10 Yetis Examples of Good and Bad Public Relations- Friday 22nd June 2012

Jun 22nd 2012

Emma here with today's Good and Bad PR examples. Have a crackin' weekend everyone!

Good PR
I've got to tip my hat to Specsavers on this one- they've run what could be one of the simplest ads of all time to clinch themselves some amazing Good PR; showing us all how it's done.

Yesterday, the opticians jumped quickly on the Euro 2012 bandwagon and ran a simple tongue-in-cheek ad poking fun at the referee who decided to disallow a Ukrainian goal in Tuesday's England match against them.

Simply saying 'should've gone to Specsavers (as they say in Ukraine)', they include a picture of the disallowed goal; making for a bloody funny ad.

Props to them- they turned it around in no time at all, and Twitter went mad for their excellent sense of humour. Specsavers- I doff my cap to you.

public relations

Should've gone to Specsavers..

Bad PR
Today's Bad PR goes to a company that doesn't see it very often. That's right, the world's favourite technology manufacturer, Apple.

They've got themselves some negative attention following reportedly 'leaked' pictures of the iPhone 5 handset, which shows a different connection pin to the previous models. Apparently, if the pictures are true, the new iPhone handset will use a 19-pin connector instead of a 30-pin connector, leaving Apple fans online reeling that their old charging and USB leads won't work on the new handset.

Not great PR for the manufacturer given how costly the connection leads are anyway, and a realisation for Apple fans that purchasing the new handset may be more costly than initially thought.