10 Yetis Examples of Good and Bad Public Relations - Tuesday 24th of July

Jul 24th 2012

Good afternoon everyone, on this wonderful Tuesday it's Alexa here with some good and bad PR.

Bad PR

Some bad PR for BBC talent show The Voice as it has been reported Jessie J and Sir Tom Jones will no longer be on the judging panel after just one series. The press are suggesting it is because of Jessie J's "diva" behaviour - her unwillingness to attend publicity days and outspoken indifference for watching the show herself. This story further compacts the show's dip in ratings towards the end of series one and even how people might not be so keen to watch it a second time round. The press are not amused.

Good PR

What's in a Choo? Great PR for Jimmy Choo today as it has been reported that the former John Galliano boss has now been made CEO of the luxury shoe brand. Pierre Denis was previously the Managing Director for Dior Couture and the LVMH cosmetics division. In a period of economic turbulence the press have been optimistic about this news - no recession seems to be touching Jimmy Choo's multimillion annual turnover - and everyone is still in awe of the Duchess of Cambridge's preference for designer footwear.