10 Yetis Examples of Good and Bad PR - Wednesday May 9th 2012
Whenever my Dad would go away with work, he would always bring me back a bottle of Channel No.25 so today's example of good PR has brought me a sense of nostalgia. According to reports on the Mail, Metro, E! and The Sun, Chanel No.5 is set to make a pretty big change and for the first time in 90 years be endorsed by a male celebrity.
I would have loved to have been involved in that brainstorming session:
"Right we need a proper fit bloke to be the face of Chanel."
"How about Brad Pitt?"
"I LOVE it!"
And so a new ad campaign is born. Brad Pitt is rumoured to be the new face of Chanel No.5, following in the footsteps of Marilyn Monroe and Nicole Kidman.
After reading an article this morning on the Daily Mail Online about the drastic price differences throughout the UK; specifically when comparing prices in the North of the country to the South, I decided to use it as my example of bad PR.
As a result, it isn't really one specific brand that is my example of bad PR, but all of those mentioned in the article. I am sure all of the PR teams for the mentioned retailers will be compiling a response as we speak.
According to the news story, brands such as Cineworld, Greggs, Domino's and Wetherspoons all drastically bump up its prices in the South of the country when compared to the North. As consumers, we all know that prices vary throughout the country, but according to this report in some cases the price is increased by 117% *cough* David Lloyd Gyms *cough*!
|Charlotte posted on 09/05/2012.|