10 Yetis Examples of Good and Bad PR - Wednesday 22nd of February 2012
Good PR:
A pretty obvious one today folks, it doesn't make it any less worthy though. Dominating every website this morning is the wonderful Adele and the news of her winning two Brit awards last night, one of which was for Best Album.
News reports are also covering the story of how she was cut off from her speech and as a result flipped her middle finger to the 'suits' who ordered James Corden to stop her 'thank-you's'. But heyho, still some great coverage!
Bad PR:
Fresh soup brand, Covent Garden Food & Co, are receiving a bucket load of negative coverage today after launching a competition that had no winner.
The brand offered its customers the chance to win a cheque for £500,000, which would enable them to buy their own small farm and live their dream. However, it would seem as though there was no winner and all 260,000 entries were wasted; the one lucky person who had the unique code on their packaging didn't enter it to the website.
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Charlotte posted on 22/02/2012. | ||
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