10 Yetis Examples of Good and Bad Public Relations- Friday 20th July 2012

Jul 20th 2012

Hello All! Emma here with Friday's examples of Good and Bad PR. Have a great weekend

Good PR
EDF Energy is doing some pretty snazzy things with the Olympics*- decorating the London Eye through the means of Twitter.

Visitors to the Olympics tweeting about their reactions will be able to colour the London Eye each evening, with EDF putting on a light show dependant on Tweeters' moods towards the Olympics and Paralympics. The show will track the sentiment of tweets, turning yellow when tweeters are happy, purple when they're not and green when they can't decide.

Great stunt by EDF, and one that allows people to get involved. Has got it some pretty nice PR coverage, to boot.

*DISCLAIMER- WE ARE IN NO WAY SPONSORS OR AFFILIATED WITH THE LONDON 2012 OLYMPICS. WE ALSO LOVE YOU, THE OLYMPIC MARKETING POLICE. YOU LOOK FABULOUS.

Bad PR
Today's Bad PR goes to Nestle, after it had to pull an image it used to promote its new Kit Kat Instagram page on its existing Tumblr site for its uncanny resemblance to internet meme 'Pedobear.'

The image promoting its new Instagram site showed a man in a big bear costume, playing the drums with two Kit Kat chunkies as drumsticks. However, fans were quick to point out the bear's uncanny resemblance to the famous internet meme 'Pedobear' used online to symbolise paedophilia. Apparently the cartoon bear was used on a Japanese text board over a decade ago and since became a popular symbol of paedophilia- why, I'm not entirely sure.

Nevertheless, Nestle have since pulled the image for its unfortunate connotations- despite them denying it looked anything like the internet meme in the first place.

public relations

The offending picture.