10 Yetis Examples of Good and Bad Public Relations - Tuesday 11th September 2012

Sep 11th 2012

Christina here with the latest offering of Good and Bad PR.

Good PR

Continuing the greatest summer of British sports since anyone can remember, Andy Murray became the first British man to win a Grand Slam single tennis title for 76 years, defeating the former champion Novak Djokovic in the US Open final. Murray, who recently won a Gold medal during the London 2012 Olympic Games, continued his winning streak by claiming his first Grand Slam title and becoming the first British man since Fred Perry in 1936 to win a title in tennis. Could Murray's day get any better? Well apparently it did as he was congratulated and cheered on by top figures in politics, acting and sports; Prime Minister David Cameron, David Williams, Kevin Spacey, Manchester United Coach Sir Alex Ferguson, Patrick Stewart, Andrew Garfield, Jack Huston and even Mr James Bond himself, Sean Connery paid homage to the Scottish athlete and his achievements.

Murray was so surprised to win that he appeared panicked before the start of trophy ceremony - though not because of nerves but because he lost a watch. Recently sponsored by watchmaker Rado (a deal reported to be worth over seven figures), Murray appeared to have lost his Rado D-Star Automatic Chronograph watch, worth a cool £2,580. Luckily for the tennis star, the watch was found and worn in time for the trophy ceremony.

Well done Andy! You have made Dunblane and the rest of the UK proud!

Bad PR

Has Kris Jenner, mother of Kim, Kourtney and Khloe Kardashian, taken things too far? The 56 year old recently announced on the latest episode of Keeping Up With The Kardashians that she had undergone surgery for new breast implants, to the shock of her family. No stranger to drama and self love, Mama Jenner seems to have ignored her family's concerns, even going as far as showing off her post-op cleavage, plus extra stitches, to anyone and everyone on TV. In addition from hiding her decision from her family, she went on to describe her breasts, as "under construction". And this woman is a role model? Feeling good about your body is one thing; going on TV and flashing your chest and ignoring your family's concerns and thoughts just to please your vision of self vanity is pretty horrific. Why is anyone watching this show again?

As it's September 11th today and as the official 10Yetis American on the team, I would like to take a moment to commiserate those who died 11 years ago today in the attack on the Twin Towers in NYC. You may be gone, but never forgotten.