10 Yetis Examples of Good and Bad Public Relations- Friday 13th July 2012

Jul 13th 2012

Hi All! Good and Bad PR dose for today - don't you go walking under any ladders on Friday the 13th now.

Good PR
I have to give today's Good PR nod to O2- who, despite what can only be described as a 'sh*tstorm' of a week, managed to claw back some good publicity with all odds against them.

Unless you ignored all news/ social media/ radio/ TV this week, you probably know of the problems that O2 had when technical errors caused millions to completely lose their service; leaving many unable to text and make calls for over 24 hours. Cue thousands of irate customers turning to Twitter to vent their anger, and one hell of a difficult day for the O2 social media team.

Not ones to back down in the face of adversity though, O2 decided to make respectful light of the situation and reply to some of the more comical tweets with their own take on the situation. And bloody well done too- their humorous approach has netted them sold golden coverage today for all the right reasons, even calming the anger felt throughout the week towards the 'problems'.

Here are some of the classics..

public relations

Bravo O2, Bravo.

Bad PR
Today's Bad PR award goes to Peugeot, which has announced that it is cutting 8,000 jobs across France; in a move to counteract the effects it's feeling from the Eurozone crisis.

The car manufacturer will be closing a plant in Aulnay near Paris, leaving 3,000 workers out of a job; whilst 1,400 jobs will go at its factory in Rennes in Western France.

Not good news for the car manufacturing giant- and the buzz has created some pretty negative PR (as is expected).