10 Yetis Examples of Good and Bad PR - Wednesday, June 27th 2012

Jun 27th 2012

Good PR:

Discount retailers Aldi and Lidl are drumming up some positive column inches today, after a new study from The IGD Shopper Vista found that 'better-off' families are ditching M&S in favour of the cheaper supermarkets in order to save some pennies.

PR Agency

It is a pretty well known fact that money is a tad tight for a lot of families across the UK so I am sure Aldi and Lidl will be more than happy with the positive PR. Hopefully the encouraging press will lead to an increase in sales in the coming months. I know I would hit up Aldi if I could, but living in the Forest of Dean means I have the very limited choice of Tesco or...Tesco.

Bad PR:

Yikes! Poundland has landed in a bit of a pickle after a 23 year old graduate from Birmingham has said that working for the company was the equivalent to 'slave labour'.

After being made to work for her jobless benefits, Cait Reilly found herself stacking shelves in Poundland in order to remain eligible for her £53.45 a week benefits. However, she is now speaking out against the Government's back-to-work programme and comparing it to 'forced labour' that breached her human rights.

After two weeks in the role, apparently Cait Reilly was meant to be offered an interview from Poundland to see if she could land herself a full-time role, though sadly this never happened and as a result the retailer is finding itself in some pretty hot water.