10 Yetis Examples of Good and Bad Public Relations - Tuesday 31st of July

Jul 31st 2012

Good morning everyone, it's Alexa with Tuesday's good and bad PR: Olympics-oriented, once again!

Bad PR

Well, this is a bit of an awkward situation. China receives the bad PR frown of today after allegations that their 16 year old swimmer was aided by drugs when she smashed the World Record and even swam faster than Ryan Lochte and Michael Phelps in a split time during the 400 IM. The press are reporting this with more of a shock factor in mind - a world respected coach reportedly said that the race was "unbelievable" and "disturbing" - rather than accusing anyone. That's probably best, seeing as politics and sport are inextricably mixed during these Games. The bad PR is highlighting China's reputation behind their 'intense' - to say the least - sporting institution.

Good PR

Great PR is bestowed upon 'sports that men aren't known for competing in' today. Divers Pete Waterfield - appropriate name - and Tom Daley walked proudly away with a 4th yesterday afternoon and the GB gymnastics team snatched a bronze. Bravo! The press are watching with baited breadth - a gold medal seems just around the corner. Coverage so far has been overwhelmingly positive despite Team GB's performance in Beijing being better than currently.