10 Yetis Examples of Good and Bad Public Relations- Tuesday 14th February 2012
Shaun here again, with today's 10 Yetis Good & Bad PR.
Today's 10 Yetis Good PR award the 'machine' which is the driving force behind the brand Jamie Oliver.
They have just released news that £1m worth of jewellery, along with Joy Division master tapes, have been discovered in the basement of the site of Jamie Oliver's new restaurant, which just so happens to open this week.
Reports claim that they were found in 100s of safe deposit boxes, in the vault of the old bank site, which the celebrity chef has converted into a restaurant.
Sadly though (of course) a spokesman, from the former owners of the bank HSBC said: 'Even if I knew exactly what was in those boxes I would not be able to comment on that for reasons of confidentiality.( oh how convenient....Very clever PR though ! )
Today's 10 Yetis Bad PR award goes to M&S. Don't get me wrong, they do a mean mushroom risotto and amazing chicken and bacon sandwiches, but where does my chicken come from ??
M&S use 'Oakham' chicken in some of their products, (including my yummy lunch) yet reports claim that their chickens are not from a farm in Rutland, but from farms across East Anglia, Scotland and Northern Ireland, according to a Which? investigation.
The same goes for their salmon from, which M&S says is 'Lochmuir' but if you look for the farm on the map - it doesn't actually exist.
Marks & Spencer, sells 11,000 tonnes of this 'Lochmuir' salmon a year, they invented the location as part of its branding. The fish actually comes from farms all over Scotland.
|Shaun posted on 14/02/2012.|