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Mar 27th 2012

Mar 27th 2012

Hello,

Shaun here with today's 10 Yetis Good & Bad PR awards.

Good PR

Today's 10 Yetis Good PR award goes to Friends Reunited, who have received great PR coverage today, including an article on The Daily Mail online.

Their study found that 33 is the age people at which people are most content. Seven out of 10 people over the age of 40 picked the year they turned 33 as their happiest.

The survey was carried out ahead of Friends Reunited launching its new website.

Matt Bushby, Head of Friends Reunited, added: 'While many of us look back and reminisce about our carefree childhood, it's also important to remember that it's the big life experiences and the momentous events that we go through that make us who we are.

'The new Friends Reunited will help people celebrate the moments that really matter to them.'

Bad PR

Today's Bad PR award goes to EasyJet as reports claim they are to charge £12 for a small amount of more leg room in, what is being dubbed their 'latest stealth charge'.

This news comes as EasyJet announce details of a trial, which they say if is successful, it could be used on all the airline's flights.
Those of you who have flown on EasyJet you will know that they currently do not let passengers choose seats in advance, which, in my experience leads to a missive 'free-for-all' the minute you get on the plane.


However this is all going to change, customers on five of EasyJet's routes will soon have the choice of three options:

£12 for seats with extra leg room in the front row and exit rows
£8 for those in the front few rows
£3 for any others

So yet again, that cheap flight you find online, has even more hidden extras.

PR Shaun 10Yetis Shaun posted on 27/03/2012.

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