Emma's choice of today's Good and Bad PR...

Good PR
Congratu-ma-lations to the all-powerful Supergroup clothing co, who has recently announced a pre-tax profit of £26.5m; beating forecasts, and trumping its previous £7.9m profit in 2008-2009.

The company, which heads up iconic brands Superdry, Cult Clothing and California Surf, has enjoyed a massive 89% increase in sales to £139m. Putting the success down to new stores and increases in sales abroad, the profits have set potential investors’ chins wagging.

Great PR for the brand, who are relative newcomers to the high street fashion industry.

Bad PR
Poor old Marks and Spencer; even their shareholders don’t like them at the moment. The company’s annual meeting saw the brand’s fashion line accused of being ‘last year’s Primark’ by one of its own shareholders, sparking a plethora of complaints amongst others.

One shareholder was quick to point out the huge disparity between women’s bra sizes along the different ranges, whilst another voiced his concerns about the fact that men’s socks “fall apart in no time.” Unfortunately these qualms have now subsequently been reiterated by thousands of peeved customers, angry at the ‘loss of quality’ experienced after cost-cutting techniques were enforced last year.

I think it’s a shame that people think the iconic British brand isn’t as good as it used to be. At least we can’t say the same for their food though; they will forever be my choice of caterer should the Queen ever decide to pop round.