quite refreshing to see a nun taking advantage of modern technology, and keeping with the times, in order to spread the word about her beliefs - and she must be doing something right in terms of interacting with her audience and putting out the right messages when you consider the size of her audience.




Bad PR

Today's bad PR goes out to Cornwall Council - sorry!

If you visit the beach within the town of Porthtowan, you may be surprised to see that the beach isn't as appealing as it normally would appear what with having had 100 Christmas trees dug into the ground back in January.

Wait, there is logic behind this - the Council planted the trees to allow the firs to bind down the sand and form a defence line of dunes to stop the beach eroding and sandstorms from destroying homes and businesses. This is a good idea - you can't deny that. However, the initial plan suggested the trees would be completely hidden by the sand come April... it's April now, the trees are still sticking up out of the sand and the firs have blown all over the beach making it uncomfortable to walk on.

Those living in the area planned an event whereby they would come together and remove the trees from the sand -they don't want tourists being turned off by the bizarre sight - however these people were then threatened with legal action as the beach belongs to the Council and if they want the trees to remain, then they shall.

I can completely see the local peoples point of view - they want to see tourists by the busload throughout the Easter holidays, particularly after the battering Cornwall recently received during the floods.



PR Samantha 10Yetis Samantha posted on 16/04/2014

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Apr 15th 2014

10 Yetis Examples of Good and Bad Public Relations - Tuesday 15th April 2014

Lauren is out today, so it's Lloyd filling in the Tuesday slot for good and bad PR.

Good PR

Good PR for me is a simple one today, but certainly a good one for Marks and Spencer. It's releasing a new product this month, which is essentially fish and chips, but as ever with M&S it isn't just any portion of fish and chips; it's a Marks and Spencer portion of fish and chips.

It's effectively a mix of those two British staples; pie and fish and chips. It contains chunks of cod, pea puree and tartar sauce held together with pastry and topped off by a chip lid.

M&S food is right up there with some of the best and whilst other areas of its business have struggled (I certainly wouldn't buy clothes from M&S) the food hall has been where it's shown most growth and with creations like this it's easy to see why.

With several media outlets reporting on the new food concoction, it's good PR to you, M&S. Take a look at the picture below and see if it tickles your fancy...

Public Relations


Bad PR

Ah social media. Sometimes it works wonders for companies, and other times it doesn't. Falling firmly in the 'it doesn't' category is a tweet made from the official account of US Airways.

A customer had tweeted them to complain about their experience of its service only to receive a tweet containing a pornographic image in response. The actual wording of the tweet was innocuous as it said "We welcome feedback, Elle. If your travel is complete, you can detail here for review and follow up." The attached picture however was of a model Boeing 777 entering what most definitely wasn't an aircraft hangar. I shall merely say 'lady garden' to give you a hint.

The airline was forced to issue an apologetic tweet (see below) and put together some questionable excuse as to how it happened, which involved flagging an inappropriate tweet that it had received and accidently (somehow) attaching it to its response. I however immediately suspect a rogue employee having a laugh. The airline says it's investigating.

Bad PR to you, US Airways.

Public Relations

PR Lloyd 10Yetis Lloyd posted on 15/04/2014

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Apr 14th 2014

10 Yetis Examples of Good and Bad Public Relations- Monday 14th April

Happy Monday everybody- as my colleague Lloyd is off loving life in Poland until tomorrow, it's Lauren here to start off your week with a Monday dose of good and bad PR!

Good PR

And the award for best boss of the week goes to.........

A boss in Birmingham is definitely in contention for the most awesomely awesome boss of the week after it was reported on last night that he gives all seven of his lucky employees Monday morning off work so that they can catch up with the latest episode of Game of Thrones at the same time it is broadcast in America.

24 year old Dan Rice, who runs bespoke products website handmake.me, decided to reward his employees to a lie-in on Mondays after they began grumbling about seeing online spoilers regarding the immensely popular fantasy series. In order to combat this, the thoughtful boss allows workers to view the latest episode over a leisurely breakfast on Sky Anytime, where it becomes available 19 hours before the Monday night broadcast on Sky Atlantic.

Talking to the Metro, Mr Rice gave the following reasoning behind his wacky idea:

'After the last series, a lot of our employees were getting really annoyed about accidentally seeing spoilers, A few of them were distraught after learning about the Red Wedding episode online. We decided to put something in place to stop these incidents occurring.'

This is clearly a very simple yet effective PR stunt. However, by mixing into the story one of THE most talked-about TV shows around at the moment, Dan and his company have ensured that they will be the target of many, many jealous tweets from workers attempting to persuade their boss to let them do the same thing! Nice work.


Bad PR

Bit of a bad weekend following a bit of a rough week for ex-Blue singer and celebrity big brother contestant Lee Ryan.

It has been announced by a spokesman that the 30 year old will be entering The Priory rehab clinic for drink and drug problems this week. The news comes just 48 hours after he was arrested late Friday night for erratic driving , which subsequently led to the discovery on a class A drug on his person after he refused to provide officers with a specimen at a West London police station. It has been reported that Mr Ryan will appear before magistrates on May 2nd.

Speaking to the Daily Star, Lee Ryan said of his arrest:

"I know I've let people down. Being arrested and ending up in a cell was the biggest wake-up call to me. It made me ¬realise there is a problem I can't keep ignoring. I need to do something about it."

He continued:

"Me going to rehab isn't a cop-out. I still take full responsibility for the way I've behaved. There is nobody to blame but myself and I'm deeply ashamed of what has happened. I am doing this because I have finally admitted I need help. I want to stop hurting the people around me."


PR Shannon 10Yetis Shannon posted on 14/04/2014

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Apr 11th 2014

10 Yetis Examples of Good and Bad Public Relations - Friday 11th April

Happy Friday folks! Here's the PR of the day from me, Leanne.
Have a good weekend all!

Good PR

This week's good PR goes to Price George, for becoming an international trend setter after his very first sequence of public engagements. It's been reported that both My1stYears.com and SaveTheKoalaShop.com have experience a huge boost to their sales following the royal visit to New Zealand, which has seen our little prince bedecked in their finery for his engagements thus far.
A personalised sweatshirt, worth £25, was the item of choice from My 1st Year and a very appropriate Kangaroo rucksack took royal interest from Save The Koala Shop. Both products sold out within days of George's appearances, and the items are now being pre-ordered by fashion savvy parents who want a slice of the royal action.

Congrats to those companies for attracting royal attention. Fan fashion is obviously where it's at according to these business booms.

Public Relations

Bad PR

While our royal family has been soaring high this week, our political system has crash landed with further accusations of sexual harassment at Westminster. Reported on Channel 4 last night and taking centre stage as the lead story of the Huffington Post today, a group of MPs have been exposed for drunkenly harassing their young aides and exploiting voluntary parliamentary research. Aides have also accused the authorites of ignoring a problem which is widespread throughout Westminster, making this even worse with whispers of cover ups.

Perhaps unexpectedly, the documentary showed the young men are much more likely to be victims than their female counterparts, describing how many MPs would drunkenly flirt and make inappropriate remarks and invitations to the young men.

The portrayal of this predatory environment is yet another mark against our political system, which is already shaken by the expenses scandal. The Westminster PR machine must be working overtime to distract from these damages.

Public Relations

PR Shannon 10Yetis Shannon posted on 11/04/2014

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Apr 10th 2014

10 Yetis Examples of Good and Bad Public Relations - Thursday 10th April 2014

Good PR

A food blogger has received some great media exposure for his blog after a new barmy sarnie creation which he has dubbed the 'Alphabet Sandwich'.

This isn't the first time that Nick Chapman of Dude Foods has thought up a calorific creation, as he previously made a McDonald's burger which contained from everything on the fast food chain's menu. He called it the McEverything.

The Alphabet Sandwich contains ingredients starting with every letter of the - yep, you guessed it - alphabet.

The blogger spoke of how difficult it was to find a food that starts with the letter 'X', but he got there in the end. Here is a list of the ingredients included in the Alphabet Sandwich:

Avocado, Bacon, Cheese, Doritos, Egg, Fish sticks, Garlic bread, Ham, Italian sausage patty, Jalapeno peppers, Krispy Kreme doughnut, Lettuce, Macaroni and cheese, Noodles, Onion rings, Pepperoni, Queso blanco dip, Ramen noodles, Spinach, Turkey burger, Usingers bratwurst, Veal Parmesan, Waffle, Xylocarp (coconut), Yams and Zucchini.


Bad PR

A nursing home in New York is being sued for apparently hiring strippers to 'entertain' its elderly residents on a regular basis. The East Neck Nursing and Rehabilitation Centre on Long Island has been hit by a lawsuit, after the family of an 85-year-old woman raised the alarm about the shenanigans. The family is seeking a 'seven-figure' sum in damages.

The lawsuit claims that the resident, Bernice Youngblood (a dementia suffer) was the victim of 'disgraceful sexual perversion' when she ended up having to watch an unwanted performance by a male stripper.

Ms Youngblood's son found a photograph of a semi-naked man gyrating in front of her as she stuffed dollar bills into his boxer shorts. The family said this money was supposed to be locked away safely, so they were probably questioning how she got hold of it for the strip tease show. They also claimed that a nurse tried to snatch the photo back when Ms Youngblood's son found it among her belongings.

The nursing home isn't denying that the stripper was there, claiming it was part of an entertainment event. They paid the $250 fee for the stripper to make an appearance.

In a press conference, Ms Youngblood told a press conference that she didn't have any specific recollection of the details of the incident. This will either go one of two ways; people will be queuing up to get a place at the nursing home with the regular stripper events, or families will be reluctant to send their relatives there. It will probably be the latter.


PR Shannon 10Yetis Shannon posted on 10/04/2014

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