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10 Yetis Examples of Good and Bad Public Relations- Tuesday 1st April 2012

Apr 3rd 2012

Hello,

Shaun here with today's 10 Yetis Good & Bad PR Awards;

Good PR

Today's 10 Yetis Good PR Award goes to the high street discount store, who dominate a recent table of the top 50 independent grocery retailers.

This recent report shows that 'cut-price' shops are booming as cash-strapped families seek out bargains during the economic downturn.


At the top of the table is Wilkinson, yet other discount retails feature in the top ten too, including Pound Stretcher, 99p Stores, TJ Morris (trading as Home Bargains), B&M Retail and Farmfoods.

We think that although it is a shame that these retails have often forced local retailers to close, it's good to see that the nation is fighting back against the resection and heading back on to the high street.


Bad PR

Today's Bad PR goes to the petrol retailers that 'cashed-in' on the moral panic, by putting fuel prices up to over £1.50 per litre.

Reports have accessed fuel companies, of profiteering, by putting fuel up in some areas by as much as 10p, say the supply problems caused by panic-buying will continue until Friday.

Brian Madderson of the Retail Motor Industry federation commented on the story sayings;
"Motorists are paying a significant premium because the wholesalers know they are on to a good thing. It's the law of supply and demand,"

Although I know that petrol companies need to make money, but I really think that there should be a cap on petrol prices, set nationally! Preferably at around 50p a litre perhaps ???

PR Shaun 10Yetis Shaun posted on 03/04/2012.

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