10 Yetis Examples of Good and Bad Public Relations - Monday 28th May 2012

Hello! Shaun here with today's examples of Good & Bad PR from 10 Yetis.

Good PR

Today's 10 Yetis good PR award goes to Angel Delight, which has brought out a 'do-it-yourself ice cream in a packet' kit in time for summer. It looks amazing and personally, as a child, Angel Delight was the stuff dreams were made of, so now I have flown the nest and can eat what I want, I regularly eat a lot of Angel Delight. This is fantastic news for me.

The creators of the new treat say that to make the ice cream, all you have to do is whisk the powder with some cold milk in a bowl for a few minutes, before putting it in the freezer. Then (magically, of course) after four hours, the ice cream is ready to serve.

The ice cream is available in strawberry, chocolate, butterscotch and vanilla and the Angel Delight team suggest that you can add your own extra ingredients, such as marshmallows, peanut butter and biscuit pieces.
All of this for only £1!

Bad PR

Today's example of bad PR surrounds the hotel chain Travelodge, as reports claim that police are investigating after prostitutes were found to be using rooms at the budget hotel's Feltham branch in West London and selling sex for £60.

All of the girls who were caught soliciting were from Europe and reports claim that the majority of them couldn't speak English. They had allegedly been using a website to promote their service at the Travelodge chain.

The prostitutes instructed men from their website to use a pay phone in the nearby Asda car park, where the men were then directed into a lift and to the top floor of the eight-storey building.

Although this activity was not endorsed by Travelodge and the chain has now upped security at that particular hotel, this is not good PR for the national hotel chain.

	Shannon posted on 28/05/2012. Follow Shannon on Google+.