10 Yetis Examples of Good and Bad Public Relations - Tuesday 28th August 2012

Aug 28th 2012

Lloyd here, back on the case with today's Good and Bad PR.

Good PR

NASA are getting my vote, as they release increasingly informative images from their Mars rover Curiosity. I've always had a fascination with space, its sheer immensity and what that says about my insignificance. The death of Neil Armstrong over the weekend brought back reminders of a golden age for space exploration and how unlikely a similar feat to the moon landing would be in my lifetime, with the retirement of the space shuttle program.

The images released by NASA of an alien landscape have reminded people of their capabilities and just how exciting space exploration can be. Fascinating Martian footage can only increase positivity towards funding and towards keeping NASA at the forefront of discovery.

public relations

Bad PR

G4S is again the recipient of the bad PR vote after already being widely panned prior to the Olympics. As a company they might have seen the enormous success of the games as a tool to repair their damaged image, or to at least help them cover up their part in the security fiasco as they hide behind a gleaming pile of medals in the shadow of Olympic glory. However the post games figures have revealed a £50m loss for the firm, once again highlighting them for all to see and reminding the public of their failed commitments.

On the plus side for G4S; the release of the financial figures is a way of letting the public know that they've paid the price for their incompetence. On the negative; it's admitting 'Hello again, you may have forgotten us, but we're G4S and we were crap'. Some big brand re-build required.