10 Yetis Examples of Good and Bad Public Relations- Friday 8th June 2012

Jun 8th 2012

Hello All, and happy Friday! Emma here with today's Good and Bad Public Relations..

Good PR
Paddy Power, the Kings of Good PR, have been at it once again with one of their clever stunts; this time erecting a 100ft tall 'Roy the Redeemer' statue on the White Cliffs of Dover to bring England luck during Euro 2012.

In the style of the Christ the Redeemer statue in Rio de Janeiro, Brazil, Roy Hodgson is standing (very) tall on the famous cliffs; and aims to bring hope and support from England supporters for our home team during the Euro 2012 tournament.

Yet another ruddy brilliant stunt from the bookmakers- proving once again that they are a PR force to be reckoned with.

public relations

Roy Hodgson the Redeemer

Bad PR
A rather hilarious Bad PR for eBook company Nook today, after it was revealed that someone in their 'find and replace word' department made one hell of a whoopsie.

Being the arch rival in the US of Amazon eBook Kindle, the clever clogs over at Nook thought it would be a good idea to 'find and replace' all mentions of the word 'kindle' with the word 'Nook' or 'Nook'd.' Not such a clever idea, however, when this sneaky little tactic ruins the e-edition of one of the most prolific books of all time- War and Peace.

That's right, ye olde word 'kindle', what people use to make fire with and whatnot, was accidentally replaced in Nook's e-edition of War and Peace with the word 'Nook;' somewhat ruining the classic novel. Apparently an employee had simply taken the kindle edition of the book and tried to 'tweak' it to fit the Nook, and so felt that a 'find and replace' would do the trick.

Needless to say, this whoopsie has got them some pretty Bad PR- and Tolstoy is not happy.