10 Yetis Examples of Good and Bad Public Relations - Thursday 31st May 2012

Here's the last instalment of May 2012's good and bad PR examples. Enjoy!

Good PR

I'm giving the nod for good PR to US tech website 9to5 Mac today, which has received a fair bit of press coverage today after claiming it had the first leaked pictures of the new iPhone 5.

The site, which focuses on Apple rumours, posted the pictures today; showing what is allegedly the new iPhone. In the "leaked" pictures, it has a longer and larger screen than the iPhone 4S and the earphone dock has moved from the top of the handset to the bottom. There appears to also be a smaller power connector, which would no doubt cause a bit of controversy. It's always nice to know you can use your old charger if your new one packs in, which wouldn't be able to happen in this instance if iPhone users upgraded to the new model.

The speaker grills look a bit different too, but it's always hard to tell if "leaked" images are the real deal, or just a bit of a stunt by the site that leaked them to gain a bit of publicity. If so, well done to 9to5 Mac; it certainly seems to have done the trick!

Bad PR

My example of bad PR today surrounds NBC Today host Kathie Lee Gifford, after she quizzed comedian Martin Short live on air and asked him how his wife was doing, two years after she had died from cancer.

Martin Short, the Mars Attacks star, was on the Today Show to promote the upcoming movie Madagascar 3. The host praised his marriage in the following conversation (bearing in mind his wife had passed away 2 years prior after a battle with ovarian cancer).

"He and Nancy have one of the greatest marriages of anybody in show business. How many years now for you guys?"

"We, ah, married 36 years," Short replied.

"But you're still, like, in love" Gifford said.

"Madly in love," Short said.

"Why?" she asked.

"Because I'm cute," he said, playing along.

A very awkward moment and one that I'm sure Kathie Lee Gifford would like to erase from her memory.

	Shannon posted on 31/05/2012. Follow Shannon on Google+.