10 Yetis Examples of Good and Bad Public Relations- Friday 25th May 2012

May 25th 2012

Hello All! Emma here with today's Good and Bad PR examples. Have fun in the sunshine- and remember, suncream is cool kids- burning isn't. Always listen to Baz Luhrmann.

Good PR
Today's Good PR goes to charity Missing People, which has come up with an excellent campaign in commemoration of International Missing Children's Day today.

Missing People aim to be 'a lifeline when someone disappears' and have today launched their new European phone number, 116000, which allows missing people to safely and confidentially reconnect with their family/ friends. To launch the number, the charity has created an interactive advert, asking cinema goers to turn on their phone and call the number in question to see what happens.

The campaign has really got chins wagging with the Home Secretary showing it in Downing Street this week; watch the video below, and follow the instructions, to find out more.

Missing People's Ad

Hold on to your hats Good PR fans- I'm not done there. The sun is shining, the weather is beautiful, so I'm pushing the boat out and giving TWO Good PR awards. That's right- caution has well and truly been thrown to the wind.

Barack Obama is a Good PR dream, and today is no exception as he's clinched some ruddy good column inches for a classic photo opp. Simply, in 2009, young Jacob Philadephia (aged 5) visited the White House with his former Marine Father. Jacob said he wanted to know if his hair was like President Obama's- to which Barack replied "Why don't you touch it and see for yourself?"

Cut to a brilliant snap of young Jacob doing just that, and you have what we in the industry like to call a PR dream. The photo is well and truly doing the rounds today, so I had to share it with you lovely lot.

public relations

Barack Obama letting a child touch his head.

Bad PR
"Human Barbie" Sarah Burge is today's unfortunate winner of Bad PR. No stranger to negative press for her questionable parenting decisions, Sarah has taken daughter Poppy, 8, to conquer the US pageant world.

However, Sarah has come under fire from US talkshow host Anderson Cooper, who kicked her off his show after she revealed that she'd given her 7 year old vouchers for a boob job and liposuction to be redeemed, should she want them, when she's 18. He claimed to dislike her actions so much that he simply ended his chat with the self-proclaimed Barbie mother, all in all resulting in some pretty Bad PR for the mother.

Whilst we can all see that Sarah's outlandish actions, and sharing them with the press, are more likely than not a desperate attempt at fame; it's not given her a great rep, that's for sure.