10 Yetis Examples of Good and Bad PR - Wednesday August 15th 2012
Today's example of good PR is the UK's biggest bus and train operator, First Group. The media is congratulating the travel group after it trumped Virgin Rail by bidding £5.5 billion and subsequently winning the contract with West Coast mainline rail franchise.
Businesses win new contracts all the time but it can be very difficult to generate interest amongst the press, just because you and your colleagues get dressed up and go to Lash Vegas, doesn't mean the press will want to do the same.
However, First Group have gone above and beyond with this new win as the contract is set to bring in a revenue of about £900 million a year for 14 years!
Come on you Saints! Today's example of bad PR is a great pleasure for me to write, Portsmouth FC are on the brink of liquidation. Okay, I might be pretending to care about football a little more than I actually do, but you have to admit, liquidising a football club is pretty bad PR.
I am pretty sure, as a general rule, men read a newspaper from back to front (massively sexist, I know), so by the end of today pretty much every football fan will know the sad news. Though there is still a margin of hope, the fact that Balu Chainrai has withdrawn his bid does not necessarily have to result in closure.
|Charlotte posted on 15/08/2012.|