10 Yetis Examples of Good and Bad Public Relations- Friday 29th June 2012
Hello everyone! Emma here with today's winners of Good and Bad PR (and losers, if you're a pessimist). Have a great weekend!
Ooooo-errrr we're a swish nation aren't we? Today's Good PR goes to Emirates Airlines, who have opened the UK's first urban cable car system in London that spans the Thames.
Ridden by the one and only Boris Johnson (always a friend of a good photo opp), the aerial pods sit 300 foot high, and can transport up to 2,500 an hour between the 02 Arena and ExCel exhibition centre.
Boris even proclaimed that everyone should "Get on this cable car immediately." Oyster cards can even be used- so all in all some great PR for the Dubai based airlines that fronted the £44 million system ahead of the Olympic Games in London.
Boris on the new London Cable Car System
I have to give today's Bad PR to Barclays, as the bank has worked its way into pretty much every national paper today for all the wrong reasons.
I think we've all probably heard the news now- on Wednesday, Barclay's was fined £290m by UK and US authorities after an investigation found that several banks had 'manipulated the Libor rate' at which the banks lend to each other. Now, this is far too full of financial jargon for me to completely get my head round, but appazza some sneaky people at Barclays lied to make the bank look more secure during the recession and even worked with traders at other banks to make a profit.
Naughty naughty Barclays- and another PR blow to banks who have had a very tough time maintaining a positive reputation throughout the financial problems of the past few years. Barclays' boss Bob Diamond has today said that he won't resign over the matter, blaming the issue on a small minority of employees who will be dealt with. Time will tell what will happen.
|Emma Kent posted on 29/06/2012.|