10 YETIS EXAMPLES OF GOOD AND BAD PUBLIC RELATIONS - TUESDAY 18TH SEPTEMBER 2012

Christina here with the latest offering of Good and Bad PR - let's get right to it!

Good PR

As London Fashion week draws to a close this week, we at 10Yetis have been drooling over the latest fashions by some of our favorite designers, and who do we spy making an appearance but the one and only Lady Gaga.

No stranger to PR, Madame Gaga was seen opening the fashion show event for hat designer Philip Treacy in London's Royal Courts of Justice, wearing a futuristic day-go pink cape which covered her entire body, leaving only her eyes visible. But the costume changes didn't stop there - she was also pictured wearing what looked like a forest of flowers (or David the Gnome's house) around her face, and a Michael Jackson mixed with Deadmau5-esqe outfit, plus sparkly glove and mouse ears accessories.

Talks between the designer and singer could mean a possible partnership further down the road as Treacy revealed that the entertainer was interested in becoming his intern. This could only mean one thing - future hat designs for the public (and little monsters), to purchase and enjoy. Perhaps a hat shaped album is in the works?

We salute you Lady Gaga for your interesting and thought provoking choices in fashion. I mean, I wouldn't be able to walk down the street wearing that flower hat/veil contraption. So well done.

Bad PR

Now we at 10 Yetis HQ don't make a habit of slating various political parties per se but this had to be mentioned because it is quite a PR boo-boo. In Politics 101, prospective political leaders are taught that their number one rule should always be "don't bad mouth your constituents in public" or at least don't get videotaped or recorded on a live mic while doing it (I'm looking at you Gordon Brown and your "bigoted woman" comment). So it is with great pleasure to introduce today's Bad PR award recipient, Mitt Romney, King of Gaffs.

Yesterday a secret recording of the US Republican presidential candidate was released to the media via the Mother Jones website, where Romney was seen and heard to say that the 47% of Americans who back President Obama feel "entitled" to handouts, believe in a victim mentality and take no personal responsibility for their lives. Oh and they don't pay any income tax either.

Romney continued to explain that his role as president, if elected, is to "not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives."

Oh dear...

The clip spread like wild fire all over social media outlets, with both sides of the political spectrum adding their own twist to the debate, as well as many famous journalists and TV personalities. What is clear, however, is how one speech can change, and possibly ruin, one's chances for a presidential election. With many political insiders claiming that Romney has already lost the election and numerous Americans up in arms about being labelled as "freeloaders", it is clearly the winner of the political faux-pas of the day (or even week!).

	Emma Kent posted on 18/09/2012.