Good PR

Google's PR team have clearly had a big hand in the launch of their new browser, Google Chrome.

Basically, they 'accidentally leaked' a 40 page comic strip, which documents the browser in a fun media-friendly way. Apparently, bloggers got their hands on the story earlier than intended - yeah, right. Google know that the best way to get out there tech-wise is through bloggers, who are not only influential but also clued in to the latest web happenings. It was only a matter of time before the wider media got a hold of the story, which has resulted in some great PR for Google!

Their newest browser does loads of new things that I have no idea about, but Jilly says that the browser will change the way people interact, being more like an application that can be used to browse the web rather than just a web window, combining the best bits of both Firefox and IE, and starting from scratch on the new browser.

Here's a link to the comic, which is definitely fun, and definitely comprehensive!
Open comic link

Bad PR

I hate it when this sort of story makes it into the national press... as if we didn't shift blame enough already...

Apparently, 'experts' have found a 'divorce gene', which upon study was more likely to be found active in people who suffer marital problems more than others. Basically, men with a variant of the gene vasopressin, which is 'central to human bonding', scored badly on a questionnaire designed to assess how well they bond with their partner and were more likely to report having suffered marital difficulties.

This apparent 'discovery' raises the possibility that scientists could one day develop drugs to target the gene in an attempt to prevent marriages from falling apart. What rubbish.

"Oh dear, I'm sorry I'm late for our meal, I'm afraid I've just left an orgy, and the girls wouldn't let me go. I think it's this blasted vasopressin 'divorce gene'. I hope you can forgive me."

"Of course, we all know that you're not really looking for an excuse for your failings, nor looking for a reason to sleep around and treat me badly. Why wouldn't I believe that a chemical is responsible? I mean, despite the fact that no exercise and 30 pie and chips a day could be responsible for my unsightly weight, I'm grateful for the lovely researchers who tell me that I can put it down to my genes instead. Gosh, I sure wish I didn't have this gene. [mmm, loving this ice-cream!!!]"

"Yes. God bless excuses, uh, I mean... this fantastic research. Oh honey, just to let you know, I'm going to Amsterdam tomorrow also, the red lights are a calling."


Could Mosley have the 'divorce' gene?